The 7% Club

In this episode of the 7% Club podcast, Jenny Stilwell sits down with Heather Porter, a seasoned digital marketing expert and founder of Website Love. Heather shares her journey from working with Tony Robbins to establishing her own agency, building over 600 websites that have significantly boosted lead conversions. She discusses the importance of having a solid offer, the customer journey, and practical strategies for effective digital marketing. Heather also talks about maintaining a balanced life amidst a busy schedule, emphasizing the importance of health and structured time management. Tune in for valuable insights on upscaling your business and staying in the flow.

Connect with Heather:

Website: https://websitelove.com.au/

Facebook: https://www.facebook.com/websitelove

Instagram: https://www.instagram.com/website_love/

Let’s connect:

LinkedIn: https://www.linkedin.com/in/jennystilwell/

Instagram: https://www.instagram.com/jennystilwellAustralia/

Website: https://jennystilwell.com.au/

Email: [email protected]

Free copy of The 7% Club book

If you would like a free copy of The 7% Club book or access to an audio version of the book, click on these links:

Paperback book: https://jennystilwell.com.au/the-7-percent-club/free-copy-offer/

Audio version: https://jennystilwell.com.au/the-7-club-audiobook/

Connect

💡 Need help scaling your business from 7 to 8 figures? Get in touch [email protected]

Remember: Better strategy, better business, better life! See you next time!

In this episode, host Jenny Stilwell sits down with Mike Williams, CEO of Exit Value Advisers. With over 20 years of experience in SME business valuation and exit strategy development, Mike has valued more than 500 businesses and assisted many in crafting successful exit strategies and succession plans. He delves into the intricacies of business valuation, explaining key concepts in plain English to help business owners understand and maximize their business's value. Mike shares insights on the importance of growth, leveraging technology, and the critical factors that contribute to high business valuation.

What You'll Learn:

• Understanding Business Valuation
• Importance of Multiples
• Impact of Size and Profitability
• Leveraging Technology
• Exit Strategies
• Growth Strategies for Increasing Value
• Importance of Succession Planning

About Mike:

Mike is a specialist in SME business valuation and exit strategy development, having advised privately-held businesses for more than 20 years.  He has valued more than 500 businesses over this period and assisted in many exit strategies and succession plans for business owners wanting to unlock the hidden value they need for the next phase of their lives.

His focus is to clearly break down and explain the concepts that determine the value of a business so that the business owner has a plain-English understanding of how it can be increased.  He helps business owners defend, grow or cash in their business value through in-depth analysis communicated clearly with innovative exit strategies.

Mike is the CEO of Exit Value Advisers Pty Ltd, and a past and present director of a diverse range of small businesses. He has the knowledge, skills and experience to advise any business owner when it comes to business valuation, business development, exit strategies and succession plans.

His background has given him a diversity that can be applied to almost any business with:

• Formal training in science, mathematics, computing and business.
• Specific corporate finance training and MBA.
• More than 10 years management experience in the manufacturing and process industries, and more than 20 years consulting experience.

LINKS:

http://www.exitvalue.com.au/

Connect

💡 Need help scaling your business from 7 to 8 figures? Get in touch [email protected]

Remember: Better strategy, better business, better life! See you next time!

In this episode of the 7 Percent Club podcast, host Jenny Stilwell sits down with Paul Seagar, a seasoned chartered accountant with over 25 years of experience in various industries. Paul shares his extensive background, including his work during the global financial crisis and his role in turning around a scaffold company in Auckland. The discussion emphasizes the importance of dashboards for business efficiency, analyzing data, enhancing financial literacy, and the real-life impact of data-driven decision-making. Paul also explains Rally's approach to helping businesses unlock valuable insights from their existing data sources. Jenny and Paul explore how proper data management can improve decision-making, efficiency, and profitability. 

Episode Highlights:

• A Journey Through Finance and Business Innovation
• The Scaffold Company Turnaround: A Case Study in Business Efficiency
• Unlocking Business Potential with Dashboards
• The Power of Data: Transforming Business Insights
• Engaging with Rally: The Process of Uncovering Business Insights
• The Impact of Effective Dashboards in Business
• How to Connect with Rally for Business Insights

About Paul:

Paul Seagar is a Chartered Accountant with over 25 years of experience, who excels in uncovering powerful business insights and opportunities. His varied career includes roles at major banks and investment managers in London during the Global Financial Crisis, and the successful turnaround of a scaffold company in Auckland. He is also the founder of a Virtual CFO business and a Data and Analytics company.

Where others see mere numbers, Paul sees potential. Far from being a 'traditional accountant', his commercial acumen enables him to look beyond the figures to enhance efficiencies, boost productivity, and manage costs. He is particularly meticulous about leveraging the data that businesses often overlook.

