The 24/48

By Sam Massa

A typical first responder shift is 24 hours on, and 48 hours off. This opens the door for many first responders to run businesses in their off time. We're here to explore first responder-owned busines... more

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FAQs about The 24/48:

How many episodes does The 24/48 have?

The podcast currently has 32 episodes available.

The 24/48 episodes:

September 23, 2024 Grilling, Griddles, and Grit: Brian Kelly of East Coast Kelly’s
Brian Kelly has been a firefighter for over 20 years. But
when COVID-19 hit and he found himself with more downtime, he discovered a new
passion: sharing his love of food and cooking over social media. What started
as a hobby making cooking videos on TikTok has now turned into a thriving
business and side hustle for this entrepreneurial first responder.
Kelly first got into social media just for fun. Approaching
his 40th birthday, he started watching cooking videos on TikTok during his time
off from teaching fire classes and other firefighter duties due to COVID-19
restrictions. He decided to try it out himself and was surprised when he
quickly started gaining followers. Companies even began reaching out asking him
to showcase their products.
While he already owned a consulting company called Kelly
Fire and Emergency Services Consulting, the social media thing was new and fun.
And it was bringing in money to help fund his new hobby without having to tap
into his savings. Soon "East Coast Kellys" was born as a DBA.
Kelly takes the "good, bad, and real" approach
with his social media, showing the human side of cooking outdoors. He'll
showcase when recipes fail to turn out as expected - not everything looks
perfect like on Food Network in real life.
Showing authenticity has helped him connect with an
audience that wants realistic content. Followers can relate to the everyday
person who may burn some eggs or doesn't have the most flawless lighting or
editing.
Over time, Kelly has refined his business model with a
focus on sponsored content and brand deals. He reviews products related to
outdoor cooking and negotiates contracts for video promotions. The brand
exposure he delivers through platforms like TikTok and Instagram is valuable
for smaller businesses targeting consumers who want transparency from
influencers.
While his social media business continues to take off,
Kelly still has a "day job" as a full-time firefighter and fire
marshal. He says the key is being willing to go wherever momentum takes you.
The same conviction firefighters have to extinguish every last ember translates
for him into conviction for making his business work.
Kelly has needed to learn so much - editing video,
optimizing platforms, negotiating deals. But his drive to keep improving comes
from the pride he takes in whatever he puts his name on. Just as in the fire
service, integrity and trust are paramount. As he continues to juggle all these
passions, Kelly relies on support from his family to make it all possible.
The world of being a social media influencer is very
different from his decades in firefighting. But first responders interested in
entrepreneurship can draw encouragement from Kelly's story. With hustle and
authenticity, you can build a whole new career and life for yourself if you put
in the work.
Connect with East Coast Kelly’s: https://linktr.ee/eastcoastkellys
Connect with our team:
·      Sam Massa, CEO & 24/48 Host: https://www.linkedin.com/in/sammassa/
·      Chelsea Lassen, Marketing Director & Producer: https://www.linkedin.com/in/chelsea-lassen/
·      Spencer Carter, Videographer: https://www.instagram.com/spencervisual/
·
Marina
Hunter, Graphic Designer: https://www.linkedin.com/in/marina-hunter/
·      Allison Saxon, Marketing
Specialist: https://www.linkedin.com/in/tabithasaxon/
Follow our podcast on social:
·      TikTok: https://www.tiktok.com/@the24_48podcast?lang=en
·      Instagram: https://www.instagram.com/the24_48/
·      LinkedIn: https://www.linkedin.com/company/the-24-48-podcast-by-hiviz-leds/
·      YouTube: https://www.youtube.com/playlist?list=PL8fHLgmlsaUbQp-0l_U1qWZx0EdlQDRCB
If you want to help us support first responder-owned
businesses, help spread the word by subscribing to the podcast and leaving us a
5-star review!
Thank you for listening!
“The 24/48” is brought to you by HiViz LED Lighting
...more
1h 19min
September 16, 2024 “Arts and Crafts” paid his mortgage: Russell Davis of West Broad Apparel
Russell had been working as a firefighter for over 13 years
when the idea for his business was sparked. It all started when his captain
gifted the crew some hose koozies.
Within days, Russell took a leap of faith, buying his first
embroidery machine to see if he could turn firehose material into koozies and
hats himself. Working out of a bedroom in his home turned "arts and crafts
area," he taught himself embroidery and slowly formulated some initial
product ideas like hose hats.
The hobby was paying off, as Russell remembers the first
day his side business covered their mortgage payment. His wife had jokingly
