Listings aren’t “set it and forget it.” Not in this market. If you want fewer cancels, calmer sellers, and faster contracts, you need real systems, not vibes.

In this episode, Mike & Rachael lay out the 5 non-negotiables:

1. Showing Feedback System:  Pre-showing texts, tight surveys, weekly compiled reports. Raw, unfiltered feedback your sellers can’t ignore.
2. Marketing Accountability Report:  Prove the push. Views, clicks, watch time, CTR, site traffic, delivered every 1–2 weeks. If buyers see it and don’t show… its price or product.
3. Weekly Comp Analysis:  Same criteria, every week. Track actives, pendings, price drops, and solds so the data tells the story—not your opinion.
4. Expectation Framework:  Set barometers up front: showings per week and average DOM. If you’re not tracking both, you have a pricing problem.
5. Price-Move Protocol:  Know when to cut, how much to cut, and when to wait. Time reductions around seasonality, avoid going stale, and reset strategically when needed.

Agents: steal the playbook.
Sellers: this is how you stay in control when the market isn’t.

Listen. Implement. Stabilize your listings.

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