Paul’s expertise extends to re-engineering processes and entire operating models, capital raising, stakeholder management, and the development of live, interactive dashboards. He is skilled in business planning, as well as cash flow management and forecasting, always with an eye on strategic growth.

• LinkedIn:  (1) Paul Seagar | LinkedIn
• Rally's Website (Data & Analytics Company): Data advisory for business growth | Rally - All will be revealed (rallythedata.com)
• 5th Green's Website (Virtual CFO Company):  Business Mentor | Virtual CFO | Business Partner and Coach | 5th Green

Let’s connect:
LinkedIn: https://www.linkedin.com/in/jennystilwell/
Instagram: https://www.instagram.com/jennystilwellAustralia/
Website: https://jennystilwell.com.au/
Email: [email protected]

Join me at The 7% Club Retreat in stunning Queenstown
Would you like to be part of my retreat in stunning Queenstown in July, to unwind, have some truly memorable experiences, and have the time to think about expansion and practical strategies to create a better business and a better life?
Go to https://jennystilwell.com.au/queenstown/ to discover how valuable this would be for you and your business…

Free copy of The 7% Club book
If you would like a free copy of The 7% Club book or access to an audio version of the book, click on these links:
Paperback book: https

Connect

💡 Need help scaling your business from 7 to 8 figures? Get in touch [email protected]

Remember: Better strategy, better business, better life! See you next time!

In this episode, Jenny discusses the importance of addressing the 'capability gap' in small businesses. This gap refers to the difference in experience and capability between the owner and their team, which can hinder growth. Stilwell explores the fears and challenges owners face when considering hiring more experienced staff. She emphasizes the need to take a leap of faith by employing the right people, mapping core processes, and identifying tasks that require experienced personnel. This approach aims to facilitate expansion, ease the owner's workload, and build a more capable team. 

Episode Highlights:

• Identifying the Capability Gap in Your Business
• The Impact of the Capability Gap and Fear Factors
• Strategies to Close the Capability Gap
• Join the 7 Percent Club Retreat

Let’s connect:

LinkedIn: https://www.linkedin.com/in/jennystilwell/
Instagram: https://www.instagram.com/jennystilwellAustralia/
Website: https://jennystilwell.com.au/
Email: [email protected]

Join me at The 7% Club Retreat in stunning Queenstown
Would you like to be part of my retreat in stunning Queenstown in July, to unwind, have some truly memorable experiences, and have the time to think about expansion and practical strategies to create a better business and a better life?
Go to https://jennystilwell.com.au/queenstown/ to discover how valuable this would be for you and your business…

Free copy of The 7% Club book
If you would like a free copy of The 7% Club book or access to an audio version of the book, click on these links:
Paperback book: https://jennystilwell.com.au/the-7-percent-club/free-copy-offer/
Audio version: https://jennystilwell.com.au/the-7-club-audiobook/

Connect

💡 Need help scaling your business from 7 to 8 figures? Get in touch [email protected]

Remember: Better strategy, better business, better life! See you next time!

In this episode, Jenny Stilwell interviews Dr. Lucy Burns, co-founder of Real Life Medicine, discussing the journey to sustainable health and weight loss through a real food lifestyle. Dr. Lucy shares her personal story of overcoming obesity, fatty liver, and prediabetes by adopting a real food approach. Together with Dr. Mary Barson, they offer holistic health and weight programs online, helping women reclaim their health with practical strategies.

They explore the evolution of their business from clinic consultations to online programs, fueled by a commitment to authenticity and community engagement. Discover valuable insights on navigating business growth, refining marketing strategies, and staying true to the mission of delivering tangible results for their audience. Tune in for practical advice and inspiration on building a thriving business rooted in genuine connection and continuous adaptation.

What You'll Learn:

• Sustainable health and weight loss through a real food lifestyle
• Overcoming obesity, fatty liver, and prediabetes
• Challenges and learnings from growing an online business
• Importance of a resonant value proposition
• Leveraging podcasts for marketing

LINKS:

https://www.rlmedicine.com/ 

Let’s connect:
LinkedIn: https://www.linkedin.com/in/jennystilwell/
Instagram: https://www.instagram.com/jennystilwellAustralia/
Website: https://jennystilwell.com.au/
Email: [email protected]

Join me at The 7% Club Retreat in stunning Queenstown
Would you like to be part of my retreat in stunning Queenstown in July, to unwind, have some truly memorable experiences, and have the time to think about expansion and practical strategies to create a better business and a better life?
Go to https://jennystilwell.com.au/queenstown/ to discover how valuable this would be for you and your business…

Free copy of The 7% Club book
If you would like a free copy of The 7% Club book or access to an audio version of the book, click on these links:
Paperback book: https://jennystilwell.com.au/the-7-percent-club/free-copy-offer/
Audio version: https://jennystilwell.com.au/the-7-club-audiobook/

Connect

💡 Need help scaling your business from 7 to 8 figures? Get in touch [email protected]

Remember: Better strategy, better business, better life! See you next time!

