Just because you have the best idea for the thing your people really need, doesn't mean they'll want it and if they don't want it they won't buy.

Summer is a classic time for entrepreneur brains, free of the day to day grind, to come up with a miliion new small ideas. Imagine if you used that mental capacity to come up with one really big one instead.

Being able to assess where you have a skills gap or an attitude problem is a key skill for a small business leader. As your business grows, skills gaps are to be expected but attitude problems cannot be tolerated.

While Plan B might have felt like a lack of commitment when you were starting, not thinking through the risk in your established business is just irresponsible.

Software, apps and tech solutions run our online business and with more coming on the market daily, the marketing hype and affiliate fee driven advices is powerful. Make sure the you are investing in what your business needs and not just keeping up with the Joneses.

We should be pretty good at facing challenges as entreprenuers as they come with the territory. Unfortunately we're not great at being proactive about thinking through our behavior in the face of a challenge and that can lead us off course

Being cost efficient doesn't meant you cut your costs to the bone and struggle on. It means you get better at assessing where to spend

In a marketplace packed full of other businesses selling similar services to yours, how do you stand out? Not just to stop the scroll but to win the business

Long term success means a resilient business and resilience comes from diversifying how you can make money so that if one drops the others catch it.

The only thing more certain (and immediate) that death and taxes is change. And yet we always seem to be surprised when it happens and scrambling to adapt.