The 7% Club

In this episode, Jenny Stilwell interviews Louise Brogan, founder of a boutique marketing agency specializing in LinkedIn. Louise shares her journey from social media training to becoming an expert in LinkedIn marketing, highlighting its effectiveness, particularly during the pandemic. They discuss the importance of LinkedIn profiles for individuals and businesses, emphasizing strategies for maximizing visibility and networking. Louise provides practical advice on optimizing profiles, building a network of value, and incorporating LinkedIn into a broader marketing strategy. 

What You’ll Learn:

• Importance of LinkedIn profiles for CEOs and businesses
• Challenges CEOs face in maintaining an active LinkedIn presence
• Strategies for optimizing LinkedIn profiles
• Building a network of value on LinkedIn
• Incorporating LinkedIn into a broader marketing strategy

About Louise:

Louise Brogan runs a boutique marketing agency working with entrepreneurs, SME's and professionals who want to raise their profile through LinkedIn in a genuine and valuable way. 

Louise is an international speaker, and hosts the LinkedIn with Louise Podcast and YouTube channel. 

For the past three years, Louise has been a Small Business Britain Champion and hosts small business netwalks in Belfast on a monthly basis.  In 2019, Louise was invited to attend No 10 Downing Street to represent small business and was invited in 2022 to meet King Charles at Buckingham Palace at a reception honouring Small Business contributions to the UK economy.

Connect with Louise:

https://www.linkedin.com/in/louisebrogan/

https://louisebrogan.com/

www.youtube.com/c/linkedinwithlouise

www.instagram.com/louisebrogan_

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💡 Need help scaling your business from 7 to 8 figures? Get in touch [email protected]

Remember: Better strategy, better business, better life! See you next time!

In this podcast episode, Jenny explores the strategic considerations for businesses contemplating new hires. She advises evaluating existing roles and optimizing processes before deciding to add personnel. Jenny also emphasizes the importance of calculating the total cost of hiring, considering competitive salaries and associated expenses.

• Assessing Current Workload and Roles
• Cost Analysis for New Hires
• Return on Investment Considerations
• Sales Forecasting and Timing
• Defining Contributions and Measurable KPIs

https://jennystilwell.com.au/

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💡 Need help scaling your business from 7 to 8 figures? Get in touch [email protected]

Remember: Better strategy, better business, better life! See you next time!

In this podcast, Jenny Stilwell interviews Paris Cutler, founder of Planet Cake, sharing her unique journey from strategic entry into the cake business to navigating the Global Financial Crisis (GFC). Paris discusses pivoting during the downturn, emphasizing leadership lessons and the importance of quick decisions. Paris also talks about her post-Planet Cake ventures, including branding consultancy, leadership training, and ambassadorship for ZADASI, a platform supporting female entrepreneurs. Tune in as the episode captures Paris Cutler's resilience, strategic acumen, and commitment to empowering entrepreneurs, especially women, through diverse business ventures and collaborations.

In this episode, we talked about:

• Strategic Entry into the Cake Business
• Navigating the Global Financial Crisis (GFC)
• Leadership Lessons and Decision-Making During Challenges
• Post-Exit Ventures: Branding Consultancy, Leadership Training, and Food Business
• Ambassadorship for ZADASI LLC: Supporting Female Entrepreneurs

Links:

Connect with Paris

https://www.pariscutler.com/zadasi

Connect

💡 Need help scaling your business from 7 to 8 figures? Get in touch [email protected]

Remember: Better strategy, better business, better life! See you next time!

Join Jenny Stilwell on today's episode as she dives into five powerful strategies to elevate your client sales revenue. Drawing from her wealth of experience and successful business ventures, Jenny shares practical insights that have fueled her enterprises and transformed the bottom line for numerous clients.

In this episode, Jenny discussed the following:

• Annual or Incremental Fee Increases
• Expand Services for Existing Clients
• Premium Service Packages
• Restructure Service Delivery and Charging
• Collective Services and CEO Mastermind Memberships

Links:

https://jennystilwell.com.au/

Connect with Jenny

Connect

💡 Need help scaling your business from 7 to 8 figures? Get in touch [email protected]

Remember: Better strategy, better business, better life! See you next time!

In this episode, Jenny Stilwell interviews Paula Maidens, a hiring strategist and leadership coach, on building and managing high-performing teams in growing businesses. Paula shares insights on hiring, retaining talent, avoiding common pitfalls, and handling performance issues with curiosity. She emphasizes efficient systems and processes to enhance team performance and sustainability.

In this episode, we’ll talk about:

• The Significance of Hiring and Managing Teams in Business Growth
• Secrets to Finding the Right Team Members
• Handling Performance Issues with Curiosity
• Implementing Systems and Processes for Business Operations
• When to Consider Hiring an Office or Business Manager
• Practical Advice for Building and Managing High-Performing Teams

Links:

https://paulamaidens.com/

https://www.instagram.com/paulamaidensconsulting/

https://www.facebook.com/paulamaidensbuildingawesometeams/

Connect

💡 Need help scaling your business from 7 to 8 figures? Get in touch [email protected]

Remember: Better strategy, better business, better life! See you next time!

