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The Agency Leadership Podcast with Gini Dietrich and Chip Griffin
By The Agency Leadership Podcast with Gini Dietrich and Chip GriffinNewsTechnologyNews CommentaryTech News
The Agency Leadership Podcast with Gini Dietrich and Chip Griffin episodes
- ALP 196: Be more collaborative and less transactional with your agency’s clientsToo many agencies focus on reporting the amount of time and effort that they put in on behalf of clients rather than talking about the strategy and the results it produces.When agencies tell a client how many hours were spent on work that is not billed by the hour, it serves little or no purpose. If you talk about how many reporters you pitched rather than the number of stories you generated, you are missing the point.In this episode, Chip and Gini talk about the perils of transactional relationships with your agency’s clients along with how to become more collaborative to produce better results.[read the transcript]
The post ALP 196: Be more collaborative and less transactional with your agency’s clients appeared first on FIR Podcast Network.
21 min - ALP 195: Are you getting lost in the wrong stuff as an agency owner?
In this episode, Chip and Gini explore some of the things that PR and marketing agency owners focus on that probably aren’t worth the time.
For example, do you fret over fractional days off taken by employees or trading out paid holidays when a new one gets widespread recognition?
Getting lost in the weeds — especially the wrong ones — can really hold back your agency’s growth and negatively impact employee retention, so Chip and Gini offer some advice on how to combat the urge when it arises.[read the transcript]The post ALP 195: Are you getting lost in the wrong stuff as an agency owner? appeared first on FIR Podcast Network.
21 min - ALP 194: Is business slowing down for agencies in 2023?
Chip and Gini get asked frequently about the state of the economy, the prospects of a recession, and what it means for agency owners. Not just now in 2023, but all the time. For years.
But what is the state of things right now, in Q2 of 2023?
The co-hosts explore what they’re hearing and seeing from agencies that they’re talking to. If prospects are being more cautious and more risk-averse, what does that mean for the length of agency sales cycles and the types of projects that are more likely to succeed?
How can you find opportunity in the mix and what can you do to protect yourself?[read the transcript]The post ALP 194: Is business slowing down for agencies in 2023? appeared first on FIR Podcast Network.
20 min - ALP 193: The challenges of project-focused agenciesWhile many agencies believe that recurring revenue is the answer to all of their problems, the reality is that many agencies become quite successful by generating most of their income from individual projects.However, project work comes with a unique set of challenges, especially as it relates to dealing with clients who may end up inadvertently delaying completion of a project.The unpredictability of resourcing and revenue that these delays can create mean that agency owners need to find ways to account for that.Chip and Gini offer tips for improving cash flow, minimizing delays, and increasing your flexibility to handle the ebbs and flows common with project-focused agencies.[read the transcript]
The post ALP 193: The challenges of project-focused agencies appeared first on FIR Podcast Network.
20 min - ALP 192: Setting AI policies for your agency
In this episode, Chip and Gini review the recently released PR Council guidelines for the use of generative AI by agencies.
They explore which elements small agencies might consider adopting, as well as identifying others that may warrant more of a “wait and see” approach.
As the use of AI by communicators continues to expand, there will be many thorny issues to navigate. The PR Council guidelines provide a useful starting point for some of these discussions.[read the transcript]The post ALP 192: Setting AI policies for your agency appeared first on FIR Podcast Network.
26 min - ALP 191: Micromanage your way to agency failure
Agency owners often micromanage their employees without even realizing it. They think that they are merely seeking better results, when in fact, they are slowing things down and demoralizing their teams.
When Chip and Gini speak with many owners, they express frustration with how many hours they work and how they can’t spend enough time on building the business because they are so deeply in the weeds.
The reality is that leaders need to trust their team members to do a good job — and then support them in that effort. Constant editing and fussing over the details adds little value.
Chip and Gini offer tips on how to break the cycle of micromanagement and empower your team to produce the best results possible.[read the transcript]The post ALP 191: Micromanage your way to agency failure appeared first on FIR Podcast Network.
25 min - ALP 190: An honest conversation about agency owner compensation
In this episode, Chip and Gini offer up some tough love for many agency owners who aren’t compensating themselves fairly.
The co-hosts discuss the need for two income streams: compensation for work provided to the agency and profit-taking as a reward for entrepreneurial risk.
They talk about the different ways that owners can take compensation, the value of getting professional advice, and specific areas where they have seen owners miss opportunities.[read the transcript]The post ALP 190: An honest conversation about agency owner compensation appeared first on FIR Podcast Network.
21 min - ALP 189: Helping agency employees to improve their PR skills
Most public relations agencies hire employees with a mix of experience. Some already have a proven track record in generating media coverage, while others have only just begun to learn the ropes.
In this episode, Chip and Gini explore how agency leaders can help their team members to develop the skills and knowledge needed to produce excellent results for clients.
The key is understanding the needs and learning styles of each individual so that the appropriate type and level of support can be provided.[read the transcript]The post ALP 189: Helping agency employees to improve their PR skills appeared first on FIR Podcast Network.
22 min - ALP 188: Weekly 1:1 meetings make a big difference for your agency
It’s no secret that Chip rants about the importance of weekly 1:1 meetings between agency managers and their direct reports.
So he and GIni dedicated this episode entirely to the topic — including why they matter and how to run them correctly.
This isn’t simply a checkbox that you need to tick off, it needs to become a fundamental part of the culture of your agency if you want to see the best performance from your team and the best results for your clients (and your business).[read the transcript]The post ALP 188: Weekly 1:1 meetings make a big difference for your agency appeared first on FIR Podcast Network.
22 min - ALP 187: References and case studies for your agency
Another day, another rant from Chip and Gini. This time they have references and case studies on their minds.
The co-hosts come down firmly against spending time developing and publishing case studies, explaining that agencies are better off demonstrating expertise in conversations with prospects by tying past experiences to current challenges.
When it comes to references, both Chip and Gini have regularly provided them in the past. However, they both question the value of them — as well as the burden it places on those who agree to serve as references.[read the transcript]The post ALP 187: References and case studies for your agency appeared first on FIR Podcast Network.
21 min
About The Agency Leadership Podcast with Gini Dietrich and Chip Griffin
From the publisher's feed
Gini Dietrich and Chip Griffin explore the highs and lows and ins and outs of running an agency.