The ActionCOACH Podcast

Why Your Business Needs To Be Irresistible with Daniel Priestley | Business Growth Podcast

In this episode of the Business Growth Podcast, host James Vincent sits down with bestselling author, entrepreneur, and thought leader Daniel Priestley at Sky Studios. Daniel has built, scaled, and sold companies across the world, and his books Key Person of Influence, Oversubscribed, and Entrepreneur Revolution have influenced thousands of entrepreneurs.

This isn’t theory, it’s real-world experience. Daniel shares why many business owners work harder than ever yet earn less, and how rethinking productivity, branding, and team structures can change everything.

“People don’t buy what you do. They buy the assessment that shows them the path of least resistance from where they are to where they want to be.” — Daniel Priestley

What You’ll Discover in This Episode

- Why fun is a biological signal of productivity and how teams can use it to unlock creativity.

- How personal branding has become 20x more powerful than company branding in today’s market.

- Why scorecard marketing is the next big thing (and how to use it in both sales and recruitment).

- The difference between teams and talent—and why high-performance companies are built around a small group of extraordinary people.

- How AI has already changed recruitment and business models—and why every business must adapt or risk being left behind.

- The simple frameworks for scaling: the 2-person scout team, 4-person firestarter team, 8-person core team, and 30-person performance team.

- Why finding unmet needs in your market can unlock explosive growth.

- Why live events, from private dinners to webinars, still outperform pre-recorded content in building trust and authority.

Highlights from the Conversation

Daniel explains why the old “work harder” mantra doesn’t work anymore:

“Productivity isn’t coming from labour. It’s coming from insights, technology, and connecting the dots. If you’re only working hard, you’re not even playing the right game.”

On building a personal brand:

“For 10 years I built other people’s brands. Then I realised the future belongs to those who step into the spotlight. You need to be a key person of influence in your industry if you want to attract real talent.”

On AI disruption:

“The business you had in 2025 is dead. You must reinvent around AI—speed to value is everything now.”

On scorecard marketing:

“Don’t sell the treatment plan. Sell the assessment first. Doctors don’t start with surgery—they start with the scan. Businesses should too.”

On scaling with small teams:

“An 8-person team today can do what used to take hundreds. With the right leverage and tech, small groups can create seven figures in profit.”

On unmet needs:

“Touch the raw nerve and you can have one year that pays for the whole decade. Most businesses exist, but the ones that explode are the ones solving a problem no one else has cracked.”

🎙 Powered by ActionCOACH Business Coaching

The help you need to grow your business:

👉 https://business.actioncoach.co.uk

📺 Sponsored by AdSmart from Sky

Grow your business through the power of TV advertising:

👉 https://www.adsmartfromsky.co.uk

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The Mindset of a Champion: From Coma to Gold Medal with Georgie Brayshaw

What does it take to come back from a devastating accident, when doctors tell you that you may never walk again, and go on to become an Olympic Champion?

In this powerful episode of the ActionCOACH Business Growth Podcast, Georgie Brayshaw shares her journey from a nine-day coma at the age of 15 to standing on the podium with an Olympic gold medal. Her story is one of grit, sacrifice, resilience, and the relentless belief that anything is possible if you refuse to quit.

Georgie opens up about:

- The horse-riding accident that changed her life overnight.

- Waking up paralysed on one side and fighting to return to school.

- Training for years without funding, juggling jobs, and pushing through rejection.

- Winning Olympic gold by just 0.15 seconds—a race decided by the finest of margins.

- The daily disciplines, sacrifices, and mindset that made it possible.

- Why her mantra “I can, I will, watch me” is something every business leader can apply.

- How to learn from failure, analyse setbacks, and come back stronger.

- The role of support systems, from her husband Ash to her teammates, in achieving the impossible.

- What it really takes to stay motivated at the highest level, even when the odds are stacked against you.

This is more than a sporting story, it’s a blueprint for resilience and success in business and life. Whether you’re leading a company, chasing personal goals, or overcoming your own challenges, Georgie’s message is clear: never give up.

👉 Subscribe and turn on notifications to hear more inspiring stories from Olympic champions, entrepreneurs, and business leaders who share what it really takes to succeed.