In this podcast episode, Jenny Stilwell shares a client case study where a business owner transformed their company from 2 million to 5 million in two years. They overcame growth challenges through improved structure, a capable team, and a strategic focus on sales growth. Eventually, they became an eight-figure global business. The key lesson is that with the right strategy and support, businesses can conquer growth hurdles beyond 2 million in turnover.

In this episode, you'll learn:

• Challenges of Business Growth
• Streamlining Core Processes
• Strategic Focus on Sales Growth

LINKS:

https://jennystilwell.com.au/ 

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💡 Need help scaling your business from 7 to 8 figures? Get in touch [email protected]

Remember: Better strategy, better business, better life! See you next time!

In this podcast episode, Jenny Stilwell interviews Nicki Osbaldiston, a marketing strategist and LinkedIn consultant, as they dive into the world of content marketing. Nicki introduces a comprehensive visibility framework encompassing vision, values, value proposition, voice, and visuals, offering a strategic approach to content creation.

In this episode, you’ll learn:

• Visibility framework: Vision, values, value proposition, voice, and visuals.
• Key benefits of content marketing
• Effective use of LinkedIn for business growth.

Links:

Connect with Nicki

https://osbaldistonlane.com/

Connect

💡 Need help scaling your business from 7 to 8 figures? Get in touch [email protected]

Remember: Better strategy, better business, better life! See you next time!

In this episode, we delve into the core elements of creating a successful strategy roadmap for business growth. I outline three indispensable steps: the acquisition of pertinent information about your business and clientele, the implementation of a strategic decision framework for confident decision-making, and the crucial task of providing clarity and direction to your team. Drawing on real-life examples and practical advice, I emphasize how these factors can improve strategic planning, drive growth, and equip teams to contribute effectively. Tune in for invaluable insights and actionable strategies that can elevate your business to the next level.

Episode Highlights:

• Three essential steps for a successful strategy roadmap:
  • Gather relevant information about your business and customers, including profitability and customer feedback.
  • Develop a strategic decision framework to prioritize opportunities confidently based on criteria like risk and funding.
  • Provide clarity and direction to your team through a concise, actionable strategy summary and detailed action plan.
• Real-life case study illustrating how a decision-making framework resolved a company's growth challenges.
• Emphasis on the importance of avoiding assumptions and regularly updating customer feedback.
• The value of getting the strategy out of the owner's head and into a clear roadmap for the team.
• Availability of more in-depth information on strategy roadmap creation through a book or a free guide on the speaker's website.

Connect

💡 Need help scaling your business from 7 to 8 figures? Get in touch [email protected]

Remember: Better strategy, better business, better life! See you next time!

Sarah Rey co-founded Justitia in 2005, an award-winning, innovative legal practice specialising in employment, discrimination, labour relations and governance advice. In her 30 years as a lawyer, Sarah and her team have worked in many sectors partnering with clients to create workplaces where people can thrive, and develop alternative strategies to managing misconduct, conflict, and poor leadership. Her firm advises on policies and contracts, child safety/reportable conduct, workplace investigations, mediations and the defence of legal claims. Sarah is the recipient of several recent awards including Mentor of the Year (Lawyers Weekly), and for Leadership (University of Melbourne Arts Faculty). She is again a recommended lawyer in peer reviewed Doyle’s Guide, and is named in “Best Lawyers” in the categories of Employment Benefits Law and Labour and Employment Law.

In this episode, you'll learn:

• Service-Oriented Culture: Sarah Rey stressed the importance of cultivating a service-oriented culture in professional services, focusing on transparency, client relationships, and adaptability.
• Talent Attraction and Retention: The conversation explored challenges in attracting and keeping top talent, emphasizing the role of a strong company culture beyond competitive salaries.
• Business Growth Challenges: Sarah shared experiences dealing with growth challenges, like sudden staff surpluses and transitioning to a solo leadership role, highlighting adaptability and strategic decision-making.
• Leadership Transition: The podcast discussed leadership role transitions, emphasizing shifting responsibilities and recognizing team members' strengths for a smooth transition.
• Strategic Scaling: Sarah discussed scaling a professional services firm strategically, mentioning niche expertise identification, raising the firm's profile, and determining the ideal size for justifiable infrastructure investments.

Links:

https://justitia.com.au/

https://www.linkedin.com/in/sarah-rey-workplace-advisor/

Connect

💡 Need help scaling your business from 7 to 8 figures? Get in touch [email protected]

Remember: Better strategy, better business, better life! See you next time!

In this episode, Jenny Stilwell delves into the significance of the "gating process" through a real-world example. Sharing insights from her experience with a fast-moving consumer goods (FMCG) client facing operational challenges due to rapid growth, Jenny introduces the concept of the gating process as a solution to streamline complex business operations. By mapping out core processes, such as new product development, and identifying key decision points and approval stages, businesses can enhance communication, empower team members, and foster efficient decision-making. The episode underscores how implementing a gating process can not only bring clarity to roles and responsibilities but also enable business leaders to transition from day-to-day operations to more strategic endeavors, ultimately fostering growth and success.

What you'll learn:

• Introduction of the "gating process" concept.
• Challenges posed by rapid growth: complexity and communication issues.
• Mapping core processes like new product development.
• Empowerment of team members through clear roles.
• Transitioning from operational tasks to strategic focus.

Connect

💡 Need help scaling your business from 7 to 8 figures? Get in touch [email protected]

Remember: Better strategy, better business, better life! See you next time!