The Accidental Marketer Podcast

The Accidental Marketer Podcast

By Impact Planning GroupBusiness
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The Accidental Marketer Podcast episodes

  • Book Chap. 9 -- Own the Mindspace You Want!
    If you don't choose the image or perception that you want to own in your B2B customer's mind, your competition will! In this episode, Tom, Mary and Sean talk about the principles of positioning -- how to do it proactively, effectively, and in accordance with how your customers mind really works!
    20 min
  • Book Chap. 8 - Differentiate and Thrive!
    The answer to the question "is your product unique and relevant" predicts success more than any other. Listen in as Sean, Mary and Tom talk about the levers marketers can pull to differentiate all kinds of products and services -- even those thought to be commodities.
    20 min
  • Book Chap. 6 - Measuring Your Uniqueness
    Most business people think that you can't quantify the value delivered by a company. We beg to differ! In this episode, Tom, Sean and Mary describe the fabulous Ability to Win framework, which has been helping companies measure, analyze and improve their level of differentiation for over 30 years.
    19 min
  • Book Chapter 5 - Choosing Attractive Targets
    If you can't define an attractive target market, you'll chase every opportunity and dangerously dilute your company's focus. In this episode, Mary, Sean and Tom describe a powerful tool and process that has helped their clients gain agreement on everything from target markets to potential partners to project priorities.
    21 min
  • Mystery Topic 3 - Why Don't Companies Differentiate?
    Why do companies develop products with little to no competitive advantage? Tom, Sean and Mary discuss the forces that cause companies to falsely believe they have a differentiated value proposition, and provide practical tips for developing unique offerings that customers appreciate -- and buy.
    17 min
  • Book Chap. 4 - Proactively Defining Your B2B Market
    Most companies define their markets too simplistically -- missing the opportunity to shape the competitive environment in a way that's beneficial. The team of Sean, Mary and Tom discuss ways that markets can be defined creatively to yield a truly creative mindset and a superior value proposition for customers.
    20 min
  • Book Chap. 3 - How to Segment in B2B
    Most businesses miss a tremendous opportunity to differentiate -- even in mature B2B markets -- by not practicing the art and science of segmentation. In this episode, the team provides practical tips and examples for segmenting markets in ways that help create powerful value propositions.
    19 min
  • Mystery Topic 1 -- Will AI "Eat" Strategic Marketing Jobs?
    How will Artificial Intelligence (AI) change the profession of strategic marketing in just a few short years? Mary, Sean and Tom discuss what they see happening in just a few short years (or less!) Listen in to see if you agree with their take on the massive changes that AI could have on B2B marketing.
    17 min

About The Accidental Marketer Podcast

From the publisher's feed

I am Tom Spitale, a Partner at Impact Planning Group - welcome to our Podcast! Along with my colleagues and Partners Mary Abbazia and Sean Welham, we are the authors of "The Accidental Marketer"…