the Advertising Diversity Podcast by Diego Lastra

After a long hiatus, we're back with a new logo and a new name!

For our first episode of the second seaosn, we have a fascinating conversation with two of my favorite people in the industry: Tracy Chavez of Starcom and Yareli Esteban of Strategar. We talk about how consumers are changing and evolving, the challenges retail is facing from every angle, and how media strategy and our understanding of consumers has to adapt, among many other fascinating subjects.

Please follow us at https://www.facebook.com/Advertising-Diversity-Podcast-609140862617389/ and on Twitter at @adversitypod, and leave your comments and feedback. Let's talk about advertising!

The first episode of the year is a conversation with Matías Jaramillo, our Director of Digital Initiatives and all around great guy. We talked about how agencies and clients approach digital, what "digital" means today, the rise of new technologies and how they can be used creatively and more.

Let me know which of the following digital marketing subjects you'd like us to discuss in a future episode in the comments below:

- Content Marketing

- Wearables

- Value added to drive conversations

- In-app advertising

- Virtual Reality

- Native advertising

- The Internet of Things

Please follow us on Facebook at https://www.facebook.com/Adversity-Podcast-609140862617389/ or Twitter at @adversitypod

In the 10th episode of the Adversity Podcast, Gonzalo López Martí of LMMiami tells us about his background working in large agencies and the transition to operating a small boutique shop, his approach to creativity and the fun of creating a new brand.

Here are some samples of his work:

Naming & branding: [http://www.parlamobile.com/](https://urldefense.proofpoint.com/v2/url?u=http-3A__www.parlamobile.com_&d=DwMFAw&c=9wxE0DgWbPxd1HCzjwN8Eaww1--ViDajIU4RXCxgSXE&r=dLCJvQpT3o77Fo39Re5zUGskN61WeIfkdlGBo7YwqWE&m=_1cvMsweadl3pyV5AU8u9kVWvKJyqmuWONl2Kfes8aw&s=StxZ6K6m8gdd4p7VSrOsQvaBZMG95pmiyfNR0EfxyoM&e=)

Integrated: [https://vimeo.com/41580781](https://urldefense.proofpoint.com/v2/url?u=https-3A__vimeo.com_41580781&d=DwMFAw&c=9wxE0DgWbPxd1HCzjwN8Eaww1--ViDajIU4RXCxgSXE&r=dLCJvQpT3o77Fo39Re5zUGskN61WeIfkdlGBo7YwqWE&m=_1cvMsweadl3pyV5AU8u9kVWvKJyqmuWONl2Kfes8aw&s=_UPXFu7Ih2t0j4wJYH5sm592Lp9PXjeiDjv6aL6Kfq0&e=)

Social content: [https://vimeo.com/116865310](https://urldefense.proofpoint.com/v2/url?u=https-3A__vimeo.com_116865310&d=DwMFAw&c=9wxE0DgWbPxd1HCzjwN8Eaww1--ViDajIU4RXCxgSXE&r=dLCJvQpT3o77Fo39Re5zUGskN61WeIfkdlGBo7YwqWE&m=_1cvMsweadl3pyV5AU8u9kVWvKJyqmuWONl2Kfes8aw&s=HeAG4Ewnny40RFseVL0-MJM8VB01ETPAduyvLg7KsJs&e=)

Experiential:

Social & experiential:

Theme music: April by Poor Genetic Material. Many thanks to the band for letting me use their music. Available on iTunes, Amazon, Spotify and other music retailers.

Launching a new print title is never easy - and it's even more complicated when you're targeting Latinos in both English and Spanish. I had the good luck to talk to Sylvia Banderas, Publisher of Hola! USA about the current print landscape, her efforts to promote diversity within the pages of the magazine, and what lies ahead.

For this episode, I met with Danny Braught and Max Fuerst of Lokal Media House. LMH is a small, very agile production company that specializes in creative solutions for a streaming and social world. We had a great conversation about their approach to production, difficult clients, where technology is going, and, believe it or not, skateboarding.

In our seventh episode, we talk to Jack Hobbs, a legend of the Spanish radio industry, who two years ago left Univision radio to launch reVOLVER - a podcast network. We talk about his experiences in the industry, what makes podcasts so attractive to advertisers and listeners, the potential of the medium and how it will evolve. And of course, about reVOLVER, where shows like the amazing Wrongful Conviction, El Show de Piolín, Alex Vega and Roadtrippin' with R.J and Channing have found a home and a faithful audience.

*** Please consider contributing to the Dream Fund to help members of our community who were affected by Hurricane Harvey. Donations can be made here: https://aafdallas.org/event/art-science-neuromarketing/ ***

I met with Suzanne La Forgia, VP of Advertising Sales at Captivate and President of the Dallas chapter of the AAF to talk about what the AAF does, how it promotes diversity, and some of the cool technology her company has in the OOH space. The AAF is a great organization that helps connect people in our industry, recognize talent and achievements and present a unified front to the government and other organizations.

I experimented with new recording equipment and the podcast sounds much better now. Please send me your thoughts, feedback and suggestions to [email protected], follow us on Facebook at https://www.facebook.com/Adversity-Podcast-609140862617389/ or on twitter @adversitypod. Thanks for listening!

I recently met with my good friend Yareli, President, Founder and CEO of Strategar. She's done everything...in her 18 years in the industry, she's worked with all kinds of companies and clients, as a vendor, as an agency, as a client, as a consultant. So I asked her to share some of her experiences.

Today we talk to John Costello - an all around awesome human being and a producer with many years of experience (to give you an idea, he has one of those gigantic, ancient U-Matic tape machines in his office as a memento of his early days). We talked about the world of production, how it's evolved in the last couple of decades, the impact of digital, a nightmare shoot involving a robot shark and a seal, and karaoke videos - yes, karaoke videos.