In this episode, we explore what “ merchant Success” really means at Fincra and why it’s far more than customer support. Host Egop sits down with Anna, a Technical Account Manager at Fincra, to unpack how merchant success drives product innovation, ensures compliance, and powers scale.

This is a behind-the-scenes look at the real work of making customers (aka merchants) not only satisfied but successful while keeping Fincra's systems resilient and regulation-proof.

What to Expect:

• What “ merchant Success”.

• Real stories of how merchant feedback reshaped the product roadmap.

• How merchant behavior can expose the company to risk and what’s done about it.

• The love-hate dynamic between merchant teams and compliance/legal.

• The structure of Fincra’s merchant success unit and what each desk does.

• How internal communication keeps energy and alignment high.

Key Takeaways:

• Merchant success is not reactive support it’s proactive partnership.

• Listening to merchants leads to real product improvements (e.g. automated refunds)

• Strong compliance saves the company from downstream risk.

• Growth brings new challenges but energy, structure, and communication make it work.

• Every successful fintech needs a strong frontline tech, support, and human empathy combined.

Brought to you by Fincra

This episode of the podcast goes beyond headlines to unpack the systems, values, and deep-rooted challenges that shape Africa’s economic journey. In this powerful episode of The Afincran Playbook Podcast, recorded live at ATS Nairobi, By Fincra CEO and co-founder Wole Ayodele takes us on a journey through Africa’s economic past, present, and future.

With passion and clarity, Wole unpacks:

• Why economic independence, not aid or charity, is Africa’s path to liberation

• How intra-African trade can unlock prosperity across the continent

• The historical roots of division from the Berlin Conference to fragmented policies today

• Why financial rails, not just ideas, are the infrastructure Africa needs

• And above all, how love for Africa must fuel every attempt to build

This episode isn’t just a keynote it’s a call to mission. Whether you’re a builder, thinker, or believer in Africa’s future, you’ll leave challenged, inspired, and ready to act.

Key Takeaways:

• Africa’s problem is not talent or youth, it’s structural economic fragmentation

• True integration starts with trade, infrastructure, and borderless payments

• We are all Afinkrans anti-fragile Africans building with love, resilience, and purpose

Brought to you by ⁠Fincra

In this debut episode, we set the stage for what The Afincran Playbook is all about: building in Africa with vision, resilience, and execution.

We kick things off with M.I. Abaga, the legendary rapper, entrepreneur, and executive who shares powerful insights on leadership, innovation, and the mindset required to navigate Africa’s evolving industries.

What to Expect in This Episode:

• The mission of The Afincran Playbook and why building in Africa is both a challenge and an opportunity.
• M.I’s journey from music to tech entrepreneurship, leading Chocolate City, and now founding TASK.
• The importance of execution and staying consistent in high-pressure industries.
• Managing failure as a path to success: Why counting your failures can be more useful than counting your wins.
• Leadership & self-awareness navigating diverse teams, setting clear standards, and staying true to your vision.
• Why resilience, humility, and adaptability are key to thriving in Africa’s business landscape.
• A sneak peek into M.I’s upcoming album, The Wolf, and his ambitious goal of winning a Grammy.
  

This episode is filled with practical insights, real-world experiences, and unfiltered wisdom for anyone building something great in Africa.

Brought to you by Fincra

At Fincra, we’ve been in the room with some of Africa’s sharpest minds, builders, innovators, and visionaries shaping the future. Now, we’re bringing those conversations straight to you!

Introducing The Afincran Playbook Podcast, your front-row seat to unfiltered stories on what it takes to build, scale, and innovate in Africa. From fintech to entrepreneurship, we’re diving deep into the challenges, wins, and game-changing insights.

brought to you by Fincra