referred to his tinkering as "arts and crafts time," but now those
arts and crafts were generating essential household income.
As Russell started getting larger custom orders that pushed
his home setup to the limits, he borrowed money from his business partner to
invest in better equipment. This allowed him to scale up and fulfill jobs like
custom hats for the local Greenville Triumph soccer team.
The new machinery also led Russell to connect with an
embroidery expert named Lori. She voluntarily took Russell under her wing,
teaching him the digitization process that made hats easier to produce at
scale. With her guidance, his products improved as he honed in the optimal
embroidered patch shape and size.
After years of growth, West Broad Apparel was at a
crossroads, needing more attention than Russell's limited spare time. He
decided to leave his firefighter job to focus on the business full-time. This
transition gave him breathing room operationally, though he found he missed the
camaraderie and satisfaction of firefighting.
Within 6 months he made the call to return to a new
department, balancing his passion for the work with his drive to keep expanding
the business. This balance enabled the next stage of progress for his company
and personal fulfillment.
The road from side hobby to full-time business owner has
had its share of highs and lows. But by taking risks, investing in
relationships, and applying the dedication inherent in firefighting, Russell
built West Broad Apparel into an internationally recognized brand rooted firmly
in serving the fire service community. Though it wasn't the path he originally
envisioned, his entrepreneurial journey reflects the spirit and work ethic of
firefighters everywhere.
Connect with West Broad Apparel: https://www.westbroadapparel.com/
·
Website: https://williamskey.com
Connect with our team:
·      Sam Massa, CEO & 24/48 Host: https://www.linkedin.com/in/sammassa/
·      Chelsea Lassen, Marketing Director & Producer: https://www.linkedin.com/in/chelsea-lassen/
·      Spencer Carter, Videographer: https://www.instagram.com/spencervisual/
·
Marina
Hunter, Graphic Designer: https://www.linkedin.com/in/marina-hunter/
·      Allison Saxon, Marketing
Specialist: https://www.linkedin.com/in/tabithasaxon/
Follow our podcast on social:
·      TikTok: https://www.tiktok.com/@the24_48podcast?lang=en
·      Instagram: https://www.instagram.com/the24_48/
·      LinkedIn: https://www.linkedin.com/company/the-24-48-podcast-by-hiviz-leds/
·      YouTube: https://www.youtube.com/playlist?list=PL8fHLgmlsaUbQp-0l_U1qWZx0EdlQDRCB
If you want to help us support first responder-owned
businesses, help spread the word by subscribing to the podcast and leaving us a
5-star review!
Thank you for listening!
“The 24/48” is brought to you by HiViz LED Lighting
...more
1h 14min
September 09, 2024 Unlocking Opportunities: Trevor Williams of the Williams Key
Unlocking Opportunities: Trevor Williams of the
Williams Key
Trevor Williams has lived an extraordinary life. Born in
Virginia to missionary parents, his family moved to Africa when he was just 4
years old. Living in Zaire (now the Democratic Republic of Congo), Williams
experienced the dangers of civil unrest firsthand during the Rwandan genocide.
His family later moved to Haiti to continue their missionary work, where
Williams witnessed government upheaval and violence.
After evacuating to California, Williams decided to pursue
his dream of becoming a firefighter. Despite applying to over 60 departments,
it took years before he was finally hired by the Los Angeles County Fire
Department. While working as a volunteer firefighter and carpenter, Williams
also founded a nonprofit building homes for Haitian earthquake victims.
On the job, Williams was dismayed to see firefighters
continually forced to break down doors, causing costly damage. Drawing on his
carpentry skills, he developed a simple tool - the Williams Key - that allowed
first responders to swiftly bypass locks and enter buildings.
As word of the Williams Key spread among LA firefighters,
demand skyrocketed. Williams improved the design and began selling engraved,
customized versions of the tool. Viral social media videos helped drive sales
even further. Today the Williams Key is used across all 50 states and over 30
countries.
The successful Williams Key brand has allowed Williams to
expand his product line to a range of specialty tools for first responders,
including a door hanger, slip knife, and custom door wedge. However, Williams
still handcrafts some tools himself as rapid scaling remains challenging.
When asked what he needs to continue growing the business,
Williams acknowledges that funding is a constant limitation. However, he hopes
to maintain the Williams Key's "small business community" feel,
personally handling many customer interactions.
Williams has no plans to leave his firefighter job anytime
soon. Despite tremendous entrepreneurial success, he remains committed to
public service and helping people in need.

