The Practice Playbook Podcast with Susan Guthrie

The 5-Minute Practice Makeover: Easy Wins for Busy Legal & DR Pros on Make Money Mediating #539


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Susan Guthrie brings a power-packed solo episode, sharing five quick but impactful upgrades you can implement this week to elevate your practice. From sharpening your client intake process to enhancing your digital presence, these high-leverage, low-lift shifts are designed to boost visibility, streamline your workflow, and yes, improve your bottom line.

Whether you’re just getting started or refining a well-established practice, you’ll walk away with clear, actionable tips—from what to include in a client follow-up email to how to record a simple welcome video that builds instant trust. Plus, Susan shares how AI can be your secret weapon in getting it all done faster.

What  you’ll learn in this episode:

  • Why adding an online booking system is a no-brainer and how to start today
  • How to craft a more compelling LinkedIn headline that actually attracts clients
  • The follow-up email template that saves you time and seals the deal
  • What to say in a 60-second welcome video 
  • How to start using AI as your daily practice assistant: yes, even if you're tech-averse
  • Resources and tools mentioned in this episode:

    Calendly
    Acuity
    CalendarHero
    ChatGPT
    Claude AI
    Co-pilot AI
    Gemini AI

    Announcing the upcoming launch of The Practice Accelerator with Susan Guthrie: a brand-new subscription for professionals who are serious about building a profitable, modern mediation or legal practice.

    Inside The Practice Accelerator, you’ll get exclusive access to:

    • Ad-free episodes
    • A monthly behind-the-scenes email from Susan with insights, updates, and the real story of what she’s seeing in the industry
    • Quick tip downloads like pricing tools, client scripts, checklists, and strategy sheets you can use in your practice right away
    • And if you choose the higher tiers, you’ll even get live Q&A sessions with Susan, monthly office hours, practical, step-by-step action plans, access to our growing resource library, and discounts on courses and books.
    • This is not just extra content, it’s structured support to help you implement what you’re learning here and accelerate your growth. It was created because it’s time we stop just talking about what works and start giving you the tools to build it.

      So if you want to be the first to know when we open the doors and get access to exclusive founding member perks, sign up for the early access list here!  

      ====================

      This Episode is Sponsored by Smith.ai

      Never miss a client call again. Smith.ai’s 24/7 virtual receptionists combine live agents + AI to answer calls, chats, and texts — helping you capture more leads and boost client satisfaction.

      MMMP Listeners Get:

      • $100 off first month (Code: GUTHRIE)
      • 5% off bundled reception + chat
      • 10% off annual plans
      • 🔗 Learn more: bit.ly/MMMP-SmithAI

        ============================

        WANT MORE CONTENT?

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        Susan's New Weekly Business Journal is NOW AVAILABLE!  https://susaneguthrie.com/the-journal

        Reach out to Susan at [email protected]

        Susan's Coaching Services:  https://susaneguthrie.com/services

        Website: https://susaneguthrie.com

        Social Media:

        Susan on Instagram: https://instagram.com/susanguthrieesq

        Susan on LinkedIn: linkedin.com/in/susaneguthrie

        Make Money Mediating on Instagram: https://instagram.com/makemoneymediating

        *****************

        Meet Our Creator and Host: Susan Guthrie

        Susan Guthrie, nationally recognized as one of the Top Family Law Attorneys and Mediators in the United States, has transitioned from a successful legal and mediation practice to become one of the foremost trainers and consultants for professionals in the field. As Chair-Elect of the American Bar Association’s Section of Dispute Resolution, Susan is dedicated to advancing the practice and profession of dispute resolution worldwide. Through her Top 1% in the World podcast, The Divorce & Beyond Podcast with Susan Guthrie," she continues to share her expertise, reaching millions of listeners globally.

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        The Practice Playbook Podcast with Susan GuthrieBy Susan E. Guthrie LLC

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