"Design and business only work together if there is common ground."

That's one of the quotes from the conversation I recently had with David Dunne.

But finding this common ground is easier said than done.

These days it's still the school of management that's driving most companies.

And I think you'll agree that design and management don't necessarily share the same world view, beliefs and approaches.

These differences create tensions. These tensions prevent both sides from achieving the best possible outcomes.

What David Dunne and his colleagues are doing is creating a shared language around these tensions (they refer to them as double binds).

This shared language is essential! Because that helps to make these tensions tangible.

And once they are tangible it becomes much easier to create mutual understanding and find constructive ways to work with each other.

In this episode David shares the 6 double binds he uncovered through his research. I'm sure you'll recognize a few ;)

Want to finally break through some of that stubborn resistance you meet when trying to embed design within your organization?

Then this episode is just for you!

--- [ EPISODE GUIDE ] -—

00:00 Welcome to the Show

04:15 Who is David Dunne

06:00 What are double binds

08:45 Why is this important

10:30 Creativity in organisations

12:30 Examples of double binds

14:45 How do you know you're in a double bind

20:00 General principles to the solutions

27:00 Humility and reflection

28:45 Other examples

30:30 Who needs to hear this

33:45 Lessons from the Circle

35:45 What is the risk

39:00 Reaching out to David

39:30 Open questions

41:30 Closing thoughts

--- [ CIRCLE ] -—

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