The Affluent CEO Show: She didn't build the wrong life. She just built it as the wrong woman.

In this episode of The Affluent CEO Show, Yuliana Francie sits down with Dr. Chantal Lunderville from Orange County, California — a former physician who walked away from the traditional medical path after years of intense training and burnout.

After investing over a decade in education and accumulating significant student debt, Dr. Chantal found herself deeply questioning the life she had worked so hard to build. Despite being passionate about women’s health, she realized she was advising patients to live healthy, balanced lives while she herself was exhausted, skipping meals, and running on empty.

At 33, she made a courageous decision: to step away from the path everyone expected her to follow and begin creating a life aligned with her values, health, and vision for the future.

In this powerful conversation, Dr. Chantal shares the moment she chose herself, the fears that came with leaving a prestigious medical fellowship, and how she began building a business from the ground up while redefining what success truly meant for her.

This episode is a reminder that success is not about following someone else’s checklist — it’s about discovering your own North Star and having the courage to design a life around it.

In this episode of The Affluent CEO Show, Yuliana sits down with Marina Ivanov, founder of Apex Transit Solutions, to explore what it truly means to own your power — especially as a woman leading in a traditionally male-dominated industry.

Yuliana opens with a deeply personal reflection from her corporate years in supply chain logistics, sharing the moment she realized she was the only woman in a room of eleven men — a wake-up call that ultimately changed the trajectory of her life.

Marina shares her journey of building Apex Transit, navigating fear, visibility, and self-doubt, and the courageous decision to stop playing small. Together, they unpack the invisible barriers women often face in leadership, from shrinking themselves in business conversations to hiding behind others’ names, and how reclaiming sovereignty becomes the gateway to real impact.

This conversation is a powerful reminder that leadership isn’t about performance — it’s about presence. It’s about stepping into your authority, trusting your voice, and recognizing that the power to create your life already lives within you.

Marina leaves listeners with a moving message: every dream carries purpose, and when you choose to fully own your power, you don’t just change your own world — you create ripple effects that transform communities, teams, and lives.

In this powerful episode, Yuliana Francie declares the symbolic death of hustle culture and invites listeners into a new paradigm of success rooted in sovereignty, embodiment, and alignment.

Sharing her personal journey from high-achieving burnout to identity-led expansion, Yuliana explores why strategy alone isn’t enough — and how hustle conditioning, metric obsession, and over-functioning keep women trapped in survival mode.

You’ll discover why your nervous system sets your revenue ceiling, how to shift from operator to orchestrator, and what it truly means to build success without self-abandonment.

This episode introduces Yuliana’s Embody. Elevate. Expand. framework and marks the beginning of a global activation centered on women supporting women.

If you’re ready to redefine success on your own terms, this conversation is for you.

Download the first two chapters of Embody. Elevate. Expand. free at join.yulianafrancie.com/book

In this powerful episode of The Affluent CEO Show, Yuliana sits down with Simone Boer for a deeply honest conversation about what happens when high-achieving women reach a crossroads in business and life.

If you’ve ever felt overwhelmed by everything on your plate… questioned whether you still love what you’re building… or struggled with the belief that you’re not doing enough — this episode is for you.

Simone shares her journey from corporate life into entrepreneurship, and how she consciously re-engineered her business around freedom, family, and fulfillment — including her bold belief that the less she works, the more she earns.

Together, Yuliana and Simone unpack:

✨ How to redesign your business around your ideal life (not the other way around)
✨ Why your beliefs quietly shape your income, energy, and capacity
✨ The hidden ways high achievers sabotage themselves (procrastination, overloading, analysis paralysis)
✨ A simple “plate exercise” to identify what’s truly serving you — and what’s not
✨ How to apply a powerful version of Pareto’s Law: finding the 4% that creates 64% of your results
✨ Knowing when it’s time to pivot, pause, or simplify — without making it mean you’ve failed
✨ Why chasing too many goals at once keeps you stuck (and how to build momentum with one focused priority)
✨ Letting go of the “I’m not good enough” story by lightening your load and asking for support
✨ Practical strategies for managing timelines, energy, and expectations as a driven woman building multiple visions
✨ And Simone’s beautiful reminder: stay true to yourself — your heart never leads you wrong

This conversation is packed with grounded mindset shifts and practical tools you can implement immediately — especially if you’re navigating burnout, expansion, or a season of change.

In this episode of The Affluent CEO Show, Yuliana is joined by Melissa Ng (New York), founder of Malu Journey, for an honest conversation about high-achieving women who look successful on paper, but feel exhausted, anxious, and never “enough” inside.

Together, they unpack how immigrant and Asian cultural conditioning (hello, “tiger mom” expectations) can wire us to equate worth with output, glorify hustle, and chase approval through achievement. Melissa shares her turning point after motherhood, postpartum depression, and layoffs—despite being a top-performing global partner—when her identity cracked and she realised her mantra had been: “If I can, I must.”

They explore why coaching alone can sometimes bypass the root cause, and why true transformation requires inner work first—healing identity, nervous system patterns, family scripts, and self-worth—before setting new goals. Melissa explains how Maloo Journey integrates therapy modalities and coaching to help women stop compartmentalising their healing and start building a life rooted in alignment.

The episode closes with a powerful reminder: it’s never too late to choose yourself—and change can start with one small micro-move today.

