Why almost every airplane built flies reliably, almost every ship built floats, why almost all skyscrapers erected, stand, but many marriages fail and many business start-ups fail. What is going on? The five reliable rules that govern both financial transactions and marital relations. Did you know that brands and franchises depend upon spiritual factors? What are they? The secret ingredient needed for effective partnerships that many mistakenly ignore. What do you teach the 20 year-old amnesiac who knocked at your door? How you can be sure that men will never prefer robots to women no matter how technologically advanced the 'female' robot becomes.