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The Agency Leadership Podcast with Gini Dietrich and Chip Griffin
By The Agency Leadership Podcast with Gini Dietrich and Chip GriffinNewsTechnologyNews CommentaryTech News
The Agency Leadership Podcast with Gini Dietrich and Chip Griffin episodes
- ALP 186: The 2023 Banking Crisis and what it means for your agency
The past few weeks have been full of headlines about bank runs, government takeovers, and financial pandemonium.
Even if you don’t use Silicon Valley Bank, Credit Suisse, or any of the other banks at the center of the news, there could be broader implications for banks and the overall economy.
How long it will last and what it all means remain open questions at the time of this episode, but Chip and Gini tackle what is known and how agencies should be thinking about what they should be doing.[read the transcript]The post ALP 186: The 2023 Banking Crisis and what it means for your agency appeared first on FIR Podcast Network.
22 min - ALP 185: Expanding the service offerings of your media relations agency
Chip and Gini frequently hear from PR agency owners who want to move beyond just offering media relations services, but aren’t sure how best to do it.
They may love the idea of Gini’s PESO Model, but they also recognize that they probably can’t get there all at once.
In this episode, Chip and Gini share some of their tips for how to supplement media relations services and better position yourself for success in an environment in which media hits are harder to come by and clients expect a more integrated approach.[read the transcript]The post ALP 185: Expanding the service offerings of your media relations agency appeared first on FIR Podcast Network.
25 min - ALP 184: Keeping an eye on your agency’s finances
Agency owners can be reluctant to involve employees or contractors in managing financial aspects of their businesses, especially anything that involves access to bank accounts or credit cards.
The concern is understandable, especially with recent examples of even large agency financial team members stealing from their firms.
Chip and Gini argue that the solution isn’t to hold on to these administrative tasks yourself, but rather to set up some reasonable controls coupled with periodic checks to confirm that everything is running properly.
The co-hosts share some specific examples of what they do or have seen others incorporate into their processes to help prevent your success from getting sidetracked by someone else’s dishonesty.[read the transcript]The post ALP 184: Keeping an eye on your agency’s finances appeared first on FIR Podcast Network.
16 min - ALP 183: Think twice about seeking awards for your agency
Most agencies love awards. Larger agencies even have teams devoted to seeking them.
In this episode, Chip and Gini discuss why the time and money spent on awards may be misplaced.
They even have a suggestion for those of you who may disagree so that you can make a more informed decision about your future investment in awards.[read the transcript]The post ALP 183: Think twice about seeking awards for your agency appeared first on FIR Podcast Network.
16 min - ALP 182: Do you need a new tool for [whatever]?
Like many of us, agency owners can fall into the trap of believing that tools solve problems.
The reality is that we use tools to implement the processes that solve problems.
Rather than falling in love with the latest and greatest, start by understanding what you want the tool to do for you.
Whether you are considering switching project management systems or implementing a new time tracking program or just exploring some new innovation you just heard about, the advice that Gini and Chip have to offer in this week’s episode will help.[read the transcript]The post ALP 182: Do you need a new tool for [whatever]? appeared first on FIR Podcast Network.
20 min - ALP 181: Managing Gen Z agency employees (and anyone else with less experience than you)
Agency owners frequently lament to Chip and Gini that their employees don’t have a proper sense of urgency and don’t seem to work hard enough.
The co-hosts explore whether this is specific to Gen Z or if it has broader applications.
At the same time, Chip and Gini look at the causes for this concern and potential solutions. (Fair warning: a big piece of the answer lies in the mirror.)[read the transcript]The post ALP 181: Managing Gen Z agency employees (and anyone else with less experience than you) appeared first on FIR Podcast Network.
24 min - ALP 180: What if something happens to you as agency owner?
Do you have a plan for what others should do if you should suddenly become unavailable due to illness, accident, or even death?
It’s not a fun thing to think about, but it is important to think ahead and make sure that you have at least a few essential steps in place for handling these unexpected events.
Chip and Gini tackle this topic, and while they encourage you to keep it simple they do walk you through some things that you should be considering in a “hit by a bus” plan for yourself that will set you, your team, and your loved ones up for an easier time.[read the transcript]The post ALP 180: What if something happens to you as agency owner? appeared first on FIR Podcast Network.
22 min - ALP 179: Relying on third parties to deliver agency services
Most agencies depend on vendors and contracts to help provide at least some of the results that their clients expect.
Any time you rely on these third parties, you need to consider what happens if they don’t deliver as expected.
As more agencies consider using AI tools like ChatGPT to deliver services at reduced costs or shorter timeframes, these dependencies pose an even greater risk if they fail to perform as expected.
Chip and Gini discuss options, including having fallback plans or making clear to a client that results are contingent upon that other company or organization doing their part.
[read the transcript]
The post ALP 179: Relying on third parties to deliver agency services appeared first on FIR Podcast Network.
20 min - ALP 178: Beware of dangerous agency RFP terms and conditions
Regular listeners know that Chip and Gini aren’t fans of most agency RFP processes and believe that most of them should be avoided.
But if you choose to play the game, you need to watch out for onerous terms and conditions — especially ridiculously slow payment terms.
The co-hosts pick up on news reports about 1-year payment terms being proposed (and defended) by Dr. Pepper. This turns agencies into banks, something for which they are ill-suited.
Rather than focusing primarily on price, with a secondary interest in scope, agencies need to look at the entirety of the contract terms that they are agreeing to with prospective clients.[read the transcript]The post ALP 178: Beware of dangerous agency RFP terms and conditions appeared first on FIR Podcast Network.
22 min - ALP 177: Biz dev when you’re just starting an agency
You have decided to take the leap and build your own agency. But how do you find clients?
In this episode, Chip and Gini share their thoughts on how to acquire your earliest clients.
They also look at the steps you should take to build a consistent new business engine that will serve you well for years to come.[read the transcript]The post ALP 177: Biz dev when you’re just starting an agency appeared first on FIR Podcast Network.
21 min
About The Agency Leadership Podcast with Gini Dietrich and Chip Griffin
From the publisher's feed
Gini Dietrich and Chip Griffin explore the highs and lows and ins and outs of running an agency.