The more you know, the more you grow! In honor of the richness that is our music, on this episode, we sat down with the one and only Marcus Collins, who once ran digital strategy for Queen Bey. In addition to his culture-moving work with Beyonce, Marcus studies the effects of cultural contagion on consumer behavior as a marketing professor at the Ross School of Business, University of Michigan. He translates these cultural learnings for “blue-chip” brands that wish to create contagious marketing campaigns that extend across both the online and offline worlds of “social.” Throughout his career, he’s been acknowledged for his strategic and creative contributions (Advertising Age's 40 Under 40 recipient, Clio award winner) and launched campaigns like “Cliff Paul” for State Farm, the Made In America Music Festival for Budweiser, ”Hello Brooklyn” for the Brooklyn Nets, and the Eggo + Netflix’s Stranger Things conquest. Hosted by our Copywriter, Makisha Noël, dig into this session for all the gems!