The Affluent CEO Show: She didn't build the wrong life. She just built it as the wrong woman.

Scaling a business isn’t about adding more to your plate — it’s about becoming the woman who creates 10× impact with less effort. Yet, too many high-achieving entrepreneurs get caught in what I call “The Mind Trap.” 

In this episode, I unpack:
 ✨ Why chasing 2× growth by working harder keeps you stuck in cycles of exhaustion
 ✨ How busyness gets confused with progress — and why that illusion kills true scaling
 ✨ The missing link most strategies overlook: identity and energetic embodiment
 ✨ How shifting out of the Mind Trap unlocks longevity, freedom, and exponential growth 

The truth? Strategy alone won’t take you to your next level. Your new identity will. 

If you’re ready to stop grinding for short-term wins and start building sustainable, soul-aligned success, this episode will give you the clarity (and the permission) to step into your next level. 

In this episode, I sit down with Adriana Brusi — powerhouse entrepreneur, event strategist, and founder of Crowds Now, a platform transforming the way brands build trust, visibility, and sales. 

From becoming Hong Kong’s youngest director at just 16, to managing high-profile events and leading marketing campaigns across Australia, Adriana has spent decades mastering the art of attracting the right audience. But when COVID hit, she saw small businesses struggling — not from lack of effort, but from trying to buy attention instead of building trust. 

We dive into: 

• Why social proof is the ultimate currency in today’s digital economy.
• How Crowds Now connects everyday people with brands they genuinely love — creating authentic advocacy while giving them an income stream.
• The emotional psychology behind why people follow the crowd (and how to make your brand the one they flock to).
• The importance of ikigai in building a business that’s profitable and purposeful.
• Why money doesn’t change you — it amplifies who you already are.

Adriana’s mission goes beyond profit: she’s on a mission to help businesses rise while empowering individuals to keep their lights on and food on the table. This conversation is equal parts strategy, inspiration, and real talk for anyone ready to create genuine brand impact.
 
🔗 Listen now to learn how to turn your audience into a loyal, excited crowd , without wasting money on ads that don’t convert.
 

In this fiercely honest and soul-stirring episode of The Affluent CEO Show, Yuliana sits down with Raffy Sgroi—leadership strategist, business consultant, and President of APFACTS—to unpack two powerful words often used and misunderstood: equality and inclusivity. 

From male-dominated boardrooms to navigating cultural bias as a woman with an accent, Raffy and Yuliana open up about their personal stories of being underestimated, overlooked, and labeled—simply for showing up as women. 

Together, they dive deep into: 

🔹 Why inclusivity is more than ticking a box
 🔹 How equality means access—not just presence
 🔹 The difference between brotherhood and sisterhood in leadership dynamics
🔹 The silent bias women face in corporate spaces—and even from other women
🔹 How to challenge the system without abandoning your authenticity
🔹 The power of sisterhood and the importance of finding your tribe 

Raffy also shares how she’s transforming the Australian automotive industry from within—bringing 40% female trainees into a once-exclusionary space—and why real change starts when women sit at the front row, unapologetically. 

This is an episode for every high-achieving woman who has ever felt too much, not enough, or just plain tired of trying to belong in rooms not built for her. 

 Connect with Raffy Sgroi: 

Website:  https://sageadvice.au/ 
Instagram: https://www.instagram.com/raffy_sgroi 
LinkedIn:  https://www.linkedin.com/in/raffysgroi-sageadvice/ 

In this raw, radically inspiring episode of The Affluent CEO Show, Yuliana sits down with Saara Jamieson, founder of Cool Beans Underwear—the world’s first testicular cooling and supportive underwear registered as a medical device. 

But this isn’t just a business success story. It’s a deeply personal mission born from Saara’s three-and-a-half-year infertility journey and the heartbreaking experience of multiple miscarriages. As a former cancer researcher, she turned her scientific background and personal pain into purpose—creating a product that not only enhanced sperm health but is now revolutionising men’s health globally. 

Saara shares: 

• The emotional moment her husband created a DIY prototype on the couch
• Why sperm health is everyone’s business—and what’s not being said
• How storytelling (not stats) became her most powerful business strategy
• Her transition from scientist to CEO—and the mindset shifts it demanded
• The vital role of relationships, contractors, and honest conversations in startup growth

This conversation goes far beyond underwear. It’s about breaking taboos, believing in yourself when no one else does, and building a business that truly saves lives.
 
🔗 Connect with Saara:
 
 http://coolbeansunderwear.com 
 https://www.linkedin.com/in/saara-jamieson/ 

 📧 [email protected] 
 

There’s a silent cost to being the capable one. 

You hit the milestones.
 You built the business.
 You became the one everyone could count on. 

But somewhere along the way, your nervous system forgot how to receive. 

In this episode, I’m pulling back the curtain on the hidden blind spot so many high-performing women carry: the over-functioning that looks like power, but is actually protection. 

This episode is a reclamation.
 
Not of your achievements, but of your ability to feel soft, supported, and safe… even as you scale.
 

In this powerful episode of The Affluent CEO Show, host Yuliana sits down with the bold and brilliant Kim Allen—CEO, construction business owner, and unapologetic advocate for women claiming their voice in male-dominated spaces. 

Kim shares how she went from being "the missus behind the scenes" to leading a thriving construction company with a team of 25, co-founded with her husband. From shifting identity in a business branded with his initials to rebranding herself as Mrs. Kim Allen, she opens up about the internal work, emotional grit, and structural boundaries required to be both feminine and firm in leadership. 