🎧 Listen to more episodes of the ActionCOACH Business Growth Podcast for practical lessons from elite performers and business leaders.

🎙 Powered by ActionCOACH Business Coaching

The help you need to grow your business:

👉 https://business.actioncoach.co.uk

📺 Sponsored by AdSmart from Sky

Grow your business through the power of TV advertising:

👉https://www.adsmartfromsky.co.uk/

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Master Persuasion and Transform Your Communication into Sales

Want to sell more without feeling “salesy”? In this masterclass conversation, Andy Bounds, award-winning sales and communication expert, bestselling author of The Jelly Effect and The Snowball Effect – shares practical, proven strategies to boost your sales through better communication.

You’ll discover:

- Why great sales is simply great communication

- The five habits of the best communicators

- How to ask for the sale without fear or awkwardness

- The “afters” concept – the game-changing mindset that makes people buy

- Proven scripts for closing deals

- How to ask for referrals in a way that feels natural

- Building referral networks that work while you sleep

- The characteristics of top-performing sales partners

- How to handle objections (especially price) with confidence

- Networking that gets results without the pushy pitch

- Using AI in sales – what works, what doesn’t

- The importance of practice and preparation in building skills

Packed with real-life examples, word-for-word scripts, and techniques you can apply immediately, this episode will help you:

- Increase sales without adding pressure

- Build stronger, longer-lasting client relationships

- Generate more referrals from happy customers

- Stand out in networking situations

- Communicate with clarity, confidence, and impact

About Andy Bounds

Andy has worked with some of the world’s largest organisations to transform their communication and sales results. Blind in one eye since birth, his unique perspective on seeing the world through others’ eyes has shaped his approach to selling, influence, and building trust. His books are recommended reading for sales and leadership professionals worldwide.

If you want to:

- Close more deals

- Get more referrals

- Overcome objections with ease

- Build a powerful personal and business network

…this is an episode you’ll want to watch from start to finish.

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Discover how to buy profitable UK businesses with little or no money down and turn them into wealth-building machines. In this powerful episode, Brad Sugars, Founder of ActionCOACH and the world’s number one business coach, reveals the once-in-a-generation opportunity hidden in plain sight: the Baby Boomer business sell-off.

There are up to 700,000 UK companies whose owners are ready to retire, many willing to finance the deal themselves. Brad explains step-by-step how to find these businesses, negotiate seller finance, double profits, and sell for massive gains. You’ll learn why trades like plumbing, contracting and local services will boom for decades, how to roll up companies to attract venture capital, and why repeat customers are your golden ticket.

But business is just one pillar of lasting wealth. Brad shares his proven real estate strategies — from buying older properties with huge potential, to using tenants to pay down your mortgage, to refinancing for exponential growth. He even covers the third pillar, investing in stocks and innovative companies that shape the future.

This isn’t theory. Brad has done it across industries — from restaurants to breweries — and now he’s teaching you exactly how to do the same. If you’ve ever wanted financial freedom, the ability to build generational wealth, and the know-how to spot high-value deals before anyone else, you cannot miss this.

Watch now to learn how to:

• Buy companies with no personal capital

• Build multi-million-pound portfolios in record time

• Use property to create passive, compounding income

• Spot future-proof investments and avoid wealth-destroying mistakes

Your opportunity to build real wealth is here. To spend a week with brad and learn how to generate real wealth, click here:

https://uk.thebizx.co.uk/entrepreneur-2025

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Think you're just "checking your phone"? Think again. In this eye-opening episode, author of Screen Addict and founder of Rebel Therapy, Munur Shah exposes the shocking truth behind screen addiction, why your kids are more vulnerable than ever, and how you can take back control.

This isn’t anti-tech. It’s pro-awareness. And it’s a wake-up call every parent, teacher, and screen-scroller needs.

Inside this powerful conversation:

- Are you addicted? Why we pick up our phones 366 times a day

- The hidden science apps use to hook your brain (dopamine, triggers, conditioning)

- Why your kids are seeing more than you think — and what to do about it

- The Rebel Phone — a new UK-led solution for safer screen time

- The one daily question that opens your child up emotionally

- How emotional intelligence is the real superpower in a tech-driven world

- Why you need to set the example — before it’s too late

This is the episode you'll wish you watched sooner.