Connect with The Williams Key:
·
Website: https://williamskey.com
Connect with our team:
·      Sam Massa, CEO & 24/48 Host: https://www.linkedin.com/in/sammassa/
·      Chelsea Lassen, Marketing Director & Producer: https://www.linkedin.com/in/chelsea-lassen/
·      Spencer Carter, Videographer: https://www.instagram.com/spencervisual/
·
Marina
Hunter, Graphic Designer: https://www.linkedin.com/in/marina-hunter/
·      Allison Saxon, Marketing
Specialist: https://www.linkedin.com/in/tabithasaxon/
Follow our podcast on social:
·      TikTok: https://www.tiktok.com/@the24_48podcast?lang=en
·      Instagram: https://www.instagram.com/the24_48/
·      LinkedIn: https://www.linkedin.com/company/the-24-48-podcast-by-hiviz-leds/
·      YouTube: https://www.youtube.com/playlist?list=PL8fHLgmlsaUbQp-0l_U1qWZx0EdlQDRCB
If you want to help us support first responder-owned
businesses, help spread the word by subscribing to the podcast and leaving us a
5-star review!
Thank you for listening!
“The 24/48” is brought to you by HiViz LED Lighting //
Produced by Chelsea Lassen // Assisted by Spencer Carter, Marina Hunter, and
Allison Saxon
...more
1h 33min
September 02, 2024 From Fire Service to Radio Service: Lee and Jessica Jones of 10-8 Technology
From Fire Service to Radio Service: Lee and
Jessica Jones of 10-8 Technology
Lee Jones has firefighting in his blood. Growing up, he
immersed himself in the local volunteer fire department where his father
served. He got his EMT certification and went through the fire academy while
still in high school. At age 18, Jones began pulling shifts at his local
department and found his passion fighting fires across the Chicago mutual aid
box alarm system.
However, Jones was also fascinated by radios from a young
age. He obtained his amateur radio license in middle school and spent time
fixing radios and installing communication systems for the railroads and local
fire departments.
In 2016, Jones decided to combine his love of radios and
firefighting and launch 10-8 Technologies with his amateur radio friend. They
started small, mainly doing radio repair and service work for local agencies.
As the business grew, Jones left his job as a full-time
fire dispatcher to focus on 10-8 Technologies. However, in 2020 his business
partner stepped away, leaving the operation entirely in Jones' hands.
Fortunately, his wife Jessica brought crucial business knowledge to the table
and came onboard to manage sales and marketing.
Since then, 10-8 Technologies has expanded across Northwest
Indiana, providing radio and emergency vehicle equipment to both career and
volunteer fire departments. They have built a reputation for quality work and
deep understanding of both radio systems and fireground operations.
However, it has not always been an easy road. Jones has
grappled with PTSD from a line-of-duty death call he handled as a dispatcher.
Jones persevered through these challenges, allowing 10-8 Technologies to emerge
even stronger, now winning business from departments all over the Midwest.
As 10-8 Technologies continues growing, Jones aims to give
back by supporting fellow first responders—whether through quality radios to
keep them safe on calls, training to maximize radio effectiveness, or assisting
organizations like that provide PTSD treatment at no cost. He says his purpose
is serving people over profits.
Jones also wants to pay forward the knowledge and support
he received early on from "Elmers" or mentors in the amateur and fire
radio services. He believes openly sharing information makes the whole
community stronger and better prepared to serve the public.
Whether equipping rigs locally or shipping pagers and
batteries to departments nationwide, 108 Technologies demonstrates how first
responders can leverage expertise, grit and service-mindedness to launch
meaningful businesses alongside their duty to community.

