I see a lot of online business owners consuming a ton of content about how to go viral on Instagram, how to pitch in the DM's, how to get more followers...

But more followers and viral posts won't fix your business.

Because the real problems holding your business back are:

1. Your refusal to niche down. I know some business owners are preaching the "you don't need a niche" message but from my perspective, all the students/clients I've had gained more clients and sales when they niched down. So, "to niche or not to niche" has a very simple answer.
2. Market: Trying to market to 1759432 different people at the same time.
3. Messaging: If your messaging is a hot mess and you're not consistently talking about specific results your ideal client can get through your specific approach, how are we supposed to have that "oh wow, this girl GETS me!" moment when we read your content?
4. Offer: If you require people to reach out for a quote or you have packages but they're not evoking that "heck yes, take my money!" response... your offers need to change.
5. You're trying marketing strategies for 2 weeks then giving up because you don't see results. You need to try something for 90 days consistently to get accurate data about whether it works for you or not. 

I dive much deeper into each of these topics in today's podcast episode.

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