In this bonus episode of The AgeTech Podcast, Keren Etkin dives into the groundbreaking AgeTech innovations showcased at CES 2025.

From AARP’s experiential booth and award-winning startups like Lumia Health and OnScreen to unique creations like urine-powered smart diapers and soft doll-like companion robots, this recap highlights how technology is transforming aging.

Tune in to hear about the physical, social, and emotional solutions that are shaping the future of aging.

Don’t miss this exploration of what it means to support aging with dignity and innovation!

To read the full article, go to: https://thegerontechnologist.com/ces-2025-agetech-spotlight-a-record-breaking-number-of-awards-and-major-breakthroughs/

To sign up for the January 21st webinar: https://us02web.zoom.us/webinar/register/9417368936668/WN_GxIfCw7lR0Wcp6UJafOKJg

In this episode of The AgeTech Podcast, Keren Etkin sits down with Giulia Benvenuto of Maude’s Ventures to explore innovative solutions in dementia care. Learn how this forward-thinking foundation is funding entrepreneurs and organizations to tackle the challenges of caregiving, caregiver respite, and late-stage dementia with groundbreaking ideas.

From empowering startups with seed funding to fostering a supportive network for grantees, Giulia shares inspiring stories of impact, challenges, and the future vision for improving the lives of individuals and families affected by dementia. Tune in for insights, inspiration, and actionable ideas for AgeTech innovation.

To reach out to Giulia, visit: https://maudesventures.org/

In this episode of The AgeTech Podcast, Keren Etkin sits down with Giulia Benvenuto of Maude’s Ventures to explore innovative solutions in dementia care. Learn how this forward-thinking foundation is funding entrepreneurs and organizations to tackle the challenges of caregiving, caregiver respite, and late-stage dementia with groundbreaking ideas. From empowering startups with seed funding to fostering a supportive network for grantees, Giulia shares inspiring stories of impact, challenges, and the future vision for improving the lives of individuals and families affected by dementia. Tune in for insights, inspiration, and actionable ideas for AgeTech innovation.

AgeTech Atlanta is going NATIONAL! In this episode of The AgeTech Podcast, host Keren Etkin sits down with Jeff Gray, founder of AgeTech Atlanta, to discuss their exciting expansion across North America. They explore the journey from a local meetup to a continent-wide movement, the impact on the AgeTech industry, and the opportunities this growth creates for startups and innovators. Tune in to hear about the future of aging and how AgeTech is shaping it.

Who is it for? This episode is perfect for anyone interested in the AgeTech industry, including investors, entrepreneurs, researchers, and those curious about the future of aging.

AgeTech Atlanta is going NATIONAL! In this episode of The AgeTech Podcast, host Keren Etkin sits down with Jeff Gray, founder of AgeTech Atlanta, to discuss their exciting expansion across North America. They explore the journey from a local meetup to a continent-wide movement, the impact on the AgeTech industry, and the opportunities this growth creates for startups and innovators. Tune in to hear about the future of aging and how AgeTech is shaping it.

Who is it for? This episode is perfect for anyone interested in the AgeTech industry, including investors, entrepreneurs, researchers, and those curious about the future of aging.

How do you bring cutting-edge technology and aging services together to create meaningful solutions? In this episode, Leanne Clark Shirley, President and CEO of the American Society on Aging (ASA), shares how ASA is revolutionizing the intersection of aging and innovation.

With over 5,000 members, ASA is fostering groundbreaking partnerships between nonprofits, tech innovators, and caregivers. Discover how the upcoming On Aging conference in Orlando (April 2025) is creating unique opportunities for collaboration and learn why we're just at the beginning of a massive wave of innovation in aging technology.

In this episode, you’ll learn:

• How ASA bridges the gap between technology and elder care communities.

• Why the On Aging conference is a can’t-miss event for professionals, caregivers, and entrepreneurs.

• How startups can unlock new opportunities to support aging populations.

If you’re passionate about the intersection of aging and technology, this conversation is packed with insights and inspiration.

🎧 Tune in now and subscribe to The AgeTech Podcast to stay updated on the latest innovations shaping the future of aging!

