The Accidental Marketer Podcast

The Accidental Marketer Podcast

By Impact Planning GroupBusiness
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The Accidental Marketer Podcast episodes

  • Book Chap. 2 - Finding B2B Customer Insight
    Some customers lie, and others just don't know how to articulate their needs beyond the obvious. Finding out what customers really want -- especially B2B customers -- can be very difficult. In this episode, Tom, Sean and Mary discuss how Accidental Marketers can gain a huge leg up on the competition by employing simple, powerful, effective and low/no cost techniques for generating customer insight
    17 min
  • Book Chap. 1 - Are You Talking to the Right Customers?
    Is your sales team even calling on the right B2B customers? In this podcast, Mary, Sean and Tom ask this fundamental question. The gang discusses how important it is for marketers to help the sales team continuously assess how influence is changing in their B2B markets. They outline an approach that successful B2B marketers are using to find sources of industry power that competitors often miss.
    18 min
  • Intro - What Is an Accidental Marketer?
    What is an Accidental Marketer -- are you one, or do you work with them? Mary, Sean and Tom define and describe the secrets to how these "newbie" marketers can rapidly become very productive and successful, and why Accidental Marketers can outperform career marketers (hint, it's their "mindset"!) They also discuss why hiring an Accidental Marketer over an experienced marketer can work out well.
    20 min

About The Accidental Marketer Podcast

From the publisher's feed

I am Tom Spitale, a Partner at Impact Planning Group - welcome to our Podcast! Along with my colleagues and Partners Mary Abbazia and Sean Welham, we are the authors of "The Accidental Marketer"…