The 2 Cents Business Podcast

By Joyce M Washington, CPABusiness

The 2 Cents Business Podcast episodes

November 29, 2019033 - Planning That Makes Money
Success leaves clues...if you pay attention you can use your past to efficiently & effectively plan for your future. A future that makes sure that your business is as profitable as possible as soon as possible.
In this episode, I will run you through my planning process for the year and how I break it down to the quarter and months for optimal profits and time off.
Mentioned in today’s episode:
My CEO Debriefs: 012 - Quarter In Review: My Q2 CEO Debrief and 027 - Quarter In Review: My Q3 CEO Debrief

CEO/CFO Half Day Intensive - schedule a consultation to discuss it here.

Pre-Order Black Friday, Small Business Saturday, Cyber Monday Sale - Bookkeeping Bootcamp; don’t forget to use the code: BSC100
Remember, this is an open discussion. If you have a question that you’d like me to answer on an upcoming episode, send an email to [email protected].
If you’re hanging out on social media, you can find me on Facebook, Instagram or Twitter…as @thecommoncents.
For complete show notes & links, go to: thecommoncents.com/033
13 min
November 22, 2019 032 - Stop Hiring The Wrong People
This episode is a bit of a rant/what grinds my gears because I’m tired of seeing small business owners taken advantage of by so-called virtual bookkeepers.
What kicked this up for me was seeing a post about rules for a group that didn’t want there to be “negativity” in the group surrounding calling out inexperienced bookkeepers.
So in this episode, I run down why all of this bothers me, the ulterior motives of some group owners, why it’s hurtful to business owners and professionals...and what to do about it.
I also invite you to join the notification list for a rare sale that’s coming up for Black Friday (you can join here: thecommoncents.com/bootcamp)
RESOURCES
Kill The Vanity Metrics Challenge
Money Matters Checklist
Resources List
WORK WITH COMMON CENTS
Virtual Accounting, Bookkeeping & CFO Services
Courses & Programs
Templates
Planners & Printables
Thanks for listening. Don’t miss an episode - subscribe on: Anchor, iTunes, Spotify, Stitcher
Want to chat and hangout with me, Joyce? You can find me on Facebook, Instagram or Twitter…as @thecommoncents.
You can find all the links and additional show notes at: https://www.thecommoncents.com/podcast
16 min
November 14, 2019031 - Coaching Vs Consulting - What's the difference?
The difference between coaching vs consulting is subtle but there IS one...and it’s one that could make or break your business. I know it is dramatic but true.
That’s why we’re going to settle the debate between the two and give you a few clues as to who you need and when in your business.
Highlights of this episode:
01:47 The great debate between coaching & consulting

02:54 My grip/rant & soapbox

05:00 What is coaching? And the sports analogy

07:17 The good and the bad of the ease of entry into the field of coaching

08:38 What is consulting? And continuing the sports analogy

10:22 Who you may need to work with and when
RESOURCES
Kill The Vanity Metrics Challenge
Money Matters Checklist
Resources List
WORK WITH COMMON CENTS
Virtual Accounting, Bookkeeping & CFO Services
Courses & Programs
Templates
Planners & Printables
Thanks for listening. Don’t miss an episode - subscribe on: Anchor, iTunes, Spotify, Stitcher
Want to chat and hangout with me, Joyce? You can find me on Facebook, Instagram or Twitter…as @thecommoncents.
You can find all the links and additional show notes at: https://www.thecommoncents.com/podcast
12 min
October 30, 2019030 - Stop Fighting Profit First: Implementation Tips & Alternatives
Profit First is still a thing. Although the concept is easy enough to grasp, for some CEOs, implementation can be elusive.
In this episode, I walk you through if the Profit First system is right for you and your business, as well as - what it is (and isn’t), how to implement it, who it works best for, does it actually work...some alternatives and recommendations.
If you’d like to get my eyes on your business and get a personalized implementation plan, grab some time on my calendar by going to thecommoncents.com/consult
Highlights of this episode:
02:15 What Profit First is

06:29 What it is not

09:00 How can it be implemented with ease?

10:45 Some questions to contemplate before implementing this type of system

13:55 Who does Profit First work best for?

14:48 Does this system actually work?

