The About Perception Podcast

Welcome to the About Perception Podcast from The Garrity Group Public Relations, this is Tom Garrity. Our topic today focuses on two aspects of The 2016 Garrity Perception Survey: Perception of the banking industry and the call for buinsess owners and executives to be more involved in the solving the State’s economic and social issues.According to the 2016 survey, New Mexico residents have a 64% favorability of local banks a 35% favorability towards national banks. In addition, 76% of residents wants business owners and executives to have a more active role to improve New Mexico’s economy and 71% want the business leaders to have a more active role in solving New Mexico’s social problems.Joining me today is someone who knows a thing or two about banking, business leadership and is herself a servant leader in the community, Jennifer Riordan, Vice President with Wells Fargo.I’ve had the opportunity to know Jennifer for decades and her community involvement on a personal and corporate level is beyond admirable. One award that sums up Jennifer is an honor of receiving the Samaritan Counseling Center’s New Mexico Ethics in Business Young Leader Award.Welcome Jennifer… What do you think is driving the disparity of favorability between local and national banks?Two years ago, New Mexicans told us that they prefer shopping local small businesses over the big national stores, then identified Walmart as their favorite local small business.What are some of the ways Wells Fargo is like a local bank?Switching topics, one of the areas asked New Mexico residents about was the amount of involvement business owners and executives should have in helping to improve New Mexico’s Economy. 76% say business leaders need to have a more active role. What is your take on that response?The last topic we will touch on during our time today revolved around the amount of involvement business owners/executives should have in helping solve New Mexico’s social problems. 71% said leadership needs to have a more active role. Are you surprised by this?What are some ways that business owners and executives can get involved in helping to solve New Mexico’s social problems?Thank you for listening to the About Perception podcast on aboutperception.com. For more information about the research we discussed visit garrityperceptionsurvey.com Also, be sure to listen to some of our other perception podcasts, all available through Garritypr.com.

Welcome to the About Perception Podcast from The Garrity Group Public Relations, this is Tom Garrity. This episode is focusing on those who stand the watch… trust of police officers and what our community can do to get a better understanding of this important profession.The 2016 Garrity Perception Survey of New Mexico residents, commissioned by The Garrity Group and conducted by Research and Polling, recently measured perceptions of New Mexico residents about favorability od small business. The survey results have a 95 percent level of confidence.New Mexico residents trust police officers. But it hasn’t always been that way. In 2014, according to the Garrity Perception Survey, only 39% of residents trusted police officers.According to the 2016 Garrity Perception Survey52% of residents trust plice officers… an increase of 13% over the past two years. Given how the law enforcement profession was perceived in our state – a result of some very high profile incidents – to see a 13% increase over two years is nothing short of impressive. Joining me today is someone who wears a lot of hats very well including community leader, real estate financer and BBQ aficionado but most of us know him as the Vice President of Business Development and Marketing for the Frost Mortgage Banking Group… Greg Frost Junior.

It has been said, more than once, that small business is the backbone of New Mexico’s private sector. The 2016 Garrity Perception Survey of New Mexico residents, commissioned by The Garrity Group and conducted by Research and Polling, recently measured perceptions of New Mexico residents about favorability od small business. The survey results have a 95 percent level of confidence.New Mexico residents are very favorable toward small business with a 77% favorability in 2016. The industry is consistently one of the most favorable in New Mexico. Residents living in eastern, Northwest and the Greater Albuquerque area are more supportive of small business than those in other parts of the state.Going behind the numbers, we took the About Perception Podcast to Roswell, New Mexico to speak to a small business owner, Anne Baker owner of the Stellar Coffee Company. To get her thoughts on the successes and challenges of running a small business.

Brace for impact! This is a number rich comparison of the 2011-2015 Garrity Perception Survey as it relates to New Mexico residents trust of Federal and State Government Officials. Tom Garrity talks about the increased level of distrust among registered voters and provides insights on how Albuquerque and Las Cruces area residents distrust government officials more than residents living in any other part of New Mexico.The Garrity Perception Survey is the premier resource for understanding New Mexico residents. Since 2011, the annual survey measures who residents trust, which industries are favorable, among other topics.

Martin Waxman, of Martin Waxman Communications in Toronto, enjoys talking about the Social Media Barometer. It is his perspective on some of the trends and pressure points facing the PR/marketing profession. It also provides a forecast on how to put things into a context that makes sense for communicators.In this interview, Martin provides three (ok, it is really four) ways for organizations to effectively engage their communities.For more information about Martin visit www.martinwaxman.com

Welcome to the About Perception Podcast from The Garrity Group Public Relations, this is Tom Garrity. Today’s episode will include insights from Tom Hoog, Fellow PRSA and vice chairman of H+K Strategies. I had a chance to catch up with Tom at the North Carolina Public Relations Society of America conference, where we were both keynote speakers. Tom was speaking to the group about “understanding and motivating today’s workforce.”