What does Accessible Tourism look in 2026 and beyond? From Information to Industry Leadership
Gregory Burke hosts the AccessAble Podcast with Marina Di Duca (Visit Scotland) and Ross Calladine (Visit England) to discuss what accessible tourism means in 2026 and how the definition has broadened from physical access to include sensory, cognitive, non-visible, and economic barriers.
In our latest conversation, they addressed common misconceptions such as equating accessibility solely with wheelchair access or compliance and emphasised incremental improvements, the business case for inclusion, and the influence of disabled travellers on wider spending.
Highlighting the importance of consistent, honest, detailed accessibility information that “describes rather than prescribes,” supported by feedback loops from customers and staff, noting collaborations with AccessAble and their partnership with 28 local visitor economy partnerships in England.
About our Host – Dr. Gregory Burke
Dr Gregory Burke is the Founder and Executive Chair of AccessAble, the UK’s leading provider of detailed accessibility information for disabled people. A wheelchair user since age 16, Gregory founded the organisation (originally DisabledGo) in 2000 to solve the "postcode lottery" of unreliable accessibility information that he personally experienced.
Gregory is a multi-talented leader who balances his work in tourism with a distinguished legal career as a leading barrister at 7BR Chambers in London. Specialising in employment and discrimination law, he was named one of the top 100 most influential disabled people in the UK for six consecutive years.
Connect with Gregory:
LinkedIn: Dr Gregory Burke
Connect with our Guests
About Maria Di Duca – Visit Scotland
Marina Di Duca is the Inclusive Tourism Manager at VisitScotland, where she leads national efforts to ensure Scotland’s world-class tourism industry is accessible to everyone. With over 40 years of experience in marketing, corporate communications, and tourism development, Marina is a leading advocate for the "inclusive tourism" movement. Maria spearheads major accessibility initiatives, including a partnership with AccessAble to create over 300 Detailed Access Guides for Scottish venues.
Connect with Marina:
LinkedIn: Marina Di Duca
Organisation Website: VisitScotland.org
About Ross Calladine – Visit England
Ross Calladine is the Accessibility and Inclusion Lead at VisitEngland and serves as the UK Government’s Disability and Access Ambassador for Tourism. With nearly 20 years of experience in the tourism sector, Ross is a globally recognised authority on inclusive travel, dedicated to making England a destination of choice for visitors with all types of access requirements.
Connect with Ross:
LinkedIn: Ross Calladine
Organisation Website: VisitEngland
Chapters and Timestamps
00:00 Welcome and Guests
00:46 Meet Marina Visit Scotland
01:51 Meet Ross Visit England
02:52 Defining Accessible Tourism
06:17 Complex Needs and Business Case for
08:20 Industry Misconceptions
11:03 Small Business Reality
13:50 Tourism Board Leadership
16:12 Fixing the Information Gap
22:55 Describe Not Prescribe
30:02 Initiatives That Work
35:07 Is the UK Leading in Accessible Tourism?
41:26 Closing Thanks
To download the full transcript of this episode, click here
This podcast is produced and edited by Lucy Wood