16:00 A few alternatives to Profit First and recommendations

18:45 What to skip for now and what to do instead

21:19 How can you customize to your habits and business needs

26:00 Should you use a system like Profit First at all…
RESOURCES
Kill The Vanity Metrics Challenge
Money Matters Checklist
Resources List
WORK WITH COMMON CENTS
Virtual Accounting, Bookkeeping & CFO Services
Courses & Programs
Templates
Planners & Printables
Thanks for listening. Don’t miss an episode - subscribe on: Anchor, iTunes, Spotify, Stitcher
Want to chat and hangout with me, Joyce? You can find me on Facebook, Instagram or Twitter…as @thecommoncents.
You can find all the links and additional show notes at: https://www.thecommoncents.com/podcast
29 min
October 24, 2019029 - Messy Money Costs Money: Steps To Clean Up Your Accounting Records
Messy bookkeeping and accounting that has gone undone and unchecked for too long can cost you not only money but time and tax deductions.
If you’d like some assistance with tidying up your messy accounting records, schedule a consultation so that we can chat about how we can work together.
Highlights of this episode:
00:48 A few ways that messy accounting is costly

02:29 A Messy Money Horror Story

03:03 Messy Money Lesson #1 - never give complete control of your finances to your accountant/bookkeeper

05:29 Messy Money Lesson #2 - when outsourcing anything do NOT put your head in the sand, do NOT disappear - be present and available, participate in the process

07:42 The 6 Steps to Clean Up Your Messy Accounting Records + a couple pro-tips to help you get it done
RESOURCES
Kill The Vanity Metrics Challenge
Money Matters Checklist
Resources List
WORK WITH COMMON CENTS
Virtual Accounting, Bookkeeping & CFO Services
Courses & Programs
Templates
Planners & Printables
Thanks for listening. Don’t miss an episode - subscribe on: Anchor, iTunes, Spotify, Stitcher
Want to chat and hangout with me, Joyce? You can find me on Facebook, Instagram or Twitter…as @thecommoncents.
You can find all the links and additional show notes at: https://www.thecommoncents.com/podcast
22 min
October 18, 2019028 - Online Business Strategies: What’s Working and What’s Not
Getting started and staying motivated can be hard. Especially if you’re going it alone and it seems like everybody is doing all of the right things and you’re not. If you’re feeling like for every step forward, you get knocked back 5.
In this episode, I’m talking about the top 3 online business strategies that aren't working as well as they used to…but I’m not all bad news. I’m not going to leave you hanging because I’m going to give you alternative strategies...what’s working now.
Highlights of this episode:
02:20 What are the top three strategies that aren’t working anymore?

02:48 Why ads aren’t working as well as they used to

06:03 Alternative 1 - problem solving for your warm audience

09:27 Alternative 2 - guest interviews and guest posting

11:08 Why income report aren’t working/connecting to audiences like they used to

14:25 Alternative - try a (free or paid) mastermind for inspiration, aspiration and accountability

15:36 Why the “big launch” doesn’t work like it used to

17:15 Alternative - the beta launch, what it is and how to make it work for you

How to get strategies that work for you - book a complimentary consultation with me
RESOURCES
Kill The Vanity Metrics Challenge
Money Matters Checklist
Resources List
WORK WITH COMMON CENTS
Virtual Accounting, Bookkeeping & CFO Services
Courses & Programs
Templates
Planners & Printables
Thanks for listening. Don’t miss an episode - subscribe on: Anchor, iTunes, Spotify, Stitcher
Want to chat and hangout with me, Joyce? You can find me on Facebook, Instagram or Twitter…as @thecommoncents.
You can find all the links and additional show notes at: https://www.thecommoncents.com/podcast
22 min
October 11, 2019027 - Quarter In Review: My Q3 CEO Debrief
Quarterly CEO/CFO debrief is on tap for this episode...Not only do I run through a sampling of the questions I ask myself and my clients but I also run through the answers.
Did I hit my revenue target this quarter? What am I going to focus on in the fourth quarter? You’ll have to listen to find out.
Highlights of this episode:
01:42 The questions to ask yourself when looking back and doing your debrief

05:29 The questions to ask yourself when planning your coming quarter (or year)

