The Affluent CEO Show: She didn't build the wrong life. She just built it as the wrong woman.

For many high-achieving women, the idea of “effortless success” feels almost offensive.

Because we were taught that success comes through endurance.

Work harder.
Carry more.
Need less.
Keep going.

In this deeply personal episode, Yuliana Francie shares the realization that changed her life: what if exhaustion was never the price of success — but the symptom of building from an identity that no longer fits?

Drawing from her upbringing in a hard-working Chinese family, her years navigating corporate leadership and billion-dollar negotiations, and her own experience with burnout and hyper-independence, Yuliana explores the hidden survival identity many successful women unknowingly build their lives from.

This conversation unpacks:

• why so many capable women feel emotionally exhausted despite outward success
• how hyper-independence disconnects us from love, support, rest, and fulfillment
• the hidden cost of constantly performing strength
• why embodiment is not a trend, but a deeper alignment with how we live and lead
• how success begins to feel lighter when it is no longer carried by survival

You’ll also hear powerful reflections on identity, receiving, nervous system safety, and the emotional patterns beneath ambition — including why “the woman who cannot receive love cannot fully receive life.”

This episode is an invitation to stop asking:
“How can I push harder?”

And start asking:
“What version of me is building this life?”

Because maybe the next level of your life is not asking you to become more impressive.

Maybe it’s asking you to become more honest.

This is a special episode.

On the same day my book was released, my father passed away.

Two defining moments, one ending, one beginning.

And in between them, a realization I can’t ignore:

A life unlived doesn’t disappear. It becomes regret.

In this episode, I reflect on:

•  The complexity of losing someone you were never fully connected to 
•  The weight of words left unspoken 
•  The quiet truth that most people aren’t running out of time—they’re delaying what matters

What are you still holding back?
What are you waiting to say, choose, or become?

Because the time isn’t later.

It’s now.

What if scaling your business wasn’t about pushing harder… but learning how to receive differently?

In this episode of The Affluent CEO Show, I’m joined by Chelsea Norton, a somatic therapy and embodiment coach, for a powerful conversation on the shift from overgiving to overflow.

Because most women don’t have an offer problem. They have an embodiment gap.

We’ve been conditioned to:

•  over-deliver
• over-prove
• over-function

…believing that more effort equals more results.

But real expansion doesn’t come from force.
It comes from alignment.

This conversation explores what happens when you stop operating from pressure—and start leading from presence.

You’ve done the courses.
You’ve followed the strategies.
You’ve refined, optimised, and executed. 

So why does it still feel… off? 

In this episode, Yuliana Francie challenges the biggest myth in business growth — that you need a better strategy. 

After 25+ years as a corporate strategist, she reveals the real reason high-performing women plateau: 

It’s not strategy. It’s identity. 

This episode explores: 

•  Why strategy is no longer your bottleneck 
•  The hidden cost of overthinking and over-refining 
•  How burnout is a symptom—not the problem 
•  The shift from performing to embodying 
•  Why your business will only grow to your level of consciousness 

If you’ve built success but still feel misaligned, exhausted, or stuck in repeating patterns…
 
This is your turning point.
 
Because your next level isn’t built by doing more.
It's built by becoming more.
 
→ Start your next level: yulianafrancie.com/embody
 

What if the products you trust to heal you… are quietly harming you?

In this episode of The Affluent CEO Show, I sit down with Jodi Scott, founder of Green Goo, to explore the intersection of health, consciousness, and entrepreneurship — and why true innovation often begins with questioning the “normal.”

Jodi’s journey didn’t start in business.
It started in the medical world — studying health psychology and working alongside physicians to improve how we understand healing.

But everything shifted in a moment of awareness.

Pregnant. Conscious. Living clean.
Yet surrounded by products filled with ingredients she wouldn’t knowingly put in her body.

That moment sparked a mission:
To reinvent first aid using plant-based, effective, and truly safe solutions.

This conversation goes deeper than products.

We explore:

•  The hidden toxicity in everyday “health” products 
•  The gap between traditional medicine and holistic healing 
•  How questioning the system leads to true innovation 
•  Building a purpose-led business rooted in integrity 
•  The power of listening to your inner knowing — even when it disrupts the norm 

This is not just about skincare or first aid.
It’s about reclaiming sovereignty over your body, your choices, and your business.

If you’re a woman building wealth, impact, and legacy — this episode will shift how you think about what you consume… and what you create.

Ready to go deeper into Jodi’s world and explore her work?
→ Visit her special collaborative page here:
yulianafrancie.com/greengoo

In this final episode of the Embody. Elevate. Expand. series, Yuliana Francie takes you beyond success… and into legacy.

