A great episode where we discuss change. In particular, with brand identity. When should I change my organization's brand identity? What should I change? Who should do it? What considerations do we need to weigh? A packed episode.

This episode includes our new employee, Jan Christenson. He is our new digital/web developer who brings legitimate development capabilities to Creative Arcade. We learn more about him and his experience and how we can better support our client's needs.

 

 

We discuss our last few months including a journey out to Morgantown, WV to visit West Virginia University Athletics. We also introduce our first full-time employee, Jan Christenson along with reviewing this year's Super Bowl ads.

Well, were back. No, we weren’t on sabbatical or off to some foreign land. We’ve been super duper busy at Creative Arcade these past months. From finishing our office space remodel, visiting a special client in West Virginia, to our first full-time hire and Super Bowl 51. Episode 009 has it all and a promise from Phil and Jeff that 2017 will be bigger than ever. For both Creative Arcade and our podcast. Remember you can subscribe in iTunes and can follow us on all social media.

Well, were back. No, we weren’t on sabbatical or off to some foreign land. We’ve been super duper busy at Creative Arcade these past months. From finishing our office space remodel, visiting a special client in West Virginia, to our first full-time hire and Super Bowl 51. Episode 009 has it all and a promise from Phil and Jeff that 2017 will be bigger than ever. For both Creative Arcade and our podcast. Remember you can subscribe in iTunes and can follow us on all social media.

On our way back from the Ryder Cup we take some time in the car to discuss outdoor. The stretch of road we are on has some of the most concentrated amounts of outdoor boards in Minnesota and allows for some candid discussion on the outdoor board and its role in marketing/brand building.

 

Is outdoor dead?

We are back in the car and driving down a long stretch of Minnesota roadway with many outdoor boards and we discuss what makes them work, how some are not a good use of resources and what it means to your brand in an integrated plan. Brand building versus promotion and when it makes sense to use outdoor to your advantage.

 

Is outdoor dead?

We are back in the car and driving down a long stretch of Minnesota roadway with many outdoor boards and we discuss what makes them work, how some are not a good use of resources and what it means to your brand in an integrated plan. Brand building versus promotion and when it makes sense to use outdoor to your advantage.