08:29 The focus for the fourth quarter
RESOURCES
Kill The Vanity Metrics Challenge
Money Matters Checklist
Resources List
WORK WITH COMMON CENTS
Virtual Accounting, Bookkeeping & CFO Services
Courses & Programs
Templates
Planners & Printables
Thanks for listening. Don’t miss an episode - subscribe on: Anchor, iTunes, Spotify, Stitcher
Want to chat and hangout with me, Joyce? You can find me on Facebook, Instagram or Twitter…as @thecommoncents.
You can find all the links and additional show notes at: https://www.thecommoncents.com/podcast
13 min
September 23, 2019026 - Kill The Vanity Metrics - Challenge Wrap Up
Over the course of 3 days - via 3 episodes, I conducted the Kill The Vanity Metrics Challenge.
To practice what I preach, I wanted to give you a little peek behind the scenes, to recap and discuss my goals and metrics as they pertained to the challenge.
Highlights of this episode:
01:07 my 2 fold goal for the challenge (growing my email list & growing my Instagram following + the engagement there)

01:50 deeper dive into goal #1 (growing my email list)

02:44 deeper dive into goal #2 (growing IG following + engagement)

04:45 how I’m able to rattle off my metrics (hint: because I track them)

06:26 An invitation for you to grab a copy of the money metrics tracker I use to keep it all straight.
Additional resources:
The challenge episodes - Day 1, Day 2 and Day 3
RESOURCES
Kill The Vanity Metrics Challenge
Money Matters Checklist
Resources List
WORK WITH COMMON CENTS
Virtual Accounting, Bookkeeping & CFO Services
Courses & Programs
Templates
Planners & Printables

Thanks for listening. Don’t miss an episode - subscribe on: Anchor, iTunes, Spotify, Stitcher
Want to chat and hangout with me, Joyce? You can find me on Facebook, Instagram or Twitter…as @thecommoncents.
You can find all the links and additional show notes at: https://www.thecommoncents.com/podcast
7 min
September 18, 2019025 - Kill The Vanity Metrics Challenge - Day 3
The episode is the big finish… number 3 of 3 day Kill The Vanity Metrics Challenge where we are focusing on the metrics that matter and help you to maximize your productivity and profitability.
Highlights of this episode:
01:23 How you finally tie day 1 and day 2 together with a bow

02:00 Recap of day 2: select 1 mirror metric from each of the 3 categories

02:54 Some questions you can ask yourself so that you can dig deeper into what your chosen Mirror Metrics really mean

05:40 Recap of day 1: dream big - what does your dream business look like? What are your big business goals?

05:52 Recap of day 2: mirror metrics - what can you track to get you to your dream business and help you achieve your big goals?

06:08 Your day 3 activity & challenge action - dive in, start tracking your goals (and how)
Mentioned in this episode:
Money Metrics Tracker Bundle
RESOURCES
Kill The Vanity Metrics Challenge
Money Matters Checklist
Resources List
WORK WITH COMMON CENTS
Virtual Accounting, Bookkeeping & CFO Services
Courses & Programs
Templates
Planners & Printables

Thanks for listening. Don’t miss an episode - subscribe on: Anchor, iTunes, Spotify, Stitcher
Want to chat and hangout with me, Joyce? You can find me on Facebook, Instagram or Twitter…as @thecommoncents.
You can find all the links and additional show notes at: https://www.thecommoncents.com/podcast
13 min
September 17, 2019024 - Kill The Vanity Metrics Challenge - Day 2
This is episode 2 of 3 day Kill The Vanity Metrics Challenge where we are focusing on the metrics that matter and help you to maximize your productivity and profitability.
Highlights of this episode:
01:29 Find you “mirror metrics”

01:40 All about Mirror Metrics… and what they heck they are

03:04 The 3 types of metrics to focus on

06:52 Your day 2 activity & challenge action
RESOURCES
Kill The Vanity Metrics Challenge
Money Matters Checklist
Resources List
WORK WITH COMMON CENTS
Virtual Accounting, Bookkeeping & CFO Services
Courses & Programs
Templates
Planners & Printables

Thanks for listening. Don’t miss an episode - subscribe on: Anchor, iTunes, Spotify, Stitcher
Want to chat and hangout with me, Joyce? You can find me on Facebook, Instagram or Twitter…as @thecommoncents.
You can find all the links and additional show notes at: https://www.thecommoncents.com/podcast
9 min

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The 2 Cents Business Podcast

The 2 Cents Business Podcast episodes

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