If you’re a parent, educator, or just tired of being ruled by your screen — don’t miss this.

✅ Subscribe for more no-filter, high-impact conversations

💡 Comment below with your biggest realisation

📲 Share this with someone who needs a screen reset

Powered By ActionCOACH Business Coaching: The Help You Need to Grow Your Business: 

https://business.actioncoach.co.uk/

This episode is sponsored by selfpublishing.com

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The Untold Stories and Strategies of Drayton Bird: A Must-Watch for Marketers

What happens when one of the greatest marketing minds in history takes the stage? You get this.

In this unmissable episode of the ActionCOACH Business Growth Podcast, recorded live at Sky Studios, the legendary Drayton Bird delivers 77 minutes of pure gold. With over six decades in the marketing world and experience writing for American Express, working with David Ogilvy, and training the likes of Rory Sutherland, Drayton doesn’t hold back.

He shares untold stories, timeless strategies, and raw lessons that every marketer, business owner, and copywriter should hear. This isn’t theory. This is real-world insight from someone who’s been in the trenches.

From headlines that double response rates to the brutal truth about why most copy fails, Drayton reveals what actually works and why human nature is the one thing marketers must understand if they want results.

Expect laughs. Expect brutal honesty. Expect notes.

🔥 What You’ll Learn:

Why “Now, New, and Free” are still the three most powerful words in copywriting

How to start your message in a way that actually grabs attention

The fatal mistake most marketers make (and how to avoid it)

How Drayton helped Rory Sutherland become a copywriter despite company resistance

Why empathy matters more than cleverness in marketing

The truth about emotion, AI, and what machines will never replicate

What Drayton learned from writing about things he knew nothing about and why it made him better

How storytelling, curiosity, and generosity fuel the best marketing campaigns

🎯 Who’s It For?

Business owners who want to grow faster without fluff

Marketers looking to sharpen their edge

Copywriters who care about conversion, not just cleverness

Anyone tired of jargon and looking for straight talk that works

🧠 About Drayton Bird:

Drayton is a pioneer of direct response marketing, author of Commonsense Direct and Digital Marketing, and former Worldwide Creative Director at Ogilvy. He’s written for over 1,000 clients in more than 50 countries — including American Express, Microsoft, and Mercedes-Benz.

He also:

Built the UK’s largest direct marketing agency

Was personally hired by David Ogilvy after writing a bold letter to Campaign magazine

Helped train many of today’s top marketers and copywriters

This episode isn’t just a podcast it’s a masterclass and a history lesson all rolled into one.

🎧 Listen now and take notes or miss out on insights you won’t hear anywhere else.

👀 Don’t forget to subscribe for more episodes packed with straight-talking business growth strategies.

🎙 Powered by ActionCOACH Business Coaching

The help you need to grow your business:

👉 https://business.actioncoach.co.uk

📺 Sponsored by AdSmart from Sky

Grow your business through the power of TV advertising:

👉https://www.adsmartfromsky.co.uk/

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What can people achieve together? This episode explores the power of collective intelligence and collaboration. Richard Jacobs shares insights on team building and leadership, highlighting the importance of a growth mindset to achieve goals. Discover how to channel collective intelligence to solve problems.

What if your next team meeting could unlock 5,000 years of experience?

That’s not a metaphor. It’s collective intelligence, and Richard Jacobs shows you how to harness it.

In this powerful, practical, and real-world conversation, Richard Jacobs, performance coach, author, and expert in purpose-led leadership - shares how to shift the way your business thinks, meets, and grows.

From immersive theatre challenges and working with Google to helping organisations rewire culture, Richard explains how to:

Turn meetings into momentum

Tap into the combined wisdom of your team

Shift from performance to Opus—your life’s work

Lead with purpose that energises and connects

Facilitate collaboration instead of forcing control

Whether you're leading a business, growing a team, or asking “What am I really here to do?”—this episode will challenge and inspire you.

