The Accountability Studio

The Accountability Studio

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The Accountability Studio episodes

  • How Should You Present Scientific Evidence to Support Your Ad Claims?
    Understanding how to present scientific evidence in a substantiation case can be difficult, especially when the data is complex or no industry standard exists. In this episode of Ad Watchers, the hosts discuss a complex topic: how should marketers put scientific data to use? They answer this question by diving into different types of scientific … Continue reading How Should You Present Scientific Evidence to Support Your Ad Claims? →
    25 min
  • The State of Privacy: How Did We Get Here?
    Looking back even just five years ago, the privacy landscape looked nothing like it does today – there was no General Data Protection Regulation (GDPR), no California Consumer Privacy Act (CCPA), and the demands on businesses were much different. In the first episode of Privacy Abbreviated, hosts Catherine Dawson and Dona Fraser are joined by … Continue reading The State of Privacy: How Did We Get Here? →
    40 min
  • Introducing Privacy Abbreviated: Meet the Hosts
    BBB National Programs is pleased to introduce Privacy Abbreviated. Hosted by privacy experts Dona Fraser and Catherine Dawson, this new podcast series will discuss the impact of privacy laws and tech innovation on small and medium-sized companies and what business leaders can do to meet challenges in this evolving landscape. As we gear up for … Continue reading Introducing Privacy Abbreviated: Meet the Hosts →
    12 min
  • What Should You Consider Before Making Cosmetics Claims?
    The cosmetics industry is booming and it is easy to see why: most people want to look younger, reduce the appearance of wrinkles, and feel like they are taking care of their skin. But just like claims for dietary supplements, beauty product claims must be truthful, not misleading, and require substantiation. In this episode of … Continue reading What Should You Consider Before Making Cosmetics Claims? →
    15 min
  • What Does it Take to Get Consumer Perception Surveys Right?
    Consumer perception surveys are notoriously difficult to get right – from what you ask, to who you ask, to how you ask it, there is a lot of room for things to go wrong. In this episode of Ad Watchers, hosts provide an overview of some of the biggest points to consider when creating consumer … Continue reading What Does it Take to Get Consumer Perception Surveys Right? →
    39 min
  • How Can You Avoid the Grey Areas of Green Claims?
    As consumers are increasingly focused on the impact of their purchasing decisions, companies are looking to convey information on the environmental attributes of their products, services, and sustainability performance. In the season two premiere of Ad Watchers, La Toya Sutton and her new co-host, Eric Unis, walk listeners through environmental benefit claims, or “green claims,” … Continue reading How Can You Avoid the Grey Areas of Green Claims? →
    43 min
  • COPPA Questions: Are Safe Harbors Effective?

    As the drumbeat to modernize the Children’s Online Privacy Protection Act (COPPA) continues, all components of the 1998 law have come under scrutiny, particularly the Safe Harbor provision. Under COPPA, the FTC has the ability to approve industry groups to administer self-regulatory programs implementing the protections for children outlined in the rule. Recently, some lawmakers have raised concerns that Safe Harbors are not an effective complement to the COPPA rule and might even be allowing for the rubberstamping of businesses that take advantage of Safe Harbors.

    To answer this question of whether or Safe Harbors are effective, Mamie Kresses, Vice President of the Children’s Advertising Review Unit (CARU), hosted a discussion with two people who have been very involved in COPPA compliance from different perspectives: Sheila Millar, Partner at Keller and Heckman, and Daniel Kaufman, Partner at Baker Hostetler and former Deputy Director of the FTC Bureau of Consumer Protection. Listen in to hear these experts’ thoughts on the value of the Safe Harbor provision, whether it should remain a part of the rule going forward, and ways the provision can be modernized and improved.

    For more information about this episode, read the show notes here. 

    Love what you’ve heard? Tell us how we can deliver you more great conversations. Share your insights and suggestions for future episodes. 

    The post COPPA Questions: Are Safe Harbors Effective? appeared first on BBB National Programs.

    28 min
  • COPPA Questions: Are Safe Harbors Effective?
    As the drumbeat to modernize the Children’s Online Privacy Protection Act (COPPA) continues, all components of the 1998 law have come under scrutiny, particularly the Safe Harbor provision. Under COPPA, the FTC has the ability to approve industry groups to administer self-regulatory programs implementing the protections for children outlined in the rule. Recently, some lawmakers … Continue reading COPPA Questions: Are Safe Harbors Effective? →
    28 min
  • What Evidence Do You Need to Support Health Claims?
    Any sort of advertising claims related to health or wellness have a special place within advertising claims substantiation: all advertising claims need a reasonable basis, but when it comes to health claims, that reasonable basis has to be competent and reliable scientific evidence, or CARSE. This means that the results of any study done should … Continue reading What Evidence Do You Need to Support Health Claims? →
    41 min
  • Data Privacy Accountability in Practice: A Case Study of Cisco

    In this episode of The Accountability Studio, host Cobun Zweifel-Keegan is joined by two industry professionals for a deep-dive into one company’s innovative approach to data privacy, accountability, and trust. Listen in to hear Josh Harris, BBB National Programs’ Director of Global Privacy Initiatives, and Harvey Jang, Vice President and Chief Privacy Officer at Cisco discuss how Cisco developed its privacy program and how he and his team made privacy a business imperative for the company.

    For more information about this episode, read the show notes here. 

    Love what you’ve heard? Tell us how we can deliver you more great conversations. Share your insights and suggestions for future episodes. 

    The post Data Privacy Accountability in Practice: A Case Study of Cisco appeared first on BBB National Programs.

    40 min

About The Accountability Studio

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By building relationships and operating transparent, ethical, consumer-driven processes, BBB National Programs stays on the cutting edge of industry. We track emerging marketplace issues and work to…