• 00:15: What is the 50%+ of your time on distribution theory?
• 1:38: Why do we think this theory is wrong?
• 2:36: Spend more time on quality and optimization for search
• 3:24: The appropriate amount of time for distribution on average
• 4:11: Using Pareto’s Principle (80/20) to better balance efforts
• 5:34: What Archimedes’ Lever has taught us on content performance
• 7:54: How to best use your time on content and distribution
• 9:58: The difference between promoting content and promoting a business
• 11:42: Why KOB analysis is still a key factor
• 12:43: Is PPC a valid strategy for link building?
• 14:30: Summary

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