If you’re a solopreneur who’s grown “the business baby” with your own hands, delegation can feel terrifying—like everything will fall apart the moment you let go. In this episode of The Affluent CEO Show, Yuliana Francie sits down with Lisa Morey, founder of Mint Agency, to unpack what it really takes to scale sustainably: processes, procedures, and programs.

Lisa shares how her passion for building happy, structured workplaces turned into a business during COVID, and why most entrepreneurs don’t need more hustle—they need a centralised system, clear expectations, and a team that can actually follow a repeatable workflow. You’ll learn why “leading by example” is non-negotiable, how to avoid constantly changing the rules, and how tools like a CRM can save hours of wasted time and prevent staff from being set up to fail.

If you’ve been resisting structure because you think it will take away your freedom—this episode will reframe that: the right systems create freedom.

What if the numbers you’ve been avoiding are actually the key to your freedom?

In this powerful and soul-stirring episode of The Affluent CEO Show, Yuliana Francie sits down with CPA, entrepreneur, and transformational guide Nancy Benet for an honest conversation about business numbers, personal responsibility, energetics, and what effortless success really looks like.

Nancy shares her extraordinary journey—from five failed businesses, $650,000 in debt, divorce, and raising four children with almost nothing… to building a multi-million-dollar CPA firm, owning commercial property, and creating a deeply fulfilling life on her own terms.

This episode is a reminder that success isn’t just about hustle or manifestation alone—it’s about the integration of numbers, mindset, and energy.

✨ In This Episode, You’ll Learn:

• Why numbers are the heartbeat of your business—and how they quietly tell the truth about where you’re going
• The moment Nancy stopped being a victim and took radical responsibility for her life
• How to use financial data not for judgment, but for clarity, alignment, and better life decisions
• Why avoiding your numbers keeps you stuck—and how the right advisor can “paint the picture” for you
• The real relationship between logic and energetics in business
• Nancy’s simple but powerful 4-step framework for effortless success:
  1. Intend what you truly want
  2. Manage your state through gratitude
  3. Take small, consistent baby steps
  4. Release control and allow support
• How to embed spirituality into everyday business decisions—without losing practicality
• A powerful reminder for every female entrepreneur: you are not stuck, and you are far more powerful than you think

💭 Key Takeaway:

Success is not a destination—it’s the journey of becoming who you truly are.
 When you stop resisting, stop blaming, and start trusting both the numbers and your inner guidance, business can become calm, meaningful, and expansive.

In this episode, Yuliana sits down with scaling coach Sarah Dumas, who has helped grow 10 companies from $30M to $1B. Sarah breaks down why many women entrepreneurs get stuck not because they lack tactics, but because they’ve over-complicated their business—and their nervous system can’t yet hold the next level.

You’ll hear how hustle creates a revenue rollercoaster, what it means to become the version of you who can hold 7–8 figures, and Sarah’s practical take on “work-life balance” through a family-first business model. She also shares the simple “be–do–have” framework (and a relatable gym-resolution example) to explain why identity work is not fluff—it’s the foundation for sustainable growth.

In this episode, we cover:

• Why strategy isn’t the real bottleneck (and how over-strategizing creates confusion)
• Nervous system regulation + money capacity (why income can feel like a rollercoaster)
• The shift from hustling for success to becoming the success
• A family-first approach to scaling without guilt
• Identity work using the “be–do–have” model

Want it even shorter (like 2–3 lines for Spotify), or do you want a punchier version with a stronger hook?

In this episode of The Affluent CEO Show, Yuliana Francie speaks with Julie Matzen, a marketing veteran with 27+ years of experience and the founder of Borderline—a platform connecting entrepreneurs with senior-level advisors without the cost or commitment of a full agency.

Julie shares her journey from corporate life to entrepreneurship, the reality of bootstrapping versus raising capital, and why many founders struggle when scaling too fast. She offers grounded insights on marketing strategy, storytelling, and the importance of understanding your customer before spending on ads.

This conversation also explores the emotional side of entrepreneurship—panic, cash-flow fear, decision paralysis—and why having expert support early can save both time and money.

In This Episode

• Why Borderline was created and who it’s for
• The truth about investor money vs. bootstrapping
• Why marketing starts with story, not ads
• How to think about funnels, customer experience, and retention
• The biggest mindset shift when leaving corporate life

 Connect with Julie Matzen on https://www.instagram.com/the.boarderline/

In this episode of The Affluent CEO, Yuliana sits down with Anni Eza, a co-founder of Seeds of Bliss, a healer for high-achieving women and leaders who are ready to slow down, reconnect with their truth, and build a life and business that feel truly aligned.

Anni shares the story behind Seeds of Bliss, the movement she co-founded with her husband to support humans in remembering that they deserve a happy, healthy, and fully expressed life. She speaks to the reality of burnout in powerful women, why linear, masculine productivity doesn’t work for cyclical beings, and how slowing down can actually increase productivity, clarity, and fulfilment.

You’ll hear about her 3-stage process for transformation:

• Radical Acceptance – getting honest about where you are without guilt.
• Inner Gardening – dismantling conditioning from family, society, and the workplace.
• Crafting a New Reality – rebuilding your life and work around your true needs, gifts, and values.

Anni also redefines soulful success as the bridge between your natural gifts and what you offer the world — creating both financial freedom and the freedom to be who you really are.