The A/B Test Podcast

What does it take to build a thriving B2B growth agency?

In episode 12 of The A/B Test Podcast, Melissa Goodwin and Steve Schmidt share lessons learned from two years of running Magnetic. From the evolution of content-led selling to the role of automation and direct outreach, they reveal what’s working now in B2B sales, marketing, and lead generation.

🎧 Tune in to hear: ✔️ The biggest shifts in B2B marketing over the last two years ✔️ What founders and sales leaders must focus on in 2024 ✔️ How to balance organic content, automation, and outreach ✔️ Common mistakes that are holding businesses back

Don’t miss this candid conversation on B2B growth! 🚀

#B2BMarketing #LeadGeneration #ContentMarketing #BusinessGrowth #MarketingStrategy #SalesTips

Struggling to get leads or close deals? Your offer might be the problem. In this episode of The A/B Test Podcast, we unpack the psychology behind great offers, why some fail, and the key changes you need to make to craft an offer that sells itself.

🎧 Tune in to learn: ✔️ What makes an offer irresistible ✔️ Common offer mistakes (and how to avoid them) ✔️ Real-world examples of great (and bad) offers ✔️ How to test and refine your offer for better results

🚀 Get ready to transform your sales strategy!

#SalesStrategy #B2BSales #LeadGeneration #MarketingTips #BusinessGrowth

Can you really make $1M on LinkedIn? In this episode of The A/B Test Podcast, Melissa Goodwin and Steve Schmidt break down the exact strategies to turn LinkedIn into a revenue powerhouse. Learn how to:

• Optimize your profile for success.
• Use DMs and LinkedIn Live to build meaningful connections.
• Leverage tools like Sales Navigator and automation to scale your efforts.

This episode is packed with actionable tips to help you get real results. 🎧 Tune in to learn how to master LinkedIn and unlock its full potential! 💼✨

What would you do with $250K to generate $1M in revenue?

In this episode, we break down a practical and scalable strategy to build a $5M pipeline using a $20K monthly budget.

From outbound email and LinkedIn ads to podcasting and ABM, we share actionable insights and tips to maximize ROI and hit your revenue goals.

🎧 Tune in to learn how to create a winning revenue strategy for 2024 and beyond! 💡📈

Get ready for 2025!

In this episode, we explore the major trends shaping sales and marketing in the coming year.

From AI’s growing influence to the rise of corporate influencers and the evolving role of personalization, we’re covering what businesses need to know to stay ahead.

Plus, insights on TikTok as a tool for engagement and how mindset plays a crucial role in navigating the changes.

🎧 Tune in to learn how to adapt and thrive in 2025!

Steve and Melissa are feeling festive—and reflective—in this holiday-themed episode. Donning their best Christmas outfits, they chat about the joys and stresses of the holiday season and how it mirrors the tough decisions we face in business and life.

The centerpiece of their conversation? Pivots.

They discuss legendary companies that made game-changing pivots (think Netflix, Instagram, and Starbucks) and break down how to recognize when it’s time for a shift in your own business or career. With practical strategies and A/B testing methods, they help you take the guesswork out of your next big decision.

Whether you’re thinking about a pivot, or just looking for holiday vibes and actionable insights, this episode will leave you with plenty to ponder (and test) before the year ends.

In this episode, Steve and Melissa take you on a wild ride—literally. Fresh off their Thanksgiving trip to the Black Hills of South Dakota, they recount their visit to a horse ranch where a horse got a little too curious and left a permanent mark on their car.

But the real bite of this episode? AI.

From business applications to personal hacks, they dive into how they’re leveraging AI tools today and their thoughts on its future impact. Is it a game-changer, a helper, or a potential risk? Steve and Melissa share their predictions, practical uses, and cautionary tales.

Tune in for a blend of road trip stories, ranch life, and tech talk that will leave you thinking about how AI can transform your world.

In Episode 5 of The A/B Test Podcast, we break down everything LinkedIn: the history, the evolution, and how to make it work for you in 2024.

 Here’s what you’ll learn:

• The surprising number of active LinkedIn users and why it matters.
• The history and evolution of the platform—from networking tool to marketing machine.
• How to use LinkedIn for selling, marketing, and building your brand.
• What’s working with AI, video content, and algorithmic changes (and what isn’t).
• Best practices for staying ahead of the curve on the platform.

If LinkedIn feels like a mystery or you’re looking to optimize your strategy, this episode is packed with actionable insights and tips.

Tune in now to learn how to make LinkedIn work for you and your business.

In Episode 4 of The A/B Test Podcast, Melissa challenges Steve with “Real or Fake: Marketing Trends Edition.” From explosive growth to massive ad spend predictions, we’re sorting fact from fiction in the podcasting world.

Here’s what we cover:

• The jaw-dropping projection that podcast ad spend will hit $2.5 trillion by 2026—real or hype?
• The average age of podcast listeners (spoiler: it’s 34).
• Why 2024 was dubbed 'The Podcast Election' and its impact on creators.
• Why it’s NOT too late to jump into podcasting—and how marketers can still capitalize on the trend.

Podcasting isn’t just alive—it’s thriving. Tune in for laughs, insights, and actionable advice to help you decide if it’s time to join the conversation.

Listen now to find out if podcasting should be your next move—or just another marketing myth.

In Episode 3 of The A/B Test Podcast, we’re tackling email platforms and outbound strategies—with a side of post-surgery shenanigans.

Fresh off hernia surgery, Steve wasted no time diving into response rates and deliverability tests (because who needs recovery, right?). We also chat about the state of cold outbound today: Why it’s hard, why it still works, and what tweaks can make a difference.

 In This Episode, You’ll Learn:

• The results of testing multiple email platforms for deliverability and response rates.
• How to make cold outbound work in a crowded market.
• Fun A/B tests on LinkedIn content preferences (long-form vs. snackable posts) and personalization vs. relevance in messaging.
• A sneak peek at The A/B Test logo refinement process.

Whether you’re here for marketing insights or just Steve’s unfiltered surgery story, this episode delivers a mix of laughs and learning. Tune in now to find out what really works in outbound email—and why you shouldn’t check metrics 40 minutes after surgery.