Connect with 10-8 Technologies:
·
Website: https://www.108-technologies.com
Connect with our team:
·      Sam Massa, CEO & 24/48 Host: https://www.linkedin.com/in/sammassa/
·      Chelsea Lassen, Marketing Director & Producer: https://www.linkedin.com/in/chelsea-lassen/
·      Spencer Carter, Videographer: https://www.instagram.com/spencervisual/
·
Marina
Hunter, Graphic Designer: https://www.linkedin.com/in/marina-hunter/
·      Allison Saxon, Marketing
Specialist: https://www.linkedin.com/in/tabithasaxon/
Follow our podcast on social:
·      TikTok: https://www.tiktok.com/@the24_48podcast?lang=en
·      Instagram: https://www.instagram.com/the24_48/
·      LinkedIn: https://www.linkedin.com/company/the-24-48-podcast-by-hiviz-leds/
·      YouTube: https://www.youtube.com/playlist?list=PL8fHLgmlsaUbQp-0l_U1qWZx0EdlQDRCB
If you want to help us support first responder-owned
businesses, help spread the word by subscribing to the podcast and leaving us a
5-star review!
Thank you for listening!
“The 24/48” is brought to you by HiViz LED Lighting //
Produced by Chelsea Lassen // Assisted by Spencer Carter, Marina Hunter, and
Allison Saxon
...more
1h 31min
August 26, 2024 Cooking Up a Movement: The Passion-Driven Path to Food on the Stove with Jonathan Tate
Jonathan Tate had an idea sparked by a phrase he kept
hearing on the fireground - "slow your response, it's just food on the
stove." This led to the realization that the food firefighters are eating
is negatively impacting their health.
The motivation behind Food on the Stove is alarming
statistics about firefighter health. 44% of line of duty deaths among
firefighters are cardiac related. And studies show firefighters live up to 15
years less than the average American.
As Tate points out, firefighters are the only occupation
that cooks all 3 meals at work. While firehouse meals are often delicious, they
aren't always the healthiest options, especially for the price.
Food on the Stove aims to put healthier meals on firehouse
tables through nutrition education and supplemental funding. They've already
provided over 60,000 meals to area firehouses.
One program is called Farm to Firehouse, modeled after meal
kit delivery services. Donations provide the ingredients and recipes to create
healthy, affordable meals right at the fire station.
Food on the Stove also partners with restaurants and
sponsors to deliver fully prepared healthy meals. Their goal is to bring the
enjoyment of dining out to shift meals at the fire station.
In additional to providing meals, Food on the Stove hosts
events that promote awareness around firefighter health. Their recent DMV Fire
& EMS Week in July featured a charity golf event and midnight 5K run.
The nonprofit also creates content to share firefighter
stories and impact. This builds engagement and support from both the fire
service community and the general public.
While Food on the Stove currently relies on donations and
sponsors, founder Jonathan Tate ultimately envisions a self-sustaining model.
The goal is to convert unused firehouses into community spaces and local
markets. Revenue funds meal support and other firefighter health initiatives.
The key is continuing to advocate for firefighter wellness,
bring awareness to the issues they face, and better support the communities
protecting ours. Groups like Food on the Stove provide a bridge to involve more
citizens in the fire service mission.

