The A/B Test Podcast

In Episode 2 of The A/B Test Podcast, we’re dialing in on the world of cold calling—and things get a little ridiculous.

Melissa and Steve explore the evolution of cold calls and whether all the data available today has made them less “cold.” They even test an auto-dialer platform live, with Steve hilariously put on the spot for some role-playing cold calls you won’t want to miss.

 In This Episode, You’ll Learn:

• How cold calling has evolved (and if it’s still effective in 2024).
• The role of data in making calls more personalized.
• When and how to use cold calling as part of your outbound strategy.
• Why marketing is all about relationships and numbers.

Whether you’re a sales pro, a marketer, or just want to laugh at some cringeworthy role-playing, this episode delivers. Listen now to find out if cold calling should still have a place in your toolkit—or just be left on read.

In Episode 1 of The A/B Test Podcast, we’re putting email subject lines to the test! We sent over 3,000 emails across three platforms, using two subject lines to find out which one would dominate the inbox.

But it’s not just about email—it’s about the bigger picture of testing in sales and marketing. We’ll show you why even a 1-2% improvement in open rates can lead to major revenue gains over time.

 In This Episode, You’ll Learn:

• The results of our A/B test and what they mean for your emails.
• Why A/B testing should be in every marketer’s toolkit.
• How small performance tweaks can make a big impact on your bottom line.

Join us as we kick off this journey of testing, learning, and a few laughs along the way. If you’ve ever wondered whether tweaking your subject line is worth it—this episode is for you.

Listen now and start turning small wins into big results!