🔑 What You’ll Learn:

✅ How to unlock 5,000+ years of wisdom in your team

✅ Why most meetings drain energy and how to fix them

✅ How to calculate your team’s Potential Collective Intelligence

✅ How to use “Yes, and…” to fuel momentum and trust

✅ What it means to live your Opus and how to find yours

✅ Why your legacy starts long before you think it does

👤 About Richard Jacobs:

Richard started in theatre and TV before building one of Europe’s biggest extreme sports distributors by 26. Since then, he’s trained over 400,000 people, worked with Google, Decathlon, and elite athletes, and helped organisations shift from process-driven to people-powered. His book, Find Your Purpose in 7 Questions, has reached readers across the globe.

💬 Notable Quotes:

“If you’ve got 10 people in a meeting with 10 years’ experience each, that’s 100 years of potential. But if one person dominates, you’re only accessing 10% of it.”

“It’s over 5,000 years' worth of experience in the room. 5,000 years. That’s when the pyramids were being made…”

“The real test of a meeting is simple: is there more energy at the end than there was at the start?”

“Purpose is the diamond. Opus is how you shine the most light through it.”

🎯 This episode is for you if:

You’re a business owner tired of uninspired meetings

You want to lead teams that think and act with purpose

You’re a coach, mentor, or facilitator guiding others

You want to build a legacy that matters—without waiting decades

📘 Mentioned:

Book: Find Your Purpose in 7 Questions by Richard Jacobs

Concepts: Collective Intelligence, Enlightened Living, Opus, Yes Factor

Clients: Google, Decathlon, UK schools, elite teams across industries

🎙 Powered by ActionCOACH Business Coaching

The help you need to grow your business:

👉 https://business.actioncoach.co.uk

🎁 Sponsored by Selfpublishing.com

Publish your story. Make your impact.

👉 https://selfpublishing.com/action

What’s your Opus?

Drop a comment. Let us know the impact you want to create and how you’re starting to live it.

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Struggling to get leads or close deals over the phone? You're not alone — and you're not out of options.

In this episode, James Vincent is joined by Anthony Stears, known globally as The Telephone Assassin. With 25+ years of front-line sales experience and millions of dials under his belt, Anthony shares proven, practical techniques to transform the way you sell — without sounding pushy or fake.

You’ll learn how to:

- Overcome the fear of cold calling

- Build instant rapport with prospects

- Open more conversations (and keep them going)

- Use permission-led language to lower resistance

- Follow up with confidence and clarity

- Turn every dial into a meaningful interaction

Whether you're an SDR, sales leader, or business owner looking to generate more qualified leads and close more deals, this is your step-by-step guide to using your phone as your most powerful sales tool.

📍 Timestamps & Key Takeaways

00:00 Overcoming the Fear of Objection

00:33 Common Mistakes in Sales Calls

01:19 The Psychology Behind Cold Calling

02:21 The Role of Telesales in the Digital Age

03:00 Effective Cold Calling Strategies

03:41 Building Trust and Rapport

07:44 The Importance of Permission to Speak

09:25 The Art of Follow-Ups

11:30 Avoiding the Salesy Approach

15:48 The Telephone Assassin's Origin Story

17:05 Best Practices for SDRs and Telesales

19:43 The Power of Personalized Outreach

26:28 Voicemail and Follow-Up Techniques

29:03 Crafting Effective Follow-Up Voicemails

29:35 The Power of Persistence in Sales

31:08 Navigating Gatekeepers with Ease

33:44 Avoiding Common Sales Mistakes

34:51 Building Rapport and Credibility

37:10 Mastering the Art of Closing

45:31 Leveraging AI in Sales

47:32 The Importance of Proper Training and Outsourcing

49:42 Personal Insights and Reflections

🔑 What You’ll Walk Away With:

- A cold-call opener that actually works

- A permission-based sales approach that builds trust fast

- The TFR method: Take Final Responsibility for every follow-up

- Why scripts fail — and what to use instead

- Real examples of what to say when someone picks up

- How to make follow-up calls feel helpful, not desperate

- Ways to personalise your outreach without wasting time

- A smarter way to handle gatekeepers and objections

- Practical voicemail frameworks that get call-backs

- Why good manners and great notes beat brute force every time

📌 Who This Is For:

- Sales reps, SDRs, and telemarketers

- Business owners who need to generate leads

- BDMs, appointment setters, and sales teams

- Anyone who dreads cold calls or follow-ups

- Coaches, consultants, and service-based businesses

🎯 Want to turn conversations into conversions?