In this episode, Jenny Stilwell sits down with Tom Ricca-McCarthy, CEO and founder of GetLucidity, to discuss effective strategy execution. Tom shares insights from his tech background and explains how his passion for strategy led him to create GetLucidity. They explore the importance of continuous strategic planning and companies' common challenges in this process. Tom stresses the need for simplicity in strategy development, advocating for clear communication and proactive team engagement. He highlights the significance of accountability, prioritization, and regular communication in successful strategy implementation.

In this episode, you’ll learn:

• Importance of simplicity in strategy development
• Challenges in implementing strategy and achieving organizational goals
• Clear communication as a key factor in strategy execution
• Strategies for engaging teams proactively in the planning process
• Benefits of using the GetLucidity software platform for strategy creation and tracking

About Tom:

Tom is an experienced CEO with a successful track record of building and leading teams in growth and turnarounds in both corporates and SMEs. He has achieved recognition in The Times SME Fastrack for International Growth and 4 years in the Times Top 100 SMEs and achieved Investor in People Silver & Gold. He is a non- executive at a number of businesses and a Mentor at a growth fund advising early-stage technology businesses in the social, health and environmental sectors. He is also a published author with Oxford University Press. He currently leads Get Lucidity which is a software platform used by organizations to build and execute their strategy more effectively.

https://getlucidity.com/

Let’s connect:
LinkedIn: https://www.linkedin.com/in/jennystilwell/
Instagram: https://www.instagram.com/jennystilwellAustralia/
Website: https://jennystilwell.com.au/
Email: [email protected]

Join me at The 7% Club Retreat in stunning Queenstown
Would you like to be part of my retreat in stunning Queenstown in July, to unwind, have some truly memorable experiences, and have the time to think about expansion and practical strategies to create a better business and a better life?
Go to https://jennystilwell.com.au/queenstown/ to discover how valuable this would be for you and your business…

Free copy of The 7% Club book
If you would like a free copy of The 7% Club book or access to an audio version of the book, click on these links:
Paperback book: https://jennystilwell.com.au/the-7-percent-club/free-copy-offer/
Audio version: https://jennystilwell.com.au/the-7-club-audiobook/

Connect

💡 Need help scaling your business from 7 to 8 figures? Get in touch [email protected]

Remember: Better strategy, better business, better life! See you next time!

In this episode, Jenny Stilwell interviews Robine Stephenson, a seasoned expert in digital transformation and technology, with over 20 years of experience. Stephenson shares insights into practical ways toleverage AI effectively, drawing from her background in strategic service design and her involvement in setting up Geelong's first regional AI hub. The conversation dives into the significance of understanding belief systems and mindsets during organizational changes, particularly in the context of AI
adoption. Stephenson distinguishes between traditional AI and newer generative
AI models like ChatGPT, highlighting their potential to drive innovation and
efficiency.

In this episode, we talked about:

·         Practical ways to utilize AI effectively

·         Importance of understanding belief systems and mindsets during organizational changes

·         Traditional AI vs. newer generative AI models like ChatGPT

·         Navigating the complexities of AI adoption

·         Maximizing benefits of AI for organizational growth

About Robine:

Robine Stephenson, Director of Katachi, is at the forefront of merging strategic operational excellence with cutting-edge technology, particularly artificial intelligence (AI), to enhance both customer and employee experiences. With over two decades of experience in digital transformation, design and management consulting, Robine's expertise lies in steering organisations toward achieving a seamless harmony between their strategic ambitions and operational efficiencies.

Robine's visionary approach in founding Katachi was driven by a desire to not only address immediate organisational needs but to also pioneer the integration of AI tools through a lens that prioritises customer and employee experiences, all while firmly anchored to strategic objectives. This innovative perspective has positioned Katachi as a beacon for organisations keen on exploring and experimenting with AI to drive transformational growth and competitive advantage.

As a thought leader and influential speaker, Robine champions the cause of
leveraging technology to foster meaningful interactions and operational
efficiencies that resonate with both customers and employees. Her contributions
to business strategy, design, innovation, and the ethical use of AI underscore
her commitment to advancing a future where businesses thrive by enriching the
human experience.

These are the links:

https://katachi.au/ - my website

@katachi_ventures – Instagram

https://www.linkedin.com/in/robinestephenson/ - Linked In

Connect

💡 Need help scaling your business from 7 to 8 figures? Get in touch [email protected]

Remember: Better strategy, better business, better life! See you next time!

