Are you working harder than ever but feeling like you have less to show for it? You're not alone.

In this anniversary episode, we revisit our fourth most popular episode to explore how the 60-80% rule applies to building the business you really want. Join hosts Tonya Kubo and business advisor Gwen Bortner for this conversation on maximizing profit without maxing out your energy.

Discover why billing 100% of your working hours is impossible, how 2025's economic uncertainty has changed the profit game, and why energy — not time — is your most precious resource. Learn the hidden costs of context-switching, how to calculate true service profitability, and three strategies for making more money without burning out.

If you've ever wondered why adding more clients doesn't always equal more profit, this episode gives you the framework to work smarter, not harder.

Email your biggest profitability challenge to [email protected]—your insights help shape future episodes.