📞 Ready to use your phone as your ultimate sales weapon?

Hit play and take notes — this episode is packed with no-fluff sales gold.

👍 Like, comment, and share if you’ve ever feared the phone.

🔔 Subscribe for more practical business content that drives real results.

💬 What’s the biggest phone mistake you’ve seen? Drop it in the comments!

Powered By ActionCOACH Business Coaching: The Help You Need to Grow Your Business:

👉 https://business.actioncoach.co.uk/

Hosted on Acast. See acast.com/privacy for more information.

Guest: Jose Ucar – Global Communication Coach | Author of Communicate Your Way to the Top

How do the best communicators in the world connect, influence, and lead with impact?

In this high-value episode, Jose Ucar shares the tools, mindset shifts, and real-world strategies he's used to coach global teams at Amazon, Google, and beyond. You’ll learn how to simplify your message, stay present, handle high-pressure situations, and truly connect with people—whether on stage, in meetings, or in everyday conversations.

🔥 What You’ll Learn:

Why most people overcomplicate communication and how to strip it back

A simple mindset model to stay grounded: Reflect, Reframe, Shift

The push vs. pull approach and how to use both with impact

Why difficult conversations are unavoidable and how to do them well

How to lead with authenticity and stop being "vanilla"

What to do when you go blank in a conversation or presentation

How to master the voice in your head and boost self-trust

The secret to creating a magnetic presence

Why your intention matters more than your delivery

🧠 Key Insights from Jose:

Simplify to amplify: Communication becomes powerful when it’s simple, clear, and focused.

Push + Pull = Influence: Don’t just talk at people, invite them into the conversation.

Connection builds trust: The way you walk into a room sets the tone before you speak a word.

Listening is the real superpower: You build trust by making people feel seen, heard, and understood.

Authenticity isn’t optional: If you’re not being yourself, you’re not really connecting.

Preparation is love in action: It shows you care about the impact you’re creating.

🛠 Practical Frameworks Shared:

Reflect – Reframe – Shift: A 3-step mental reset to handle fear and pressure.

Ask to Listen – Listen to Understand: Start with curiosity to unlock connection.

Chilies, Avocados, and Ice Creams: Jose’s playful model for decoding behavioural styles in any audience.

SLOWER Framework: Slowing down to listen, observe, and engage more effectively.

Heart, Mind, Body Alignment: Real influence comes from congruence, when you think it, feel it, and express it clearly.

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Helen Butters is not your average mum... And this is not your average podcast.

What happens when four Yorkshire mums decide to row 3,000 miles across the Atlantic Ocean with no real rowing experience? You get one of the most jaw-dropping, inspiring, and totally unbelievable stories you’ll ever hear.

In this must-watch conversation, Helen shares the real, raw, and hilarious behind-the-scenes of going from school drop-offs and coffee mornings… to navigating storms, sharks, seasickness, and steering with a bit of string and hope.

Hear from Helen on:

- Their journey from a spark of midlife curiosity to a Guinness-worthy adventure

- What it really takes to row an ocean (hint: £120k, freeze-dried chilli, and Buddhist calm)

- Why rejection, doubt, and discomfort are your greatest superpowers

- How meditation, mindset, and one wild decision rewired her entire life

- And what it means to be a mother chasing more—for yourself and your kids

If you’ve ever felt stuck, small, or scared to start, press play now. Helen’s story will make you laugh, cry, rethink everything—and maybe even say yes to your own wild idea.

👉 Subscribe for more bold stories

🎧 follow us on spotify to be notified of weekly audio uploads

📈 Perfect for fans of adventure, mindset, motivation, resilience, and women smashing stereotypes

Take Your Business to New Heights: Book Your Spot at the UK’s Biggest Business Event to hear from Global Thought Leaders and Industry Pioneers in 2026:

https://thebizx.co.uk/

Powered By ActionCOACH Business Coaching: The Help You Need to Grow Your Business:

https://business.actioncoach.co.uk/

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