Why do marketers still get it wrong when selling to older adults?

In this episode of The AgeTech Podcast, we’re joined by Jeff Weiss, founder of Age of Majority, to bust common myths and share proven strategies for marketing to the 55+ audience. If you’re building a startup for older adults, marketing health or wellness tech, or trying to reach caregivers—this conversation is a must-watch.

Jeff shares the “dirty dozen” stereotypes that still hold brands back, explains how personas are more useful than age segments, and reveals new data on social media influencers aged 55+. Learn how to make your marketing relatable, effective, and stigma-free.

🎯 For founders, marketers, and product teams in AgeTech, elder care, and consumer wellness.

🔗 Check out more insights from Age of Majority here >> https://www.ageofmajority.com/

#AgeTech #MarketingTips #OlderAdults #StartupMarketing #MarketingStrategy

Why do marketers still get it wrong when selling to older adults?

In this episode of The AgeTech Podcast, we’re joined by Jeff Weiss, founder of Age of Majority, to bust common myths and share proven strategies for marketing to the 55+ audience. If you’re building a startup for older adults, marketing health or wellness tech, or trying to reach caregivers—this conversation is a must-watch.

Jeff shares the “dirty dozen” stereotypes that still hold brands back, explains how personas are more useful than age segments, and reveals new data on social media influencers aged 55+. Learn how to make your marketing relatable, effective, and stigma-free.

🎯 For founders, marketers, and product teams in AgeTech, elder care, and consumer wellness.

🔗 Check out more insights from Age of Majority here >> https://www.ageofmajority.com/

#AgeTech #MarketingTips #OlderAdults #StartupMarketing #MarketingStrategy

In this episode of the AgeTech Podcast, host Karen sits down with Richard Caro, co-founder of Tech Enhanced Life and the Longevity Explorers, to delve into the challenges tech companies face in creating products that resonate with older adults. Despite significant investment, many tech products fail to gain traction in this market. Richard Caro, with over a decade of experience, shares insightful perspectives on this paradox and discusses the potential of AI, robotics, and smart homes in addressing the needs of the aging population. They explore various issues like product adoption, problem-solution mismatches, and the importance of involving end users in the design process. This episode is a must-watch for entrepreneurs and product developers in the AgeTech space.

In this episode of the AgeTech Podcast, host Karen sits down with Richard Caro, co-founder of Tech Enhanced Life and the Longevity Explorers, to delve into the challenges tech companies face in creating products that resonate with older adults. Despite significant investment, many tech products fail to gain traction in this market. Richard Caro, with over a decade of experience, shares insightful perspectives on this paradox and discusses the potential of AI, robotics, and smart homes in addressing the needs of the aging population. They explore various issues like product adoption, problem-solution mismatches, and the importance of involving end users in the design process. This episode is a must-watch for entrepreneurs and product developers in the AgeTech space.

The Future of Senior Living: How AI and Automation are Revolutionizing Compliance with Sarah Richard

In this episode of The Age Tech podcast, we dive into the complex and under appreciated world of compliance and quality assurance in senior living. My guest, Sarah Richard, founder and CEO of Vara, shares her insights on how AI and automation can address these challenges. Sarah also discusses her experience as an Entrepreneur in Residence at United Church Homes, her roles in AgeTech NYC and AgeTech SF, and provides invaluable advice for entrepreneurs entering the age tech space. Learn about the innovative solutions driving the future of senior living and the importance of staying compliant in a heavily regulated industry.

The Future of Senior Living: How AI and Automation are Revolutionizing Compliance with Sarah Richard

In this episode of The Age Tech podcast, we dive into the complex and under appreciated world of compliance and quality assurance in senior living. My guest, Sarah Richard, founder and CEO of Vara, shares her insights on how AI and automation can address these challenges. Sarah also discusses her experience as an Entrepreneur in Residence at United Church Homes, her roles in AgeTech NYC and AgeTech SF, and provides invaluable advice for entrepreneurs entering the age tech space. Learn about the innovative solutions driving the future of senior living and the importance of staying compliant in a heavily regulated industry.

How do you build an AgeTech startup that reaches millions of users across the globe? Lawrence Kosick, co-founder of GetSetUp, joins me to share how his company scaled to impact millions of older adults, established headquarters in both the U.S. and India, and uncovered invaluable insights through its vast data. We dive into digital literacy, global expansion, and the surprising ways older adults are engaging with technology. If you’re building in AgeTech, this episode is a must-listen!

How do you build an AgeTech startup that reaches millions of users across the globe? Lawrence Kosick, co-founder of GetSetUp, joins me to share how his company scaled to impact millions of older adults, established headquarters in both the U.S. and India, and uncovered invaluable insights through its vast data. We dive into digital literacy, global expansion, and the surprising ways older adults are engaging with technology. If you’re building in AgeTech, this episode is a must-listen!

In this illuminating conversation, Jon Warner, a 30-year healthcare industry veteran and pioneering AgeTech accelerator founder, shares invaluable insights on the evolving landscape of aging technology. From discussing why startups struggle to gain traction in the aging space to exploring how AI is reshaping healthcare delivery, Warner offers a balanced perspective on both challenges and opportunities. He emphasizes the importance of thorough customer discovery, explains why the aging market remains underserved despite its massive potential, and shares his optimistic outlook for 2025. Whether you're an entrepreneur, investor, or healthcare professional, this episode provides crucial context for understanding the intersection of aging, technology, and healthcare innovation

In this illuminating conversation, Jon Warner, a 30-year healthcare industry veteran and pioneering AgeTech accelerator founder, shares invaluable insights on the evolving landscape of aging technology. From discussing why startups struggle to gain traction in the aging space to exploring how AI is reshaping healthcare delivery, Warner offers a balanced perspective on both challenges and opportunities. He emphasizes the importance of thorough customer discovery, explains why the aging market remains underserved despite its massive potential, and shares his optimistic outlook for 2025. Whether you're an entrepreneur, investor, or healthcare professional, this episode provides crucial context for understanding the intersection of aging, technology, and healthcare innovation