Absolutely everyone is having a hard time recruiting the right candidates right now. Most business owners and HR folks don't know the best tools to use... that's because they're not thinking with their marketing hats.

We're going to outline the 3 best pieces of technology/tools for recruiting great candidates and discuss why job boards are a deadzone!

Everything in your business comes down to what your core proposition is... and here's a hint- it's likely not what anyone outside your organization would guess that it is.

Today we're going to discuss the top 3 reasons advertising efforts fail and what you should do to make them work next time!

Be a builder of systems- that’s the Disney way and it should be your way too.

Everything in your business should be so well systematized that it can not only function without, but thrive.  That should be your goal.

We examine a famous campaign from advertising history, and what it means for your business.

Claude Hopkins truly was in a league of his own from an advertising standpoint, and he's the inspiration for our episode today.

When you struggle to differentiate yourself from your competitors, you may benefit most by stopping the battle to pretend to be different and instead focus on selling your category as a whole.

***audio warning, this was recorded in the car and so the audio quality is much lower than normal***

IN THIS AUDIO TAKEN FROM A PRE-RECORDED TRAINING, YOU'LL LEARN 3 KEY TRENDS OF 2021.  

Discover what your consumers want to see in your video content in 2021.  Discover the #1 criteria consumers now use to pick a business.  Discover the one new tactic that your business needs to use!

We continue our series on business models to discuss the number one thing that Google does that you should implement right away.

If you haven't heard of OKRs, then that needs to change today!

Cornelius Vanderbilt, Walt Disney, Steve Jobs, and the secret business strategy that allowed these great individuals to build not only a business but an empire- this is our topic in this episode.

You can do it too, and the strategy we discuss is one tool to help get you there.

Whether you're a business that's been around for decades, or someone just starting out, the business model canvas is an essential tool for maximizing your profits and impact on the world.

Email us at [email protected] and we'll send you the template we use.

In this final video in this series on Intent-Based Branding, we outline the 3 simple steps to social media domination.