🎙️ Dustin Schuler, Director of Marketing at Bud Clary Auto Group

Podcast: The 100 Marketers Project

Hosts: Andrew Street (DealerOMG), Matthew Davis (TradePending)

In this episode, we sit down with Dustin Schuler, who climbed the ranks from dealership intern to Director of Marketing for Bud Clary Auto Group—now overseeing marketing across 14 franchise dealerships, government fleet centers, and retail stores. Dustin shares his journey, the strategies driving their success in used car acquisition, and how his team balances grassroots community branding with the ever-present demand for leads.

We dive into his approach to leveraging AI tools like Microsoft Power Automate, ChatGPT, and Google’s VO3 to streamline workflows, personalize campaigns, and cut production costs. Dustin also offers a behind-the-scenes look at building a marketing tech stack, managing a hybrid team, and keeping every profit center aligned.

If you want real-world insights on dealership growth, creative marketing, and staying ahead in a tech-driven auto market, this conversation delivers.

⏱️ Timestamps:

00:04 – Show intro & mission

00:09 – Introducing the automotive marketing focus

00:15 – Host introductions

00:17 – Why this podcast exists

00:22 – Goal of providing marketing insights

00:30 – Dustin’s career journey from intern to director

00:34 – Managing multiple dealerships

00:39 – Fleet, retail, and group marketing responsibilities

00:45 – Experience with AI and remote teamwork

00:51 – Using platforms for different profit centers

00:55 – Teaser of the conversation ahead

01:16 – Dustin introduces himself

01:20 – Overview of Bud Clary Auto Group

01:24 – Retail, fleet, and store breakdown

02:29 – Using video content and past resources

Like what you hear?

Subscribe and follow along as we talk with 98 more brilliant marketing minds shaping the future of automotive retail. 

Think you got what it takes to be a guest? 

Contact Ashley: [email protected] and lets get your opinion out into the world!

🎙️ Episode 2 – Alex Gauthier, Director of Marketing at Heuberger Subaru

Podcast: The 100 Marketers Project

Hosts: Andrew Street (DealerOMG), Matthew Davis (TradePending)

Guest: Alex Gauthier, Director of Marketing at Heuberger Subaru

In Episode 2 of The 100 Marketers Project, Andrew Street and Matthew Davis talk with Alex Gauthier, the Director of Marketing at Heuberger Subaru—one of the highest volume Subaru dealerships in the U.S. Alex shares what it’s like being one of the only marketers going through the NADA Academy, how he’s reigniting old-school channels like email and text with smart targeting and AI, and why owning first-party data is now mission-critical for dealers. From creative branding insights to the tools that actually make a difference, this is a must-listen for retail auto marketers who want to level up.

⏱️ Timestamps:

00:00 – Intro: Why we're interviewing 100 automotive marketers
 01:45 – Meet Alex: His role and why Heuberger Subaru stays independent
 04:10 – What it’s like being a marketer at NADA Academy
 07:30 – Data vs. intuition: Knowing when to trust your gut
 09:55 – Brand vs. demand: How Heuberger balances both
 14:20 – Subaru’s national branding and community expectations
 17:10 – The month-end chaos: How marketing handles pressure
 19:45 – Tools in the marketing tech stack
 21:30 – Connecting advertising to real sales with first-party data
 25:40 – Why targeting is the real key to great ads
 28:00 – How AI is saving Alex hours—and helping him rebuild a VW van
 35:20 – The power of AI in summarizing insights and scaling personalization
 39:10 – What’s working: SMS and email that beat salespeople's response rates
 44:00 – Lessons from high-performing email marketing
 47:15 – Knowing your customer isn’t you: Avoiding marketer bias
 50:10 – Owning vs. renting your data in automotive
 55:00 – The future: Activating small, high-intent audiences at scale
 58:00 – Closing thoughts: Be the dealer doing something different

Like what you hear?

Subscribe and follow along as we talk with 98 more brilliant marketing minds shaping the future of automotive retail. 

Think you got what it takes to be a guest? 

Contact Ashley: [email protected] and lets get your opinion out into the world!

🎙 Episode 1 – Tyler Rauch, Marketing Director at Superior Automotive Group
Podcast: The 100 Marketers Project

Hosts: Andrew Street (Dealer OMG), Matthew Davis (TradePending)
Guest: Tyler Rauch, Marketing Director at Superior Automotive Group

In the premiere episode of The 100 Marketers Project, we sit down with Tyler Rauch—Marketing Director at Superior Automotive Group—to explore how he’s scaled strategy across 16 rooftops, built out an in-house creative team, and cut through vendor buzzwords to focus on what actually moves the needle.

From OEM politics to barbecue sponsorships, Tyler brings a refreshingly honest look at what it really takes to run marketing for a fast-growing group—and why he believes automotive marketing should be treated more like a speedboat than a cruise ship.

⏱ Episode Timestamps:

00:00 – Meet the Hosts & Mission of the Show
01:00 – Tyler’s Role at Superior + Rapid Growth Across Markets
02:30 – Corporate OEM Background: Ford, Chrysler, and Consulting
05:45 – Budget Blind Spots & Auditing Ad Spend the Right Way
07:30 – The Problem with Buzzwords (Especially SEO)
10:00 – The Myth of “Turnkey” Marketing Programs
13:00 – Building a Marketing Team from the Ground Up
15:45 – Managing Social Media Across 16 Rooftops
18:10 – Balancing Brand vs. Performance Marketing
21:00 – Can OEMs Ever Support Grassroots Marketing?
23:30 – Favorite OEMs to Work With Right Now
25:00 – Tech Stack Talk: How Many Tools Are Too Many?
28:00 – Cutting Through the Noise: 13 Vendors Down to 5
30:00 – Most Rewarding Part of the Job: Freedom to Innovate
32:30 – Building Brand Pride in the Local Community
34:00 – Where to Follow Tyler & Superior Automotive Group

🔗 Like what you hear?
Subscribe and follow along as we talk with 99 more brilliant marketing minds shaping the future of automotive retail.

Think you got what it takes to be a guest?
Contact Ashley: [email protected] and lets get your opinion out to the world!