The Watson Weekend

The $36 Trillion B2B Commerce Revolution: Insider Insights from VC Jack Freeman | Watson Weekend Ep. 63


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Join hosts Rick Watson and Jessica Leseski as they dive deep into the massive potential of B2B e-commerce with Jack Freeman, Partner at PeakSpan Capital. With B2B commerce now reaching $36 trillion in sales, this episode explores why this market is finally gaining momentum after years of slow adoption.

Jack shares valuable insights on the challenges and opportunities in the B2B space, including the generational shift in buying patterns, the impact of digital natives entering procurement roles, and how software companies are solving complex industry problems. Learn about investment trends, platform competition, and why vertical-specific solutions are thriving in this fragmented market.

The hosts also cover the latest e-commerce news including Shopify's impressive growth, Amazon's luxury partnership with Saks, Temu's tariff strategy pivot, and OpenAI's strategic hire of former Instacart CEO Fiji Simo to monetize their business.

Whether you're a founder, investor, or industry professional, this episode offers valuable perspectives on the future of B2B commerce technology and strategy.

⏱️ TIMESTAMPS:

00:00 - Intro

00:02:51 - Headline Hangover News Segment

00:14:27 - Interview with Jack Freeman

00:55:25 - Wrap Up

This episode is sponsored by Mirakl.

#B2Becommerce #DigitalTransformation #VentureCapital #PeakSpanCapital #Shopify #SupplyChain

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