The Ad Watchers

The Data Privacy Framework (DPF) Program is now in effect, replacing the Privacy Shield Program as the mechanism to allow the safe, seamless transfer of personal data from the EU to the U.S in compliance with EU law. In this special edition episode of Privacy Abbreviated, host Dona Fraser is joined by IAPP’s Cobun Zweifel-Keegan to explain the current landscape of cross-border data transfer privacy, to break down the launch of the DPF Program, what it means for U.S. businesses, and make some predictions about what the road ahead looks like

For more information about this episode, read the show notes here. 

The post Data Privacy Framework (DPF) is Here – Now What? appeared first on BBB National Programs.

In 1974, NAD’s sister program, the Children’s Advertising Review Unit, or CARU, was established to monitor an area of national advertising not covered by NAD: the unique children’s marketplace. CARU’s role? To protect children under 13 from advertising that is misleading, inappropriate, or inconsistent with laws and guidelines.

In this episode of Ad Watchers, hosts Dan and Annie talk with Rukiya Bonner, the new Director of CARU, to discuss the nuances of monitoring this evolving marketplace.

The post A Different Playing Field. How is Advertising to Kids Different? appeared first on BBB National Programs.

Number one claims communicate powerful messages of comparative superiority over competitors and can be very effective in advertising a product or service, but powerful claims require careful use and strong support. So what does it take to be able to support a #1 claim?

In this episode of Ad Watchers, hosts Dan and Annie discuss the complexity behind supporting #1 claims in advertising, review relevant National Advertising Division cases, and provide valuable insight to advertisers regarding the type and degree of information required to support such claims.

For more information about this episode, read the show notes here.

The post It’s Not Puffery. Do You Have the Evidence To Be #1? appeared first on BBB National Programs.