Connect with Food on the Stove:
·
Website: https://foodonthestove.org/
·
Instagram: https://www.instagram.com/foodonthestovedc/
·
Facebook: https://www.facebook.com/foodonthestovedc
·
YouTube: https://www.youtube.com/channel/UCL4lInYm1UO9jLgBp5YfccQ
Connect with our team:
·      Sam Massa, CEO & 24/48 Host: https://www.linkedin.com/in/sammassa/
·      Chelsea Lassen, Marketing Director & Producer: https://www.linkedin.com/in/chelsea-lassen/
·      Spencer Carter, Videographer: https://www.instagram.com/spencervisual/
·
Marina
Hunter, Graphic Designer: https://www.linkedin.com/in/marina-hunter/
·      Allison Saxon, Marketing
Specialist: https://www.linkedin.com/in/tabithasaxon/
Follow our podcast on social:
·      TikTok: https://www.tiktok.com/@the24_48podcast?lang=en
·      Instagram: https://www.instagram.com/the24_48/
·      LinkedIn: https://www.linkedin.com/company/the-24-48-podcast-by-hiviz-leds/
·      YouTube: https://www.youtube.com/playlist?list=PL8fHLgmlsaUbQp-0l_U1qWZx0EdlQDRCB
If you want to help us support first responder-owned
businesses, help spread the word by subscribing to the podcast and leaving us a
5-star review!
Thank you for listening!
“The 24/48” is brought to you by HiViz LED Lighting //
Produced by Chelsea Lassen // Assisted by Spencer Carter, Marina Hunter, and
Allison Saxon
...more
45min
August 19, 2024 Transforming the Used Fire Truck Market: James Wessel of Brindlee Mountain Fire Apparatus
James Wessel's journey in the fire service began in 1995
when he saw a volunteer firefighter respond to a car accident with a flashing
dash light. He was mesmerized by the light and asked the firefighter how he
could get one. The firefighter told him that he had to join the fire
department, so James did just to get the dash light.
Over the next few years, James progressed to becoming an
officer and treasurer in his volunteer fire department. In 1999, his department
had a terrible experience purchasing a used fire truck, which gave James the
idea to start a business buying and selling used fire trucks to give other
departments a better purchasing experience.
James purchased his first used fire truck with a $10,000
loan from his mother. As the business grew, he had to constantly balance hiring
more staff, expanding facilities, and maintaining enough capital to purchase
trucks and fund operations.
While buying, selling, and repairing used fire trucks is
James' core business, he has expanded into other services over the years: ARFF
truck refurbishment and leasing, building and leasing fire stations, private
fire protection services for communities, and operating leases for fire
department vehicles.
Giving back to the community and fire service has always
been important to James and his employees. Whether it’s helping families
displaced by fires, volunteering on department calls, going on international
aid trips, or supporting underfunded fire departments, James aims to make a
positive impact alongside running his business.
James expressed gratitude for his staff, customers, and
opportunity to buy and sell used fire trucks for the past 20+ years. His story
illustrates how a volunteer firefighter's passion can grow into an thriving
business that gives back.

