The 7% Club

Feedback from your clients and customers on an ongoing basis is essential for several reasons:

 -          When done the right way, it is seen as a positive thing by your clients as an indicator of your intent to improve and perhaps expand on the products and services you deliver

-          As Dan Kennedy says, “Inspect what you expect”. Even if you think your clients are happy, it’s always a good insurance policy to check that from time to time.

-          Again, when done properly, the feedback you receive could potentially make a big difference to your business in terms of the opportunities it opens up

So, asking clients for feedback is good.

How you ask and what you do with it is where most companies, in my opinion, get it wrong and make these big mistakes on a consistent basis:

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