I’m coining 2025 as the The Year of the Authentic Brand. As the business landscape shifts this year, brand authenticity has become more important than ever. In this episode, I'm chatting about brand authenticity and why we need it, why it's suddenly so important and also some ways you can start to do this in your brand so you can actually finish listening and go make some changes, because that is what I'm all about. I want to see you taking fast action because that will help you see faster results. No matter what size business you have, authenticity is going to make a huge difference because as I mentioned in the last episode, what you do is not enough to make people choose you.

What I cover in this episode:

• What consumers are prioritising in the current economic landscape
• Why authenticity requires you to show up, share personal stories and build connections
• How to be authentic across your social media and my tips for creating content to connect
• Avoiding consuming too much content that will inevitably cloud your creativity

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Connect with Alex: @havenstudioco

www.havenstudio.com.au

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