We pick up on Sam’s story as he attempts his first pitch to the fire market at a Chief’s Association meeting in North Carolina. Given his lack of first responder experience at the time, it didn’t exactly go well – but it led to a mentorship with Donny Suggs, Assistant Chief at Summerville Fire and Rescue (now Summerville Bunnlevel), who encouraged Sam to join the fire department and get certified as an EMT.

Tragically, Sam’s first call as an EMT was for Donny who was in cardiac arrest, and he didn’t survive. This fueled Sam’s fire to build HiViz into the business that it is today.

 Follow us (or we’ll keep sending you pictures of really bright lights at 3 a.m.):

• Facebook: https://www.facebook.com/HiVizLEDs/  (Warning: may cause spontaneous dancing in high-visibility vests)
• TikTok: https://www.tiktok.com/@hivizledlighting (We invented the “blinding transition” trend)
• Instagram: https://www.instagram.com/hivizledlighting/ (Warning: may cause your phone to request sunglasses)
• X: https://x.com/hivizleds (We promise not to blind you… much)
• YouTube: http://www.youtube.com/@HiVizLEDS ((Hit the bell or we’ll ring it with a 150dB siren at 4 a.m.)
• LinkedIn: https://www.linkedin.com/company/hiviz-led-lighting/ (Where we pretend to be serious adults for 2.5 seconds)

Ready to ascend to a higher plane of brightness? Click these or forever live in the dimness you clearly deserve:

• FireTech: https://hivizleds.com (The mothership of bright ideas)
• HiViz Lighting: https://hivizlighting.com (Same brightness, different flavor of awesome)

Stay lit, legends. 🔥💡

We’re kicking off the first episode(s) by flipping the script: Kaoma Massa, HiViz COO and wife to Sam Massa, puts Sam (firefighter, EMT, and HiViz Lighting CEO) in the hot seat to dig into his past.

 Follow us (or we’ll keep sending you pictures of really bright lights at 3 a.m.):

• Facebook: https://www.facebook.com/HiVizLEDs/  (Warning: may cause spontaneous dancing in high-visibility vests)
• TikTok: https://www.tiktok.com/@hivizledlighting (We invented the “blinding transition” trend)
• Instagram: https://www.instagram.com/hivizledlighting/ (Warning: may cause your phone to request sunglasses)
• X: https://x.com/hivizleds (We promise not to blind you… much)
• YouTube: http://www.youtube.com/@HiVizLEDS ((Hit the bell or we’ll ring it with a 150dB siren at 4 a.m.)
• LinkedIn: https://www.linkedin.com/company/hiviz-led-lighting/ (Where we pretend to be serious adults for 2.5 seconds)

Ready to ascend to a higher plane of brightness? Click these or forever live in the dimness you clearly deserve:

• FireTech: https://hivizleds.com (The mothership of bright ideas)
• HiViz Lighting: https://hivizlighting.com (Same brightness, different flavor of awesome)

Stay lit, legends. 🔥💡

A typical first responder shift is 24 hours on, and 48 hours off. This opens the door for many first responders to run businesses in their off time. We're here to explore first responder-owned businesses, interview owners about how they did it, and share their success with the first responder community and beyond.

 Follow us (or we’ll keep sending you pictures of really bright lights at 3 a.m.):

• Facebook: https://www.facebook.com/HiVizLEDs/  (Warning: may cause spontaneous dancing in high-visibility vests)
• TikTok: https://www.tiktok.com/@hivizledlighting (We invented the “blinding transition” trend)
• Instagram: https://www.instagram.com/hivizledlighting/ (Warning: may cause your phone to request sunglasses)
• X: https://x.com/hivizleds (We promise not to blind you… much)
• YouTube: http://www.youtube.com/@HiVizLEDS ((Hit the bell or we’ll ring it with a 150dB siren at 4 a.m.)
• LinkedIn: https://www.linkedin.com/company/hiviz-led-lighting/ (Where we pretend to be serious adults for 2.5 seconds)

Ready to ascend to a higher plane of brightness? Click these or forever live in the dimness you clearly deserve:

• FireTech: https://hivizleds.com (The mothership of bright ideas)
• HiViz Lighting: https://hivizlighting.com (Same brightness, different flavor of awesome)

Stay lit, legends. 🔥💡