Connect with Brindlee Mountain Fire Apparatus:
·
https://www.instagram.com/firetruckmall/
·
https://www.facebook.com/firetruckmall
Connect with our team:
·      Sam Massa, CEO & 24/48 Host: https://www.linkedin.com/in/sammassa/
·      Chelsea Lassen, Marketing Director & Producer: https://www.linkedin.com/in/chelsea-lassen/
·      Spencer Carter, Videographer: https://www.instagram.com/spencervisual/
·
Marina
Hunter, Graphic Designer: https://www.linkedin.com/in/marina-hunter/
·      Allison Saxon, Marketing
Specialist: https://www.linkedin.com/in/tabithasaxon/
Follow our podcast on social:
·      TikTok: https://www.tiktok.com/@the24_48podcast?lang=en
·      Instagram: https://www.instagram.com/the24_48/
·      LinkedIn: https://www.linkedin.com/company/the-24-48-podcast-by-hiviz-leds/
·      YouTube: https://www.youtube.com/playlist?list=PL8fHLgmlsaUbQp-0l_U1qWZx0EdlQDRCB
If you want to help us support first responder-owned
businesses, help spread the word by subscribing to the podcast and leaving us a
5-star review!
Thank you for listening!
“The 24/48” is brought to you by HiViz LED Lighting //
Produced by Chelsea Lassen // Assisted by Spencer Carter, Marina Hunter, and
Allison Saxon
...more
1h 12min
August 12, 2024 From Backyard Tractor to Grading Empire: Aaron “ToTo” Martin of Martin Grading & Excavation
Aaron's journey started early on; he recounts memories of
playing with his father's little Kubota tractor and backhoe in the backyard. “I
was 6 or 7 years old. I would get home from school, grab the keys, and go dig a
hole,” he fondly recalls. His early exposure to heavy machinery laid the
foundation for his future career.
The fire service also played a significant role in Aaron's
life. Growing up in a family with a strong history in public service, he
naturally gravitated towards firefighting. Joining the fire department at 14 as
a junior member, he followed in the footsteps of his father and great uncle.
“It was about helping the community and doing something good,” Aaron explains.
After spending numerous years driving trucks and working in
fire service roles, Aaron made a pivotal decision to start his business. This
decision was significantly influenced by the desire to spend more time at home
following the birth of his son. “I was on the road 12, 13 hours a day. I wanted
to be home more,” he says.
Word quickly spread about Aaron’s new endeavor. Leveraging
the power of social media, particularly Facebook, he started getting job
requests ranging from storm cleanups to driveway repairs.
The business growth was rapid, and soon he found himself
needing to formalize operations with insurance, workers’ comp, and the
establishment of an LLC. Despite the complexities, Aaron managed to navigate
through them with support from fellow entrepreneurs and fire service
colleagues.
Aaron’s journey wouldn’t have been possible without the
support of his family and fire service community. His wife, Jenea, played a
crucial role in managing the business's backend, setting up invoicing systems,
and handling administrative tasks. “She does all my computer work. I just punch
in the numbers,” Aaron notes with appreciation.
Balancing his full-time job as a firefighter with running a
growing business was challenging, but the supportive environment in the fire
service allowed him to manage both. “I work 10 days a month at the fire
department, and my schedule allows me to run the grading business on my days
off,” he explains.
To those firefighters contemplating starting their own
business, Aaron’s advice is simple: “If you think you want to do it, bite the
bullet and do it because it will pay off in the end. You never know if you're
going to be successful until you try it.”
Aaron's story is a testament to the incredible spirit of
entrepreneurship within the fire service community. It highlights the
importance of passion, perseverance, and support from family and colleagues in
achieving success.

Connect with Aaron:
https://www.facebook.com/martingradingexcavating

Connect with our team:
·      Sam Massa, CEO & 24/48 Host: https://www.linkedin.com/in/sammassa/
·      Chelsea Lassen, Marketing Director & Producer: https://www.linkedin.com/in/chelsea-lassen/
·      Spencer Carter, Videographer: https://www.instagram.com/spencervisual/
·
Marina
Hunter, Graphic Designer: https://www.linkedin.com/in/marina-hunter/
·      Allison Saxon, Marketing
Specialist: https://www.linkedin.com/in/tabithasaxon/

Follow our podcast on social:
·      TikTok: https://www.tiktok.com/@the24_48podcast?lang=en
·      Instagram: https://www.instagram.com/the24_48/
·      LinkedIn: https://www.linkedin.com/company/the-24-48-podcast-by-hiviz-leds/
·      YouTube: https://www.youtube.com/playlist?list=PL8fHLgmlsaUbQp-0l_U1qWZx0EdlQDRCB
If you want to help us support first responder-owned
businesses, help spread the word by subscribing to the podcast and leaving us a
5-star review!
Thank you for listening!
“The 24/48” is brought to you by HiViz LED Lighting //
Produced by Chelsea Lassen // Assisted by Spencer Carter, Marina Hunter, and
Allison Saxon
...more
54min
August 05, 2024 Serving those who Served: Colin Whittington of Recruiting Heroes
Colin Whittington has a unique background that led him to
start his business, Recruiting Heroes. He served for 8 years as a deputy
sheriff in Virginia, but eventually felt it was time to transition out of law
enforcement.
As he navigated his own career change, Colin realized there
were few resources to help veterans, former first responders, and others like
him make the switch to private sector jobs. He started getting messages from
people asking for advice, so he began informally helping by offering resume
writing tips or LinkedIn optimization suggestions.
Before long, the demand made Colin realize he should turn
it into an actual business. Recruiting Heroes was born to help the "heroes
who have served us" find fulfilling careers after their time in public
service roles.
In addition to working with employers to match candidates
to open roles, Colin provides coaching to help former cops, firefighters, EMTs
and military translate their skills for private sector work. He assists with
resume updates, LinkedIn profiles, interview prep, and more.
For Colin, Recruiting Heroes combines his passion for
serving those who serve the public with an ability to utilize his recruiting
experience. It's rewarding to hear from happy candidates who have landed new
jobs thanks to his efforts.
Though he only formally established the business around a
couple years ago, Recruiting Heroes is already exceeding Colin's initial goals.
He has a steady stream of first responder candidates along with strong
relationships with companies looking to hire veterans.
If you know any first responders seeking new opportunities
outside of public safety roles, connect them with Recruiting Heroes. And if
your company wants to add dedicated veterans to its ranks, Colin likely has
some great candidates eager to join a mission-driven team.

