Do you want to free up more of your time from working in your business to travel?

In this interview Jonny Gibaud Founder of Emergency Food Storage UK reveals how he applied the 80/20 rule to his business and how it enabled him to systematize it so that it runs without him successfully!

You will discover how he maximized his profits and how he is able to live a location independent lifestyle.

 

 

Tweetable Quote:

“I spent 75% of the last 5 years traveling the world due to systematizing & automating my business!” – @jonnygibaud http://t.co/BOYTxTuVCX

— SweetProcess (@SweetProcess) May 15, 2015

 

In this Episode You will Discover:

* How Jonny was able to 80/20 his business based on Tim Ferriss’ lifestyle business model.

* How Jonny was able to build a business that allows him and his business partner to free up time to travel.

* How Jonny was able to systematize his business from day one.

* Why Jonny’s systems fell apart when his business started getting publicity.

* How Jonny generates sales with SEO and PPC advertising.

* How Jonny prioritized systematization in his business through experimentation.

* Why Jonny had to try to get his business partner to understand the value of systems.

* How Jonny uses a master document that enables his employees to know exactly what they need to do.

 

Episode Transcript:

OWEN: My guest today is Jonny Gibaud and he is the founder of emergency food storage. Jonny welcome to the show.

JONNY: Thank you very much Owen, good to be here.

OWEN: The goal of this interview is to get entrepreneurs in here who have been able to systematize their business and talk about how they did it. Before we get started I want to know, what are some mind-blowing results that you now experience as a result of going to the process of systematizing and automating your business?

JONNY: I guess the biggest one is I’m Skyping at the moment from the foothills of Table Mountain in Cape Town. I’m British for anyone listening. I’ve been living out here for about 6 weeks now and I have another 6 weeks to go. This is the 8th country I’ve now lived in. And I sent 50% to 75% of the last 5 years travelling and living around the world basically as a result of systemizing and automating the business. I guess that’s as mind-blowing as I can make it.

OWEN: That’s awesome. During the pre-interview you mentioned how in 2009 you 80-20’d your business. What did you mean by that?

JONNY: In 2009 I read a book, which I guess a lot of people listening to this podcast have read, by Tim Ferriss called The 4-Hour Workweek, and one of the chapters was about Pareto’s Law of the 80-20 Rule. I kind of heard about it before but having him explain it and what he did with his business I thought, well, I have a similar type business, let’s try and do it on mine. And so I did. The results were pretty astonishing. After 80-20 my business I found that actually the law… I was a bit dubious at the beginning but I found that about 80% of my revenue was coming from about 20% of my customers. I sort of did exactly what Tim Ferriss did, ditched all the guys that weren’t working, focus on the guys that were. And then my business partner and I initially moved to Thailand in 2009.

OWEN: Let’s talk about in more detail about what actually did regarding the 80-20. But I’m curious, how has been your company been transformed as a result of systematizing your business?