Episode Summary:

Antu Buck didn’t plan to end up in customer marketing. She started in sales, carrying a bag as a BDR and enterprise rep, before realizing the part she loved most was building customer relationships. That path led her to McAfee, Intel Security, and now Gigamon, where she’s the Senior Director of Customer Marketing & Community.

In this episode, Antu explains customer marketing, how it grew from “reference calls” into a core pillar of modern marketing, and why advocacy, community, and lifecycle programs all matter. We also discuss the common mistakes companies make when they treat community as a checkbox, how to prove ROI in a low-disclosure industry, and what it takes to turn a happy customer into a true superfan.

Listen in as Antu previews her 30/60/90-day playbook for building a customer marketing program and catch the full plan live at CyberMarketingCon.

About Antu: 

Antu Buck is the Senior Director of Customer Marketing & Community at Gigamon, where she leads customer advocacy, engagement programs, and lifecycle marketing initiatives.

Before Gigamon, she built and ran customer marketing programs at McAfee and Intel Security, including customer reference programs, executive briefings, and advocacy initiatives. Her career began in sales as a BDR and enterprise rep, which gave her a customer-first perspective that still shapes her approach today.

Connect with Antu on LinkedIn

🔗 Links & Resources:

Learn more about Gigamon

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