As we usually release episodes every two weeks, we've been receiving requests around upping our episode frequency so we’re officially moving to a weekly schedule. We’ll still have external guests on a bi-weekly basis, but we’re going to start supplementing those episodes with our Inside the Strategy live sessions. These are sessions we host on Twitter live, but we're packing them up for the pod. In this episode, we dive into what it means to play the long game in marketing. 

In this episode, we sit down with Kimberly Beck – The Head of Wealth Marketing at Envestnet. Kimberly and Alex go way back to the BlackRock days where they both worked within the marketing organization. We had the opportunity to learn from her a bit and her experience in crafting communications strategies for advisors is unmatched. We dive into a bunch of topics, but most importantly the biggest trends within advisor tech – what she’s seeing at Envestnet and how advisors can plan for a big 2021. 

As we usually release episodes every two weeks, we've been receiving requests around upping our episode frequency so we’re officially moving to a weekly schedule. We’ll still have external guests on a bi-weekly basis, but we’re going to start supplementing those episodes with our Inside the Strategy live sessions. These are sessions we host on Twitter live, but we're packing them up for the pod. In this episode, we dive into when it make sense to use marketing automation in your communications. 

In this episode, we sit down with Daniel Crosby – the Chief Behavioral Office at Brinker Capital. Daniel is also a best-selling author and author of the Behavioral Investor, The Laws of Wealth and a few others. I’m incredible excited for this episode  - Daniel is someone who I have followed for a while and he was actually intro'ed to me by one of our clients and I’m glad he was. The episode is data-packed, we get into the mind of the investor and how you can shape your communication strategy around their daily behaviors. This is our conversation with Daniel Crosby.

As we usually release episodes every two weeks, we've been receiving requests around upping our episode frequency so we’re officially moving to a weekly schedule. We’ll still have external guests on a bi-weekly basis, but we’re going to start supplementing those episodes with our Inside the Strategy live sessions. These are sessions we host on Twitter live, but we're packing them up for the pod. In this episode, we dive into questions we get from clients specific to social media. 

As we usually release episodes every two weeks, we've been receiving requests around upping our episode frequency so we’re officially moving to a weekly schedule. We’ll still have external guests on a bi-weekly basis, but we’re going to start supplementing those episodes with our Inside the Strategy live sessions. These are sessions we host on Twitter live, but we're packing them up for the pod. In this episode, we dive into questions we get from clients specific to lead generation vs. brand awareness.

In this episode, we sat down with Patrick Brewer. Patrick is the founder and CEO of SurePath Wealth, an RIA down in Austin. He’s also the founder of Model FA – a consulting company that helps RIAs on the marketing, business development, and practice management side of things. I really wanted to dive into what advisors are doing wrong from a business development perspective and Patrick ended up breaking it down in an incredible way – covering what small, medium, and large RIAs should do going forward. This one gets into the nitty gritty and he covers some tactical things you can implement tomorrow. 

In this episode, we sat down with Scott Brown. Scott runs Keiron Partners, a $1B practice in Orlando, he’s also an author and podcast host. This is truly one of the more inspiring conversations we’ve had on the podcast. After a packed day, we recorded it after hours, and Scott did not disappoint. We dive into how he’s built his practice to what it is today and got his thoughts on what it takes to scale a team to the size he has. Scott is unfiltered and brings insights across marketing, sales, business development, and management. This is our conversations with Scott Brown.

In this episode, we sat down with Ashby Daniels, a Financial Advisor at Shorebridge Wealth Management, and also the author of Medicare Simplified: What Retirees Need to Know About Medicare in 100 Pages or Less. We wanted to sit down with Ashby because he just finished his first book and the idea of producing a book for your marketing efforts is one that pops up a good amount in our conversations with advisors.. We got the full blueprint for creating a book – including how to decide if it’s right for you, the writing process, and the post-production process.