Your market conditions, timing, customer research, funding, team, vision, motivation - none of these matter much when it comes to executing the "perfect" project. In the end, you can only have it good and fast, or good and cheap, or fast and cheap. Good, fast and cheap - that would've been perfect - but then, that's impossible! All about this, in this episode, based on an excerpt from The Decision Book, by Mikael Krogerus and Roman Tschäppeler.