Some of my phrases, "seanisms", these are business axioms I quote often. These help my partners, and office staff and can help you, as a small business owner, entrepreneur, be successful.

More of Sean's best advertising tips from over 25 years of experience. Some ads will not provide the ROI. Unless you track your leads, you can't find the most affordable way to acquire a new customer. Don't keep trying the same thing, if it doesn't work fast move to something else that does.

Sean shares his secrets on how to most effectively advertise your small business.  These tips will save you money and dramatically improve your results. 

A vision is important. There is power in a vision. It is the dynamite, the catalyst to start the business but it is only the beginning. It is critical to effectively cast your vision to get buy in. This is what leaders do. Listen for the other next steps beyond the vision.

In sports, second sucks. It stings. It's no fun. But in business, second does NOT suck. I always remind small business owners to study the competition. Learn from them and carve out your own niche. See what number one does well and look for their weaknesses to build your own startup's success.

Free is worth free. If you want good advice, if you want to get where you want to go and get there faster, you have to pay to be taught. Good advice from someone who has already been where you want to go is priceless.

A business constitution is a guiding document, not to be changed, only to be interpreted.  The constitution provides pillars, guard rails, that will develop everything from culture to team building. The mission statement and tag line will help the business owner develop their constitution.

Stop limiting your people. Stretch them to do more. They may solve the unsolveable problem.  Put big challenges in front of people and they may surprise you how they can accomplish more than they even knew they could.

Sean continues to share this "blue collar" startup plan.  Nothing fancy, not 20 pages of a business plan, but a simple plan that will work and work fast.  

"If you don't build your dream, someone else will hire you to help build theirs" - Dhirubhai Ambani It's great to have a great vision but a small business needs to have the team and accountability.  The culture needs to attract and keep employees. In this bonus podcast Sean shares these qualities of successful, small businesses.