Designing any new offer in your business needs to start with the end in mind to ensure that what you build can withstand the growth you're planning.

A budget is a strategic tool that helps you manage your whole business but it doesn't need to be as complex as you think it does.

Surprise and delight is such a newb strategy for your customer experience or journey. If you've not added anything since then, now's the time.

When CEOs get bored they start breaking things or chasing new ideas in the name of fun. What if instead, we introduced a little controlled fun with a passion project.

Stress is a constant companion for the small business CEO and we can stop seeing it for what it really is - a symptom of something that challenging.

No matter how clear and concise you are or how pretty your slide deck is or how many times you repeat yourself, you'll be wasting your breath if you don't start you communication strategy like this.

The problem with steamlining processs is that it sounds hard and dull and the pay off is boring old efficiency and cost saving. That's because you've been only been taught part of the streamlining process.

In a world of value stacks, charge your worth and just raise your prices, it's little wonder that the average small business owner is terrified of making the wrong move in pricing their offers. We need fewer slogans and more strategy

The number one reason I hear small business owners give for starting a business is freedom or flexibility. So if it is so important, why are we so bad at it?

When you feel torn between what you deserately want to do and what you know is the right move for your business, there are some simple check in you can use to make a strategic decision for you and the business.