In this episode, Futureproofing Canada host Jennifer Ditchburn speaks with Timothy Caulfield, one of North America’s leading voices on misinformation and the author of The Certainty Illusion: What You Don’t Know and Why It Matters. Caulfield unpacks how today’s chaotic information environment, from wellness products to fake online reviews, is shaping our beliefs, eroding trust, and influencing public policy. Drawing on decades of research, he explains why misinformation spreads so easily, how political identity fuels distorted beliefs, and what Canada can do to strengthen critical thinking, media literacy, and evidence-informed policymaking.