Connect with Colin:

https://www.linkedin.com/in/colinwhittington/
https://www.linkedin.com/company/recruiting-heroes-llc/

Connect with our team:
·      Sam Massa, CEO & 24/48 Host: https://www.linkedin.com/in/sammassa/
·      Chelsea Lassen, Marketing Director & Producer: https://www.linkedin.com/in/chelsea-lassen/
·      Spencer Carter, Videographer: https://www.instagram.com/spencervisual/
·
Marina
Hunter, Graphic Designer: https://www.linkedin.com/in/marina-hunter/
·      Allison Saxon, Marketing
Specialist: https://www.linkedin.com/in/tabithasaxon/

Follow our podcast on social:
·      TikTok: https://www.tiktok.com/@the24_48podcast?lang=en
·      Instagram: https://www.instagram.com/the24_48/
·      LinkedIn: https://www.linkedin.com/company/the-24-48-podcast-by-hiviz-leds/
·      YouTube: https://www.youtube.com/playlist?list=PL8fHLgmlsaUbQp-0l_U1qWZx0EdlQDRCB
If you want to help us support first responder-owned
businesses, help spread the word by subscribing to the podcast and leaving us a
5-star review!
Thank you for listening!
“The 24/48” is brought to you by HiViz LED Lighting //
Produced by Chelsea Lassen // Assisted by Spencer Carter, Marina Hunter, and Allison Saxon
...more
50min
July 29, 2024 Experience-Based Training | Ricky Riley | Traditions Training
Ricky Riley’s journey in the fire service began back in
1979 when he became a junior firefighter in Ocean City, Maryland. With a career spanning over four decades, Ricky has become a well-respected figure in the firefighting community. His story is not just one of service and dedication but also of entrepreneurial spirit, leading to the creation of a thriving training company, Traditions Training.
Ricky began his career as a firefighter with the volunteer
fire department in Ocean City, Maryland. He then moved up to the Washington, D.C., area, where he was hired by the Fairfax County Fire and Rescue Department. Over the next 20 years, Ricky honed his skills and expertise,
transitioning from firefighter to acting as a Battalion Training Officer. During this period, he was mentored and shaped by influential colleagues who instilled in him the importance of continuous learning and dedication to the craft.
The seed for Traditions Training was planted in the early
2000s, spurred on by Pete Lund, a 30-year veteran of the FDNY. Pete, who retired shortly after 9/11, envisioned a training company that would help firefighters across the country by sharing real-world experiences and practical
knowledge. Ricky and Pete were motivated by a shared goal: to combat complacency in the fire service and to ensure firefighters were always proactive and prepared.
The tragic loss of Pete Lund in 2005 was a significant blow
to Ricky and the company. Pete’s passing during a house fire shook the team, but they continued, honoring his legacy by sticking to the principles he
believed in. This period of reflection and reorganization led to the firm’s eventual growth and even greater success.
Today, Ricky Riley continues to push the envelope with
Traditions Training. The company has evolved to include not just training sessions but also apparatus specifications and consulting services. They have adjusted their models to fit the needs of modern firefighters, offering
succinct, impactful training sessions that respect the time constraints of today’s professionals.
Ricky’s dedication to his craft and his company’s mission
remains steadfast. He continues to hire new instructors who bring fresh perspectives and new ideas, ensuring that Traditions Training is always at the forefront of firefighter education.
Connect with our team!
·      Sam Massa, CEO & 24/48 Host: https://www.linkedin.com/in/sammassa/
·      Chelsea Lassen, Marketing Director & Producer: https://www.linkedin.com/in/chelsea-lassen/
·      Spencer Carter, Videographer: https://www.instagram.com/spencervisual/
·     Marina Hunter, Graphic Designer: https://www.linkedin.com/in/marina-hunter/
·      Allison Saxon, Marketing Specialist: https://www.linkedin.com/in/tabithasaxon/