In this episode, Jenny Stilwell interviews Trevor Young, a seasoned PR and communication strategist, offering valuable insights into business growth and marketing strategies. Trevor shares his journey and emphasizes strategic planning and experimentation in business. He discusses the evolving landscape of PR, stressing the importance of deepening connections with stakeholders beyond media relations. Trevor outlines the components of effective PR, including owned, earned, social, and paid media, advocating for consistency across channels

What You’ll Learn:

• Importance of strategic planning in business growth
• Definition and role of public relations (PR)
• Components of effective PR (owned media, earned media, social media, paid media)
• Challenges in marketing implementation
• Leveraging different content formats and social media platforms

About Trevor:

Trevor Young is a battle-hardened PR and communications strategist and coach with 30 years 'in the trenches' experience working with big-name brands, tech startups, and non-profit organizations. He specializes in helping ambitious business owners become clear and confident in how they leverage the power of content and digital communications to build their brand and grow revenue.

Trevor is an established blogger, having started his PR Warrior blog in 2007. He is the author of two books - microDOMINATION (published by Wiley) and Content Marketing for PR - and produces two podcasts: Become Your Own PR Machine and Reputation Revolution.

As well as his consulting work with clients, Trevor is an experienced entrepreneur himself, having co-founded three marketing services businesses, selling two and merging another with the world's biggest PR firm.

LINKS: 

Subscribe to the BECOME YOUR OWN PR MACHINE newsletter - https://www.subscribepage.com/prmachine 

Check out Trevor's website - https://trevoryoung.me/ 

Connect on LinkedIn - https://www.linkedin.com/in/trevoryoung/ 

Connect

💡 Need help scaling your business from 7 to 8 figures? Get in touch [email protected]

Remember: Better strategy, better business, better life! See you next time!

In this episode, Jenny Stilwell interviews Alan Dib, the founder of Lean Marketing and author of the 1-Page Marketing Plan. Alan shares insights from his journey, transitioning from an IT geek to a successful entrepreneur focused on empowering others in marketing. They also dive into the core principles of strategic marketing outlined in Alan's globally successful book. He emphasizes the importance of targeting the right market, delivering a superior customer experience, and building a lean marketing infrastructure.

What You’ll Learn:

• Sales conversion strategy
• Delivering a world-class customer experience
• Creating a lean marketing infrastructure
• The role of AI in marketing
• Future plans for Alan's company

About Alan Dib

Allan Dib is a rebellious marketer, serial entrepreneur, and #1 bestselling author. Allan has made it his life's work to simplify the complex, providing clear, structured, and simple frameworks for marketing success and rapid business growth.

Huffington Post named his book The 1-Page Marketing Plan one of the "10 Best Marketing Books". It has been translated into over 30 languages and changed the way over a million businesses globally are marketing.

Links:

Website: https://leanmarketing.com 

Pre-order new book: https://get.leanmarketing.com/book

Connect

💡 Need help scaling your business from 7 to 8 figures? Get in touch [email protected]

Remember: Better strategy, better business, better life! See you next time!

In this episode, host Jenny Stilwell welcomes Marianne Page to discuss the importance of establishing effective processes and systems within businesses, drawing on Marianne's extensive experience at McDonald's. Marianne emphasizes the need for clear processes, particularly in hiring, training, and feedback, before businesses consider expanding their teams. She introduces practical strategies, including the "Complete Right First Time Hiring System" and the concept of "sticky systems," to ensure business success.

What You'll Learn:

• Importance of establishing effective processes and systems
• Utilizing the "Complete Right First Time Hiring System"
• Concept of "sticky systems" in maintaining business success
• Involving team members in creating process documentation
• Practical tips for implementing effective systems and procedures

About Marianne:

Marianne Page has close to 3 decades of experience as a senior manager with
McDonald’s - a business known for predictable performance - trusted by its people and the billions of customers served worldwide every day.

Marianne has taken this knowledge and experience and applied it to build her own global small business, which is focused on supporting other business owners to achieve a consistent and reliable operation, where systems run the business and a high-performing team runs the systems.

She is the author of 3 best-selling books and delivers keynotes on The TRUST Code,
sharing the 5 Circles of trust ensures that our business is consistently trusted inside and out.

Marianne enjoys the sort of life she wants for every business owner - working with great clients committed to achieving clockwork consistency, while also having plenty of time to spend with her partner and furry family of horses, dogs and a cat!

“Marianne’s McDonald’s experience makes her one of the world’s most qualified experts on the practicalities of implementing systems and building high-performing teams.” - Daniel Priestley


The training system app:  https://trainual.grsm.io/o4i4wr7vqj5l

Connect

💡 Need help scaling your business from 7 to 8 figures? Get in touch [email protected]

Remember: Better strategy, better business, better life! See you next time!