Contact: [email protected]

How do you bring cutting-edge technology and aging services together to create meaningful solutions? In this episode, Leanne Clark Shirley, President and CEO of the American Society on Aging (ASA), shares how ASA is revolutionizing the intersection of aging and innovation.

With over 5,000 members, ASA is fostering groundbreaking partnerships between nonprofits, tech innovators, and caregivers. Discover how the upcoming On Aging conference in Orlando (April 2025) is creating unique opportunities for collaboration and learn why we're just at the beginning of a massive wave of innovation in aging technology.

In this episode, you’ll learn:

• How ASA bridges the gap between technology and elder care communities.

• Why the On Aging conference is a can’t-miss event for professionals, caregivers, and entrepreneurs.

• How startups can unlock new opportunities to support aging populations.

If you’re passionate about the intersection of aging and technology, this conversation is packed with insights and inspiration.

🎧 Tune in now and subscribe to The AgeTech Podcast to stay updated on the latest innovations shaping the future of aging!

Contact: [email protected]

Are you ready for CES 2025? In this episode of The AgeTech Podcast, I’m joined by Steve Ewell, Executive Director of the CTA Foundation, to explore the growing presence of AgeTech at the world’s largest consumer electronics show.

We talk about:

• How startups in the AgeTech space can showcase their products at CES affordably

• Competitions and opportunities like the Eureka Park Accessibility Contest

• How CES is helping tech solutions improve the lives of older adults and their caregivers

Whether you’re a startup founder, an investor, or a professional working in elder care, this episode is packed with insights on how to get involved, gain visibility, and make an impact in AgeTech innovation.

🔊 Listen now to stay ahead in the future of tech for aging!

Link to full episode: https://open.spotify.com/episode/1tovNhNPWcpEOjcLdQprC7?si=lK5sZsjtRZ2kMrz5liD-bA

Are you ready for CES 2025? In this episode of The AgeTech Podcast, I’m joined by Steve Ewell, Executive Director of the CTA Foundation, to explore the growing presence of AgeTech at the world’s largest consumer electronics show.

We talked about:

• How startups in the AgeTech space can showcase their products at CES affordably

• Competitions and opportunities like the Eureka Park Accessibility Contest

• How CES is helping tech solutions improve the lives of older adults and their caregivers

Whether you’re a startup founder, an investor, or a professional working in elder care, this episode is packed with insights on how to get involved, gain visibility, and make an impact in AgeTech innovation.

🔊 Listen now to stay ahead in the future of tech for aging!

In this eye-opening episode, Dr. Michal Halperin Ben Zvi, an expert in age-inclusive digital interfaces, reveals why accessibility alone isn't enough to engage older users.

Through fascinating case studies, including Simply's remarkable 75% conversion rate increase, she breaks down the psychology behind creating digital products that truly resonate with users over 50.

🎧 Tune in to learn practical tips for startups to implement age-inclusive design on a budget and actionable strategies for creating more engaging digital experiences.

🗝️ Key topics covered:

- The crucial difference between accessibility and age-inclusive design

- How understanding psychological factors can lead to dramatic increases in user engagement

- Why standard UX assumptions often fail with older users

- The business case for targeting users over 50

Whether you're a product manager, UX designer, or startup founder, this episode offers valuable insights into an often-overlooked growth opportunity in the digital space.

📚 For further reading, check out the following resources:

- The Log-in guide book for age-friendly design: https://www.thejoint.org.il/en/log-in-guidebook/

- Designing Age-Inclusive Products: Guidelines And Best Practices: https://www.smashingmagazine.com/2023/07/designing-age-inclusive-products-guidelines-best-practices/

- 11 Guidelines for Writing Microcopy that Helps Older Adults Use Your Product: https://thegerontechnologist.com/11-guidelines-for-writing-microcopy-that-helps-older-adults-use-your-product/

- Mental Models: Key to Inclusive Transit Apps: https://uxplanet.org/mental-models-key-to-inclusive-transit-apps-c48857649b29

🎓 Want to dive deeper? Join our upcoming masterclass with Dr. Halperin Ben Zvi and Keren Etkin to learn how to create engaging digital products for older adults. Early bird discount available through December 15th - Sign up now! https://geni.us/MasterclassJan25