Impressions, likes, followers - they might look good in a dashboard, but do they move the needle?

In B2B marketing, it’s time to stop celebrating surface-level stats and start focusing on the numbers that actually build pipeline and revenue.

In this episode, we’ll break down the difference between vanity metrics and value-driven KPIs, help you reframe how you measure marketing success, and give you a framework for aligning marketing data with sales impact.

Whether you’re reporting to a CEO, managing a team, or trying to prove the ROI of your strategy - this episode will help you track what matters and ditch what doesn’t.

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Your B2B website isn’t just a digital brochure - It’s your hardest-working sales rep.

But if it’s underperforming, it’s not just “not helping” - it’s silently killing your growth. In this episode, we unpack why so many B2B websites fail to convert and how to fix it.

From unclear messaging and clunky UX to weak calls-to-action, we’ll show you how to spot conversion bottlenecks, optimise every touchpoint, and speak directly to your ideal buyers.

Whether you’ve invested thousands or built it yourself, this episode will equip you with clear strategies, simple frameworks, and real-world examples to transform your site into a high-performing, 24/7 pipeline generator.

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In a world where customers expect transparency and values alignment, staying silent is no longer safe. In this episode, we dive into the evolving expectations for B2B brands to speak up - not just on social issues, but on matters of industry ethics, innovation, sustainability, and internal culture.

You’ll learn why silence sends a message (even if you don’t intend it to), how to choose what to speak up about, and how to craft messages that are authentic - not performative. We’ll unpack real-world examples, common missteps, and give you a framework for leading with courage, clarity, and care.

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Think you need a massive marketing budget to make waves in B2B? Think again.

In this episode, we're debunking the myth that only big spenders win. We’ll explore how lean teams are driving serious results by being resourceful, data-led, and focused on what truly moves the needle.

From building high-converting content strategies without paid ads, to tapping into partnerships, automations, and clever audience insights - this is your guide to doing more with less.

Learn how to prioritise high-impact channels, repurpose like a pro, and turn scrappy ideas into scalable success stories.

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Referral programs aren’t just for B2C or small businesses. In B2B, they can be a game-changer, driving high-quality leads, shortening sales cycles, and building trust faster than any cold outreach.

In this episode, we’ll break down how to create a referral program that motivates your happiest customers to advocate for you authentically, without breaking your budget.

You’ll learn strategies to structure rewards, identify your referral champions, and measure success, all while strengthening your client relationships.

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In many B2B companies, sales and marketing operate like two separate worlds - often pointing fingers at each other when targets aren’t met.

But the truth? When these teams align, magic happens. In this episode, we’ll explore practical strategies to break down silos, unify goals, and create a seamless buyer journey that accelerates deals and boosts revenue.

Whether you’re a marketer frustrated with lead quality or a sales rep tired of irrelevant leads, this episode offers actionable insights to get both teams rowing in the same direction.

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Personalisation isn’t just a trend, it’s a B2B necessity. Modern buyers expect more than cookie-cutter campaigns and generic sales funnels. From the moment a prospect opens your email to the day they sign a contract (and beyond), they want to feel seen, understood, and valued.

In this episode we unpack what it really means to deliver B2B personalisation at scale. You'll learn how to move past surface-level tactics like “Hi {First Name}” and create experiences that feel tailor-made - without burning out your team.

We’ll dive into how leading companies are leveraging data, segmentation, and automation to drive relevance and results. Whether you're nurturing 100 leads or 10,000, this episode will help you build smarter, more human marketing strategies that convert and retain high-value clients.

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In this episode, we dive into the rising trend of staff becoming the face of brands on social media - and why it’s working.

From creating authentic, relatable content to building community trust and loyalty, staff-led content is reshaping the way brands show up online.

We’ll explore both the benefits and the risks of making your team the star of your brand’s feed, with real-world examples like Fayt the Label, Remmie by Riley, All For Mimi, and Jas Handmade.

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AI isn’t coming for your job - but it is changing how you do it.

In this episode, we unpack how AI tools, like Canva’s new AI code generator, are transforming productivity, creative workflows, and even the way we build software. From marketing to development, AI has become a co-pilot, not a replacement. But here’s the catch: you still need to understand the basics. Whether it’s writing code or evaluating AI-generated copy, relying blindly on tech without foundational skills can lead to insecure, ineffective, or downright broken outputs.

This is a conversation about balance - how to embrace AI as a time-saving partner while still investing in learning, critical thinking, and strategic execution.

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Chloe and Derek dive into the often-overlooked side of digital marketing and online business: data protection. With privacy laws tightening and consumers becoming more aware of how their information is used, protecting customer data is no longer optional - it’s a business necessity.

In this episode, we break down what data protection really means, why it matters more than ever, and how to implement best practices to build trust and stay compliant.

Whether you're collecting emails or running full-blown digital campaigns, you need to know how to manage data responsibly. If you want to keep your brand trusted and future-proof your business, this episode is essential listening.

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