Not the kind measured by followers, revenue, or recognition.
But the kind that lives on in people, in patterns, and in possibilities long after you’re gone.

Through a deeply personal story of her grandmother—a woman who never built a brand yet shaped generations—Yuliana reframes what legacy truly means.

This episode is a powerful invitation to shift from building for visibility… to building something that moves without you.

Because legacy isn’t about being remembered.
It’s about what continues because you existed.

🧠 Key Takeaways

•  Visibility without multiplication is just performance 
•  People don’t connect with perfection—they connect with truth 
•  Legacy is not what you leave to people, but what you awaken in them 
•  If everything depends on you… you don’t have a business, you have a dependency 
•  Movements—not audiences—are what create generational impact

⚡ The Question That Changes Everything

What are you deciding?

Not what you’re learning.
 Not what you understand.

What are you deciding to become?

What happens when life forces you to confront your own mortality—unexpectedly, brutally, and without warning?

In this powerful episode, Yuliana sits down with Sharon Morrish, a woman whose life was radically transformed after surviving a ruptured brain aneurysm. From waking up in ICU on life support to discovering she had unknowingly written a goodbye letter to her family, Sharon’s story is a profound reminder that life is both fragile and deeply meaningful.

But this isn’t just a story of survival—it’s a story of awakening.

Sharon shares how that moment became the catalyst for her philosophy: “Your life, your rules.” She dives into the mindset shift that moved her from unconscious living to intentional living—where gratitude is no longer a cliché, but a daily discipline that rewires the brain and reclaims your power.

Together, Yuliana and Sharon explore:

•  Why high-achieving women often burn out while caring for everyone else 
•  The hidden cost of living by default instead of design 
•  How to train your mind to shift from negative bias to empowered thinking 
•  What it truly means to live life on your terms—without waiting for a wake-up call 

This episode will challenge you to stop postponing your life and start choosing it—fully, boldly, and unapologetically.

Why Copying Another Woman’s Blueprint Will Keep You Stuck Forever

If Episode One cracked open the illusion… this episode rewires the truth.

Because the problem was never your strategy.

It was the identity driving it.

In this second instalment of the Book Launch Series, Yuliana Francie takes you deeper into the ELEVATE phase of Identity-Led Scaling™—where you stop borrowing blueprints and start building from your own design.

If you’ve ever felt like:

• You’re doing everything right… but something still isn’t working
• You’ve invested in courses, coaches, and strategies that only worked temporarily
• You keep rebuilding your business every 18–24 months

This episode will land hard—in the best way.

✧ Ready to Go Deeper?

Inside Yuliana’s new book Embody. Elevate. Expand., you’ll find:

• The full Leadership Archetype framework
• Aligned revenue models + pricing strategies
• The Scaling Readiness Diagnostic
• AI-powered journaling companion

👉 Access the book + bonus bundle here: https://yulianafrancie.com/embody

In this episode of The Affluent CEO Show, Yuliana Francie sits down with publicity expert Kate Engler, creator of the Meet the Press Masterclass, to unpack how entrepreneurs can generate powerful media coverage without relying on expensive PR agencies.

Kate shares how business owners can become their own publicist by understanding what journalists actually want, crafting stories that go beyond self-promotion, and positioning themselves as experts with relevant, timely insights. Together, Yuliana and Kate explore the difference between paid media and earned publicity, why media credibility matters, and how to make PR work as a true business growth strategy rather than just a visibility play.

They also dive into practical topics including how to start building relationships with journalists, how to use newsjacking effectively, what to do in a PR crisis, and why having the right backend funnel is essential if you want media exposure to convert into real leads and revenue.

This conversation is packed with practical wisdom for female entrepreneurs who want to amplify their message, grow their authority, and turn visibility into business results.

In this powerful opening episode of the book launch series, Yuliana Francie reveals the hidden reason so many brilliant, driven women feel stuck in their business growth — even after trying every strategy, funnel, and marketing tactic available. 

Podcast_EP1_IdentityCeiling 

What if the problem was never your strategy? 

What if the real ceiling is your identity? 

Drawing from over 25 years as a CPA, corporate strategist, and business mentor, Yuliana explains why high-achieving entrepreneurs often unknowingly build businesses on outdated internal operating systems — identities shaped by survival, performance, and external validation. 

And no matter how good the strategy is, new software cannot run on an old operating system. 

In this episode, Yuliana breaks down the deeper architecture behind sustainable success and introduces the foundational concept from her new book Embody. Elevate. Expand. 

You’ll discover why scaling a business without evolving your identity often leads to burnout, frustration, and the feeling of constantly pushing uphill. 

More importantly, you’ll learn how to begin shifting into a level of leadership where success flows from alignment rather than effort.