The Accountability Studio

The Accountability Studio

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The Accountability Studio episodes

  • Data Privacy Accountability in Practice: A Case Study of Cisco
    In this episode of The Accountability Studio, host Cobun Zweifel-Keegan is joined by two industry professionals for a deep-dive into one company’s innovative approach to data privacy, accountability, and trust. Listen in to hear Josh Harris, BBB National Programs’ Director of Global Privacy Initiatives, and Harvey Jang, Vice President and Chief Privacy Officer at Cisco … Continue reading Data Privacy Accountability in Practice: A Case Study of Cisco →
    40 min
  • When Are Advertisers Responsible for Consumer Ratings and Reviews?
    In the increasingly digital landscape, the influence of word-of-mouth has gone viral. Before making a purchase, consumers frequently turn to a product or service’s reviews and ratings. Since consumers trust what other consumers have to say, brands want to leverage these voices—but are they responsible for them? In this episode, Hal and La Toya explore … Continue reading When Are Advertisers Responsible for Consumer Ratings and Reviews? →
    35 min
  • What Do CARU’s Revised Guidelines Mean for Advertisers?

    Despite this generation’s comfort navigating digital spaces today, they still face the same cognitive limitations – and therefore, vulnerabilities – that they always have. This reality is just one of the reasons that BBB National Programs’ Children’s Advertising Review Unit (CARU) recently issued revised guidelines to assure that advertising directed to children is not deceptive, unfair, or inappropriate for its intended audience.

    In this episode of the Accountability Studio, Mary Engle, Executive Vice President of Policy at BBB National Programs and Mamie Kresses, Vice President of CARU talk through the most significant revisions to the guidelines and explain what these changes mean for advertisers. Tune in to learn how advertisers can help shrink the gap between a child’s needs online and the safeguards in place to protect them.

    For more information about this episode, read the show notes here. 

    The post What Do CARU’s Revised Guidelines Mean for Advertisers? appeared first on BBB National Programs.

    21 min
  • What Do CARU’s Revised Guidelines Mean for Advertisers?
    Despite this generation’s comfort navigating digital spaces today, they still face the same cognitive limitations – and therefore, vulnerabilities – that they always have. This reality is just one of the reasons that BBB National Programs’ Children’s Advertising Review Unit (CARU) recently issued revised guidelines to assure that advertising directed to children is not deceptive, unfair, or … Continue reading What Do CARU’s Revised Guidelines Mean for Advertisers? →
    21 min
  • The Best Podcast Episode Ever: What is Puffery?
    When you hear a claim in an advertisement like, “best in the world,” you probably know that the product has not been measurably proven to actually be the best in the world. And that’s okay, because this is an example of puffery, an exaggerated, blustering, or boastful statement or general claim that could only be … Continue reading The Best Podcast Episode Ever: What is Puffery? →
    46 min
  • The Past and Future of Privacy Accountability: Is CBPR a Model?

    In this episode of The Accountability Studio, Moderator Cobun Zweifel-Keegan, Deputy Director of Privacy Initiatives at BBB National Programs, is joined by two industry professionals for an informative conversation on the cross-border privacy rules (CBPR) system, a voluntary framework with a global impact. BBB National Programs Director of Global Privacy Initiatives Josh Harris,  and Sam Schofield, International Trade Specialist, Global Data Privacy, share their knowledge on the purpose and vision of the multi-layered Asia-Pacific Economic Cooperation CBPR system.

    For more information about this episode, read the show notes here. 

    The post The Past and Future of Privacy Accountability: Is CBPR a Model? appeared first on BBB National Programs.

    51 min
  • The Past and Future of Privacy Accountability: Is CBPR a Model?
    In this episode of The Accountability Studio, Moderator Cobun Zweifel-Keegan, Deputy Director of Privacy Initiatives at BBB National Programs, is joined by two industry professionals for an informative conversation on the cross-border privacy rules (CBPR) system, a voluntary framework with a global impact. BBB National Programs Director of Global Privacy Initiatives Josh Harris,  and Sam … Continue reading The Past and Future of Privacy Accountability: Is CBPR a Model? →
    51 min
  • How Do We Step into the Shoes of the Consumer?
    When you see an advertisement, you are likely taking in much more than just the words you are presented with. The visuals, sounds, and way the language is presented can all impact the implied messages that consumers take away. In general, advertisers are required to have a reasonable basis for all messages conveyed, whether express … Continue reading How Do We Step into the Shoes of the Consumer? →
    35 min
  • What’s the Recipe for a Proper Advertising Disclosure?
    While it may seem like a niche issue to some, disclosures are something every advertising lawyer needs to know about. On this episode of Ad Watchers, hosts Hal Hodes and La Toya Sutton break down the ‘Four Ps’ that advertisers must keep in mind when it comes to disclosures: prominence, presentation, placement, and proximity. … Continue reading What’s the Recipe for a Proper Advertising Disclosure? →
    32 min
  • What Does it Mean to Have a “Reasonable Basis” Standard?
    Advertisers are required to have a “reasonable basis” for their advertising claims, but what is “reasonable” in terms of support and the level and type of evidence needed? In this episode of the Ad Watchers, hosts Hal Hodes and La Toya Sutton break down the standard that helps us determine what is reasonable: the Pfizer … Continue reading What Does it Mean to Have a “Reasonable Basis” Standard? →
    43 min

About The Accountability Studio

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By building relationships and operating transparent, ethical, consumer-driven processes, BBB National Programs stays on the cutting edge of industry. We track emerging marketplace issues and work to…