Follow our podcast on social and subscribe to the 24/48
podcast blog:
·      TikTok: https://www.tiktok.com/@the24_48podcast?lang=en
·      Instagram: https://www.instagram.com/the24_48/
·      LinkedIn: https://www.linkedin.com/company/the-24-48-podcast-by-hiviz-leds/
·      YouTube: https://www.youtube.com/playlist?list=PL8fHLgmlsaUbQp-0l_U1qWZx0EdlQDRCB
·      Producer’s Notes blog: https://blog.the2448.com/
If you want to help us support first responder-owned
businesses, help spread the word by subscribing to the podcast and leaving us a
5-star review!
Thank you for listening!
“The 24/48” is brought to you by HiViz LED Lighting //
Produced by Chelsea Lassen // Assisted by Spencer Carter, Marina Hunter, and Allison Saxon

...more
1h 4min
June 26, 2023 Entrepreneurship is Community | Joe Caughey | Triink
Joe Caughey is a passionate firefighter and entrepreneur with a unique background in both fields.
Growing up with a fascination for firefighting, he was inspired by his uncle to join the fire service. Joe's entrepreneurial spirit emerged at a young age when he started making snow in his backyard and later ran a successful lawn mowing business.
While attending a college at Saint John’s University in Minnesota , where he served as a student firefighter, Joe pursued an entrepreneurship program that focused on learning by doing and mentorship. He partnered with a classmate and together they started Triink, a company that developed innovative tools like the Pick Axe, a multifunctional beer and spirits tool. Throughout his journey, Joe has emphasized the importance of community in both firefighting and entrepreneurship. He believes in giving back, helping others, and the value of mentorship.
With a strong passion for what he does, Joe successfully merged his love for firefighting and entrepreneurship by working at Rosenbauer, a fire truck manufacturing company, before joining HiViz LEDs to lead their fire market division. With his extensive experience and dedication to making a meaningful impact on the world, Joe Caughey serves as an inspiring figure for aspiring entrepreneurs and firefighters alike.
Follow Joe Caughey! https://www.linkedin.com/in/joecaughey/
Connect with our team!
·      Sam Massa, CEO & 24/48 Host: https://www.linkedin.com/in/sammassa/
·      Chelsea Lassen, Marketing Director & 24/48
Producer: https://www.linkedin.com/in/chelsea-lassen/
·      Spencer Carter, Videographer https://www.instagram.com/spencervisual/
·      Marina Hunter, Graphic Designer: https://www.linkedin.com/in/marina-hunter/
Follow our podcast on social and subscribe to the 24/48
podcast blog:
·      TikTok: https://www.tiktok.com/@the24_48podcast?lang=en
·      Instagram: https://www.instagram.com/the24_48/
·      LinkedIn: https://www.linkedin.com/company/the-24-48-podcast-by-hiviz-leds/
·      YouTube: https://www.youtube.com/playlist?list=PL8fHLgmlsaUbQp-0l_U1qWZx0EdlQDRCB
·      Producer’s Notes blog: https://blog.the2448.com/
If you want to help us support first responder-owned
businesses, help spread the word by subscribing to the podcast and leaving us a
5-star review!
Thank you for listening!
“The 24/48” is brought to you by HiViz LED Lighting //
Produced by Chelsea Lassen // Edited by Spencer Carter // Branding by Marina
Hunter
...more
1h 19min

FAQs about The 24/48:

How many episodes does The 24/48 have?

The podcast currently has 32 episodes available.

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