The 20/20 Podcast

There are still many things you need to know to grow your business. Dr. Harbir Sian is back to help you complete your journey in mastering the marketing arena. He welcomes our guests, Payton Karch, Brynn Low, Diana Prakash, and Tyler Kemp, to share their expertise in digital marketing. They are the leaders of different areas of knowledge at Marketing4ECPs. Listen in on this "Final Four" episode as they discuss the four key facets of digital marketing: Web design, SEO, Google Ads, and Social Media.

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Do you need strategies on how to promote your local small business? Dr. Sandi Eveleth, optometrist and entrepreneur, sits with us for the second part of the March Marketing Madness. She walks us through the step-by-step process of growing your business, from in-person networking to the basics of digital marketing. To promote yourself, you need to garner trust. To do this, meet with your clients in person as much as possible. Another way is to get a video up to see you and feel your personality. Need more actionable advice any industry can use? Tune in!

Links that Sandi refers to in this episode:

Ideal Patient Avatar (to help when writing content, creating your Unique Selling Proposition, understanding their pains, etc): DrSandiEveleth.com/idealpatient

Patient/customer Journey/cold vs. warm: https://blog.hubspot.com/service/seo-analytics-customer-journey?_ga=2.172077092.687769377.1646167798-1815634049.1646167798 

My course for Google Business Page: https://mygurumed.com/EquipSeries/Engineering-Masterclass?rauid=101338 

Dr. Len Tau’s Book: “Raving Patients: The Definitive Guide to Using Reputation Marketing to Attract Hundreds of New Patients” by Dr. Len Tau - https://www.amazon.com/Raving-Patients-Definitive-Reputation-Marketing/dp/1642797812/ref=nodl_

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Marketing is a major driver for the success of any business, even in the eye care industry. Harbir Sian sits down with Caley Dimmock to shed light on the subject. Caley is a marketing and brand consultant, photographer, educator, and Facebook ad coach. In this episode, she shares practical tips on attracting new customers, tracking leads, and increasing your conversion. Caley breaks down the elements of an effective landing page and the importance of establishing social proof for new businesses. The two also dive into how to optimize your Facebook ads using three campaign objectives: lead generation, conversion, and traffic. Tune in and get expert advice to help grow your business and profits!

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In chemistry, Activation Energy is the energy required to make a chemical reaction occur. Applying to our personal and professional lives, we often have to face challenges before seeing our desired results. In this Eye2Eye episode, Harbir Sian talks about building our Activation Energy. He shares what he sees as a way to get over a hump and why taking time to do the little things sometimes takes us faster. Listen in to learn more about how to embrace our activation period.

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Do you think about your eyes? Harbir Sian’s guest is Dr. Jim Asuchak, the Owner and Optometrist at Optical Studio Lethbridge. Dr. Jim talks about the Council for Healthy Eyes Canada’s initiative called Think About Your Eyes. Its objective is to raise eye health awareness across Canada. They also help patients find optometrists near them for easy access. The council strives towards better optometrist engagement for 2022. Join in the conversation to discover strategies to grow your business from good to great. Tune in! 

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Many people look up to Olympians for their grit and determination. One of the athletes many look up to is female ice hockey player Dr. Hayley Wickenheiser. She led the Canadian Women's national team to 7 World Championships and 4 Olympic Gold medals. Dr. Wickenheiser was also hailed as the MVP of two of those Olympic campaigns. When she left her hockey career, she decided to pursue medicine. As of today, Dr. Wickenheiser is completing her residency training. In this episode, Dr. Wickenheiser shares her insights with Harbir Sian about what it takes to succeed in sport, business, and medicine.

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Why do some companies make the leap to greatness while others don’t? This is what Jim Collins sought to address in his super-successful business book, Good to Great. Among the many powerful lessons in that book, he wonderfully illustrates the concept of the window and the mirror, which teaches a valuable lesson on taking responsibility. In this episode of Eye2Eye, Harbir Sian shares some thoughts on how this metaphor applies from a leadership perspective. Join in and learn how great leaders see things differently and how that allows them to leap into a place of greatness that others can’t access.

Eye2Eye segments are short solo episodes where Harbir shares some thoughts and insights from his personal experiences. May you find value in these musings and put them to use in your career as well!

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Eye related problems make up a large number of medical cases in Canada, and Dry Eye is one common complaint. Helping people suffering from dry eye has been Dr. Bruce Dornn’s calling. Dr. Dornn has built a busy and successful dry eye practice, in which he has performed hundreds of advanced dry eye treatments such as radio frequency (RF) and IPL. In this episode, Dr. Dornn shares his insights with Harbir Sian into how ODs should start to build their dry eye practice. We also hear the key steps that have made his practice so successful.

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The entrepreneurial mindset is often the driver of progress and success. Entrepreneurship is also what drives our guest, as Dr. Harbir Sian interviews Dr. Sanjay Sharma, a retinal specialist, professor of ophthalmology, and author of multiple books and research papers. As the Founder of OptoCase and MEDSKL, Dr. Sharma has helped provide education to tens of thousands of optometrists and medical students around the world. In this episode, we dive deep into what Dr. Sharma believes has brought him down this path of medicine and innovation. Tune in to hear their thoughts on entrepreneurship and personal fulfillment.

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In this day and age, when many people are losing jobs, look for the opportunity and go for it. In this episode, Harbir Sian introduces Suzanne Lacorte, the publisher of Optical Prism. Suzanne shares with Harbir how she found herself as the new owner of a publication that has been a staple in the Canadian eyecare market for 40 years. Optical Prism is Canada's leading eyecare industry magazine.

Suzanne Lacorte believes that fate and circumstances come into play when it comes to discovering opportunities. But success is 100% hard work. If you want to succeed in your business, you need to love what you’re doing. Tune in!

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