02 August 2018: We've heard our listeners' thoughts on celebrity
endorsements. How much of your life is influenced by what celebrities do,
say and wear?
It's not a new idea in marketing; celebrity endorsements sell products. And
while not all brands subscribe to the celebrity endorsement theory, it's
based in pretty simple logic.
People idolize celebrities, so when famous people are seen in advertisements
promoting a new product, audiences are prompted to buy that product, either
subliminally or directly.
We discussed the methods to fine tune the effectiveness of endorsements,
however, that lead to bigger impact. Here's a look at how brands can use
celebrities to boost their sales.
We spoke to Maurice Hamilton, Global CEO of SMC Group.