🔥 Key Highlights: 

• How Kim demanded respect in a male-dominated industry by owning her name and voice
• The mindset shift from invisible partner to empowered CEO
• Creating boundaries and self-care systems to prevent burnout
• The reality of juggling motherhood, leadership, and personal well-being
• Her message to women building businesses from scratch: start small, schedule smart, and own your growth

Whether you're building from the ground up or leading a multi-6-figure team, Kim’s story is a reminder: you don’t have to become “one of the boys” to lead powerfully—you just need to own your place at the table.

Get in touch with Kim Allen on  https://mrskimallen.com.au/ 

What happens when everything you thought mattered is stripped away in an instant? 

In this deeply moving episode of The Affluent CEO Show, I sit down with powerhouse accountant and business mentor Coco Hou, whose story will stir your soul and awaken something deep within. 

Originally from China, Coco built her life in Australia, climbed the corporate ladder, and then took a leap of faith during the GFC to start her own firm. But nothing could have prepared her for the tragedy that would shape her the most—losing her husband overnight and becoming a single mother with two young daughters, one just five months old. 

This conversation is not just about business. It’s about identity, grief, motherhood, resilience—and what it really means to rise in alignment with your soul. 

If you've ever doubted your ability to start over, lead boldly, or rise after a fall, this one is for you. 

You’re doing all the right things, but still not seeing the results you know you’re capable of? 

It’s not a strategy issue.
It’s not a motivation issue.
It’s what’s happening beneath the surface. 

In this episode of The Affluent CEO Show, I reveal the 10 most overlooked self-sabotage patterns that silently keep even high-performing women stuck and the real reasons why they’re so hard to break. 

⚠️ These patterns are sneaky.
 They wear masks like “perfectionism,” “humility,” “discipline,” and “service.”
 But what they’re really doing?
 👉 Dimming your power
 👉 Draining your energy
 👉 Delaying your next level of wealth and impact 

And maybe the most painful part?
You’ve been taught to glorify them.
To believe struggle means you’re doing it right. 

💔 “Work hard, play hard”
 💔 “No pain, no gain”
 💔 “Be humble, give more, ask less” 

But what if those were lies?
What if your ease was your edge?
What if your business was never meant to prove your worth, but to express your truth? 

🧠 In this episode, you’ll learn:
 • The unconscious beliefs running the show behind your hustle
 • Why traditional advice reinforces burnout cycles
 • How to shift from self-sabotage into self-leadership
 • The role of identity, feminine energy, and soul remembrance in scaling 

💌 PLUS - I’m gifting 5 complimentary Soul Strategy Breakthrough Sessions (valued at $5K) to listeners ready to reclaim their power and scale with alignment, not burnout. 

✨ To apply:
 Send an email to [email protected] with the subject line “Soul Strategy Breakthrough” and tell me why you’re ready for your next chapter. 

In this inspiring episode of The Affluent CEO Show, Yuliana sits down with Cat Harding, co-founder of PonyUp for Good—a purpose-driven social enterprise that’s transformed over one million pieces of end-of-life technology into meals for people in need. 

Cat opens up about her 20+ year corporate career, the identity crisis that led her to leave a high-paying job with nothing lined up, and the pivotal moment that birthed her mission-led company. From battling imposter syndrome to navigating a late ADHD diagnosis, Cat’s journey is one of resilience, reinvention, and choosing meaning over status. 

Together, we dive into: 

• 💻 How PonyUp for Good partners with corporates to reduce landfill and feed communities
• 🚨 The real definition of failure—and how staying “safe” kept Cat stuck
• 🧠 Embracing neurodiversity and rewiring outdated beliefs around productivity
• 💚 How defining your own version of success can change everything
• 🌱 What it means to build a head and heart business model
• 🌍 The environmental impact of tech waste—and how circular economy models can change the world

Whether you’re standing at a career crossroads or craving deeper alignment in your business, Cat’s story is a beautiful reminder that it’s never too late to take the leap—and build a legacy that feeds both the planet and the soul.
 
💡 Key Quote:
 
"Failing looked like staying in a job I hated. Taking the leap was the start of truly living." — Cat Harding
 
🔗 Connect with Cat Harding:
 
https://www.linkedin.com/in/catharding/

https://www.linkedin.com/company/ponyup-for-good 

https://www.facebook.com/ponyupforgood

https://www.instagram.com/ponyupforgood 

In this powerful episode of The Affluent CEO Show, we’re deconstructing one of the most damaging lies in entrepreneurship: that more success must come with more stress, more sacrifice, and more of your soul on the line. 

If you've been hitting income milestones but secretly feel exhausted, resentful, or like you're one step away from burnout... this conversation is for you. 

I share the story of a high-achieving client who looked successful on paper—but was quietly scaling from depletion, not overflow. And I reveal the unconscious patterns that keep visionary women stuck in survival mode even while their businesses grow. 

You’ll also be introduced to my S.H.I.F.T.™ Framework, a soul-aligned strategy designed to help you scale sustainably, reclaim your time, and build a business that runs beautifully without you. 

We’ll explore:

• The Myth of More: Why revenue growth doesn’t always mean real success
• The Cost of Force: The hidden toll of scaling without systems that honor your energy
• The Sovereign Shift: How to rewire your business from strategy and soul
• The 5 pillars of the S.H.I.F.T.™ Framework that create effortless expansion

If your body is whispering yes... if you're done being the engine and ready to rise as the visionary. There’s a deeper invitation waiting.
 
💌 Book a Complimentary Clarity Call
If you’re ready to explore whether we’re the right match to co-create your next level:  Email [email protected] with SHIFT in the subject line.
Let’s have a spacious, soul-deep conversation about what you truly desire—and how your business can start honouring that.