The Adi Podcast | Startups, Tech, AI, Venture Capital, Fundraising, India & more!

You only have to be right once. How many are right the first time?Transcript: https://adi.bio/pretend

This is who will win in the age of AI.

Transcript: https://adi.bio/reality

Transcript: https://adi.bio/done

Yulia Aslamova is the Head of Asia at DRIM and Co-founder of MakeSuccess. With over 12 years of experience in marketing, growth, and entrepreneurship, Yulia specializes in driving customer acquisition and brand awareness through influencer marketing. At DRIM, she leads the expansion of a performance-driven influencer marketing platform trusted by global brands like Domino’s, McDonald's, AliExpress, and Amazon. Through MakeSuccess, she helps international tech startups and IT companies establish a strong presence in India.In this episode, we explore the future of influencer marketing and business expansion in Asia:- The evolution of influencer marketing and the impact of the cost-per-action model.- Strategies for global brands to scale in India’s dynamic market.- Lessons from scaling DRIM and working with 300k+ bloggers.- Key insights into growth marketing, community building, and digital PR.Yulia also shares her journey—from leading marketing at SEMrush and Nimbella (acquired by Digital Ocean) to co-founding an advisory board for startups. We dive into her experiences building brand awareness, fostering strategic partnerships, and successfully launching global businesses in India.DRIM:https://drim.oneYulia:LinkedIn: https://www.linkedin.com/in/yulialundAdi:LinkedIn: https://www.linkedin.com/in/TheOfficialAdiTwitter: https://twitter.com/The_OfficialAdiTimeline00:00 Empowering Women in India00:12 The Reality of Influencers in India00:47 Facing Hate and Challenges01:44 Early Life in Russia03:04 Educational Journey05:49 Transition to Marketing08:27 Starting a Career in Marketing11:59 Navigating the Indian Job Market14:48 Financial Independence15:04 The Evolution of Marketing16:10 Founding DRM16:50 The Mission of DRM23:44 Cost Per Action Model25:17 Influencer Marketing Strategies33:19 SEO and AI: The Future42:44 Business Growth43:23 Influencer Collaborations43:37 Brand Control and Creative Freedom44:51 The Journey of an Influencer45:07 From Entrepreneur to Influencer46:36 Navigating Cultural Expectations48:23 Facing Online Hate and Privacy Concerns50:10 Reevaluating the Influencer Path51:35 Empowering Women Through Influence58:50 Work-Life Balance: Myth or Reality?01:06:54 Women Empowerment01:10:53 Personal Branding vs. Company Branding01:15:03 Monetizing as a Micro-Influencer01:21:01 Public Speaking and Personal Growth01:22:30 Future Goals for DRIM and Personal Aspirations

Neel is the Co-Founder at Clueso. Founded in 2023, Clueso is revolutionizing product education by enabling companies to create high-quality instructional videos and documentation in minutes. Their AI-powered platform transforms simple screen recordings into professional-grade content, streamlining customer onboarding and employee training.In this episode, we delve into the evolution of customer education in the AI era.

• The inception of Clueso and its mission to simplify content creation.
• How AI is reshaping the landscape of product tutorials and documentation.
• Strategies for startups to effectively educate their user base.
• The challenges and triumphs of building a tech company from the ground up.

Neel also shares his entrepreneurial journey—from leading a Hyperloop team in college to co-founding Clueso and participating in Y Combinator's W23 batch. We discuss the impact of AI on content creation, the importance of customer feedback, and insights into scaling a startup in today's competitive landscape.

Dhruv is the Co-Founder & CEO @ Middleware. Founded in 2022, Middleware is building the productivity OS for engineering leaders to eliminate the obstacles that hinder tech teams, maximize developer potential and foster a more fulfilling work environment.

Yash is the Co-Founder & CTO @ Nova Benefits. Founded in 2020, Nova Benefits helps companies get the best-in-class group health insurance plans and wellness benefits for their employees.